This document summarizes the impact of social media posts and press releases from the EU Council regarding recent meetings and speeches. It finds that a press release about a speech by Herman Van Rompuy reached over 3.7 million people but had limited social sharing. The @euHVR Twitter account was more effective than @EUCouncilPress. Top news stories from Council meetings included Syria and Iran; "growth and jobs" dominated in France and the UK. An analysis of social media sharing of releases found the majority of direct and indirect shares came from online news. Influential sources accounted for most indirect shares. Cyprus Mail and @euHVR drove the most indirect shares.
Netpop | Connect: Media Shifts to Social - China 2009 PreviewNetpop Research
Summary of Netpop Research's 2009 Social Media in China report. For more information about the full report, go to http://netpopresearch.com/node/26582.
5 Key Questions to answer: Are social recommendation the new Social Media Cur...Markus Kucborski
How will social media change the Internet and Online financing ?
Google revenues come by more than 95% through advertising. Whereas 60% are on Google owned inventory. Currently community sites have a very high lock-in factor to users and also high usage numbers.
At the same time people using the Internet and Social Sites anytime, anywhere on their mobile.
Business have to keep up with customer and try to offer conversations where customers are. But how can you argue:
Why should a company do social media ?
How do you measure Social Media ROI ?
5 Key Questions to answer: Are social recommendation the new Social Media Currency ?
Netpop | Connect: Media Shifts to Social - China 2009 PreviewNetpop Research
Summary of Netpop Research's 2009 Social Media in China report. For more information about the full report, go to http://netpopresearch.com/node/26582.
5 Key Questions to answer: Are social recommendation the new Social Media Cur...Markus Kucborski
How will social media change the Internet and Online financing ?
Google revenues come by more than 95% through advertising. Whereas 60% are on Google owned inventory. Currently community sites have a very high lock-in factor to users and also high usage numbers.
At the same time people using the Internet and Social Sites anytime, anywhere on their mobile.
Business have to keep up with customer and try to offer conversations where customers are. But how can you argue:
Why should a company do social media ?
How do you measure Social Media ROI ?
5 Key Questions to answer: Are social recommendation the new Social Media Currency ?
Social Media Disclosure - Is Now the Time? - June 14, 2011Darrell Heaps
The use of social media by institutional and retail investors is growing at a significant rate. Companies that have embraced social media as a core element of their disclosure are seeing a substantial increase in awareness of their company and their ability to attract and influence investors.
Based on these findings, on June 14, 2011 Q4 sponsored a Lunch ‘n’ Learn session at the 2011 NIRI Annual Conference which sought to answer this question:
‘Is now the time for all companies to adopt social media disclosure and move beyond compliance to a more efficient and effective model of disclosure?’
A presentation I gave at the Bristol and Bath Marketing Network event in May 2012. The audience was a mix of small businesses looking for social media lead generation tips and larger companies and agencies looking to see what the latest trends and opportunites are with social data.
NIRI Capital Social Media and Investor Relations - January 6, 2010Darrell Heaps
Slides from a presentation I gave to the NIRI Capital Area Chapter on Jan 6, 2010. Some of the slides are repetitive from previous presentations. Includes an overview of the recent trends of how social media is being used for investor relations.
Syncapse Increasing Campaign Effectiveness With Social MediaEM3
Indeed, social media has clearly become a very effective way to drive consumer awareness and campaign effectiveness. But our survey went one step further. We identified a critical segment of the social media audience who carry a disproportionate level of influence on consumers. This group, who we call Social Media Producers, also tend to spend more on the brands they recommend. Activating this segment of the consumer audience will provide incremental benefits to those brands that understand how to engage consumers through social channels. To help them, Syncapse conducted an extensive study of more than 4,300 consumers across North America.
Social Media Disclosure - Is Now the Time? - June 14, 2011Darrell Heaps
The use of social media by institutional and retail investors is growing at a significant rate. Companies that have embraced social media as a core element of their disclosure are seeing a substantial increase in awareness of their company and their ability to attract and influence investors.
Based on these findings, on June 14, 2011 Q4 sponsored a Lunch ‘n’ Learn session at the 2011 NIRI Annual Conference which sought to answer this question:
‘Is now the time for all companies to adopt social media disclosure and move beyond compliance to a more efficient and effective model of disclosure?’
A presentation I gave at the Bristol and Bath Marketing Network event in May 2012. The audience was a mix of small businesses looking for social media lead generation tips and larger companies and agencies looking to see what the latest trends and opportunites are with social data.
NIRI Capital Social Media and Investor Relations - January 6, 2010Darrell Heaps
Slides from a presentation I gave to the NIRI Capital Area Chapter on Jan 6, 2010. Some of the slides are repetitive from previous presentations. Includes an overview of the recent trends of how social media is being used for investor relations.
Syncapse Increasing Campaign Effectiveness With Social MediaEM3
Indeed, social media has clearly become a very effective way to drive consumer awareness and campaign effectiveness. But our survey went one step further. We identified a critical segment of the social media audience who carry a disproportionate level of influence on consumers. This group, who we call Social Media Producers, also tend to spend more on the brands they recommend. Activating this segment of the consumer audience will provide incremental benefits to those brands that understand how to engage consumers through social channels. To help them, Syncapse conducted an extensive study of more than 4,300 consumers across North America.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Impact assessment example_report
1. We
know
what
is
important.
We
know
who
is
important.
Worldwide.
Facebook
N
Online
News
Blog
Twi3er
Video
The
EU
Council
TV
Print
Media
Intelligence
Images
Forum
We
make
sense
out
of
media
2. Execu;ve
Summary
Cyprus
Presidency
The
Council’s
press
release
on
the
President’s
speech
at
the
opening
ceremony
of
the
Cyprus
presidency
has
reached
a
moderate
3.7
Million
people
and
has
been
picked
up
by
over
200
news
arIcles.
However,
it
was
not
able
to
create
a
significant
impact
on
social
media
with
just
over
3000
shares.
EU
Council
mee;ng
in
Brussels
28-‐29
June
2012
• Regarding
the
Council’s
twi3er
presence,
@euHVR
managed
to
achieve
more
retweets
and
more
people
engaging
with
the
account
when
compared
to
@EUCouncilPress.
• The
overall
subject
ma3ers
which
received
the
most
media
a3enIon
during
the
EU
Council
meeIng
were
the
unrest
in
Syria
and
Iran’s
nuclear
program.
“Growth
and
jobs”
were
the
most
menIoned
subject
ma3ers
in
France
and
the
United
Kingdom.
3. Impact
on
web
communica;on
channels
Press
releases
Assessing
the
social
media
impact
of
Speech
by
Herman
Van
Rompuy
President
of
the
European
Council
at
the
Official
Opening
Ceremony
of
the
Cyprus
Presidency
From:
3rd
July
–
11th
July
2012
Impact
from
own
Facebook
Page
Assessing
the
social
media
impact
of
“The
Council
of
the
European
Union”
Facebook
page
From:
23rd
Jun
–
4th
July
2012
Impact
from
own
TwiMer
Account
Assessing
the
social
media
impact
of
“@euHVR”
TwiHer
Account
“@EUCouncilPress”
TwiHer
Account
From:
23rd
Jun
–
4th
July
2012
We
make
sense
out
of
media
4. Press
Release
(PR)
Impact
Speech
by
Herman
Van
Rompuy
President
of
the
European
Council
at
the
Official
Opening
Ceremony
of
the
Cyprus
Presidency
Copied
Words/Phrases
or
Referred
to
PR
Copied
Words/Phrases
or
Link
to
PR
Direct
Shares
News
Blogs
Tweets
Videos
212
News
ArIcles
30
Blog
Posts
106
Tweets
8
Videos
Indirect
Shares
Direct
Shares
Total
PR
FB
shares
–
368
FB
Likes
-‐
61
FB
shares
–
26
Impact
Click
shares
–
1,087
FB
Likes
–
5
4,176
Retweets
–
605
Retweets
–
16
Comments
–
13
shares
Indirect
Shares
Comments
–
2,172
Google+
-‐
7
Editorial
Marke;ng
Value
Reach
3rd
–
11th
Jul
2012
$32,528
3,705,813
5. Press
release
brief
Influence
Split
Online
News
accounted
for
71.62%
of
all
direct
High,
69,
shares
while
accounIng
for
97.6%
of
all
the
26%
indirect
shares.
Low,
127,
47%
Med,
72,
27%
High
Influence
sources
share
of
voice
was
26%
of
the
arIcles
but
is
credited
with
90.85%
of
all
the
Direct
Shares
-‐
Share
of
voice
Videos,
8,
indirect
shares.
3%
Tweets,
46,
15%
Blogs,
30,
10%
Cyprus
Mail
and
the
@euHVR
Twi3er
account
were
idenIfied
as
the
sources
that
brought
News,
212,
72%
about
the
most
indirect
shares.
3rd
–
11th
Jul
2012
5
6. Impact
from
Facebook
Page
Start
of
meeIng
End
of
meeIng
35
400
Post
on
the
Comments
and
Likes
on
own
post
30
350
predicIon
of
Euro
Accession
talks
cup
winners
300
Number
of
own
posts
25
with
Montenegro
Average
Page
Likes
Montenegro
accession
talks
begins.
European
patent
250
20
agreement
in
place.
200
15
150
10
100
5
50
0
0
Comments
on
own
posts
Likes
on
own
posts
Own
posts
Avg.
Page
Likes
1
week
before
event
Avg.
Page
Likes
during
event
Avg.
Page
Likes
1
week
ager
event
“The
Council
of
the
European
Union”
own
Facebook
posts
drew
the
most
social
media
impact
from
accession
talks
with
Montenegro
to
join
the
EU.
Most
of
the
social
media
impact
came
in
the
form
of
likes
on
“The
Council
of
the
European
Union”
own
Facebook
posts.
The
most
comments
came
in
response
to
a
post
asking
for
predicIons
on
the
Euro
Cup
2012
winner.
23rd
–
4th
Jul
2012
6
7. Impact
from
TwiMer
accounts
Retweet
magnifica;ons
during
event*
No.
of
TwiMer
followers
gained
No.
of
Engagement
TwiMer
Account
1
week
*Period
1
week
TwiMer
Account
Own
retweets
(@account
being
monitored
before
of
event
a]er
being
monitored
Tweets
from
Own
references)
tweets
@euHvR
18
680
991
@euHvR
1,085
1,221
912
@EUCouncilPress
52
387
193
@EUCouncilPress
231
198
213
Start
of
meeIng
End
of
meeIng
During
the
meeIng
in
Brussels,
the
100
500
rate
of
no.
of
retweets
for
the
90
450
@eUHVR
account
outpaced
the
@EUCouncilPress
account,
despite
Engagement
references/
80
400
Retweets
of
own
posts
more
frequent
tweets
being
made
70
350
using
the
@EUCouncilPress
account.
Own
Tweets
60
300
50
250
The
@euHVR
twi3er
account
had
40
200
nearly
38
Imes
the
number
of
30
150
retweets
for
each
of
its
own
tweets,
20
100
compared
to
7.44
Imes
from
the
10
50
@EUCouncilPress
account.
0
0
The
increase
in
number
of
followers
during
the
event
was
also
higher
for
the
@euHVR
account.
From:EuCouncilPress
From:euHVR
@euHvR
@EUCouncilPress
RT
@euHVR
RT
@EuCouncilPress
23rd
Jun
–
4th
Jul
2012
*Period
of
the
event
consLtutes
of
2
days
prior
and
2
days
aNer
the
7
duraLon
of
the
event
(i.e.
6
days)
8. Event
Monitoring
European
Council
mee;ng
in
Brussels
28-‐29
Jun
From:
26th
Jun
–
1st
July
2012
Social
media
impact
progression
How
did
the
social
media
impact
of
arLcles
trend
before,
during
and
aNer
the
meeLng?
Subject
Ma3er
Breakdown
Which
subject
maHer
was
discussed
more
in
which
countries?
Which
subject
maHer
was
discussed
more
in
which
language?
We
make
sense
out
of
media
9. Social
Media
Impact*
Progression
50,000
2,500
Start
of
meeIng
End
of
meeIng
45,000
40,000
2,000
35,000
Social
Media
Impact
No
of
men;ons
30,000
1,500
25,000
20,000
1,000
15,000
10,000
500
5,000
0
0
2012-‐06-‐26
2012-‐06-‐27
2012-‐06-‐28
2012-‐06-‐29
2012-‐06-‐30
2012-‐07-‐01
Social
Media
Impact
Number
of
menIons
On
the
eve
of
the
event,
the
number
of
menIons
started
to
increase
more
rapidly.
The
social
media
impact
of
those
menIons
grew
faster
and
declined
faster
than
the
menIons
before
and
ager
the
event
respecIvely.
*Social
Media
Impact
measures
reacIons
across
all
social
sharing
channels,
including:
Facebook
26th
Jun
–
1st
Jul
2012
likes
and
comments;
comments
on
news
and
blog
arIcles;
tweets
of
the
arIcle;
clicks
on
the
9
arIcles
bit.ly
link;
shares
on
Google
Buzz;
recommendaIons
on
Reddit
10. Subject
MaMer
Breakdown
Language
split
Belgium
Portuguese
Turkey
Italian
Overall
share
of
voice
112,
Switzerland
114,
German
4%
4%
Cyprus
Dutch
Netherlands
United
Kingdom
French
1,090,
Spain
1,608,
Spanish
37%
55%
France
0
100
200
300
400
United
States
English
InternaIonal
0
500
1000
1500
2000
0
200
400
600
Iran
and
Syria
Growth
and
Jobs
MulIannual
financial
framework
Report
on
EMU
The
subject
ma3er
that
has
the
most
number
of
menIons
overall
was
the
Syrian
crisis
and
Iran’s
nuclear
program.
English
and
Spanish
arIcles
were
focused
on
the
“Syria
and
Iran”
while
French,
Dutch
and
German
arIcles
were
more
concentrated
on
the
“Growth
and
Jobs”
pact.
InternaIonal
and
United
States
sources
dominated
the
discussions
around
the
subject
ma3ers
with
64.89%
of
the
arIcles
covering
“Syria
and
Iran”
while
France
and
UK
sources
covered
more
discussions
around
“Growth
and
Jobs”.
26th
Jun
–
1st
Jul
2012
*
Only
top
10
geographical
locaLons
shown
here
10