Around the Digital Campfire

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Around the Digital Campfire with Matthew Barnett and Tatjana Green OVERVIEW Brands are no longer limited to the traditional 30sec TV spot to get their story to an audience. The world of digital storytelling has not only opened the doors to long form, interactive pieces, it has also created an almost insatiable demand for content. So how can brands best utilize the ability to tell more in-depth stories, without succumbing to the pitfalls of an audience who has become more adverse to being “advertised” to? How can creatives produce more opportunities for high impact work, while budgets for digital are still well below that of traditional, televised content? Presented at FITC Toronto 2014 on April 27-29, 2014 More info at www.FITC.ca

Marketing Business Technology

AROUND THE
DIGITAL CAMPFIRE
TELLING STORIES IN AN ONLINE SPACE
Sunday, April 27, 14

BEFORE WE TOLD STORIES
WE SKEWED PERCEPTIONS
Sunday, April 27, 14

TELL A STORY WORTH LISTENING TO
& AUDIENCES WILL PAY ATTENTION
Sunday, April 27, 14

AD LIFE VS REAL LIFE
Sunday, April 27, 14

In “ad life”, people interact with products in ways
that no human ever would... or should. These ads
reflect the way the advertisers want their
audience to revel in their product, rather than the
way it actually integrates into their life.
Sunday, April 27, 14

FACEBOOK
HOW IT LOOKS
FROM THE INSIDE
Sunday, April 27, 14

FACEBOOK
HOW IT LOOKS
WITH SOME INSIGHT
Sunday, April 27, 14

SO WHAT HAS CHANGED?
Sunday, April 27, 14

PRODUCT PLACEMENT IS NOW
LIFESTYLE ENDORSEMENT
Sunday, April 27, 14

MEET ANDREW, MOmo
& the Sony xperia
Sunday, April 27, 14

HOW THE STORY WAS TOLD
- Film played online at MTV.ca & promoted
through their media channels & Andrew’s.
- Viewers sent through their own themed pics via
campaign specific hashtags.
- Gallery was housed on MTV.ca with viewers
being encouraged to vote on their top pics
Sunday, April 27, 14

WE’RE ALL CONSENTING ADULTS HERE.
LET’S TALK ABOUT AN OPEN
RELATIONSHIP
Sunday, April 27, 14

FORD, MTV & A BIG BUNCH
OF MUSICIANS
Sunday, April 27, 14

CONTENTWHERE THERE’S A HUNGER, THERE’S AN OPPORTUNITY
Sunday, April 27, 14

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Jedi Mind Trick: Networking, Selling and Pitching with Kevin Airgid Presented on September 18 2014 in Toronto at FITC's Web Unleashed 2014 Conference More info at www.fitc.ca OVERVIEW In this session, Kevin Airgid discusses how to: Avoid dead ends and network with true leads Use non-verbal cues to read your clients and adjust accordingly during a meeting Never sell but teach your clients to buy by becoming a resource and an advocate for their goals OBJECTIVE To increase your sales numbers TARGET AUDIENCE Anyone in sales or networking ASSUMED AUDIENCE KNOWLEDGE You are already doing some type of internal or external sales networking or selling FIVE THINGS AUDIENCE MEMBERS WILL LEARN 1. Use nonverbal cues to read your client 2. Increase sales 3. K.I.S.S. pitch writing 4. How to become a resource 5. How to form a bridge with your clients to build relationships

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Overview David will show how one small design gesture in an animation can plant the seed for a much larger-scale physical experience. Through the personal and collective journeys he has taken, he’ll prove that design at its core easily transcends mediums and disciplines. Looking back to some foundational design projects at HUSH, David will explore how outside and personal influences, when paired with an ability to remain curious, creates evolution and growth for both designers and design itself. Objective To paraphrase Ray Bradbury: to encourage designers to “jump off the cliff, and build their wings on the way down”. Target Audience Anyone who wants to embrace the concept of true design not being limited to or by individual disciplines. Five Things Audience Members Will Learn It’s OK to not be an expert It’s possible (and exciting!) to continuously reinvent yourself and your work How to free yourself from the constraints of traditional career tracks How to embrace and harness your own excitement for many different disciplines, through inspiring examples of others from non-design fields How fearlessness in the face of “not knowing things” will allow you to create new and unique work, no matter the endeavour

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Pocket WebGL: What WebGL support on mobile means for HTML5 games with Chris Shankland presented on September 17 2014 at FITC's Web Unleashed Toronto 2014 Conference WebGL is an adaptation of the OpenGL ES specification for usage within the context of HTML5. This allows for unprecedented control over hardware directly from JavaScript and can provide a significant performance boost for essentially any graphics intensive application. HTML5 games on mobile have been very limited in what they can achieve in terms of visual fidelity and performance, unless some kind of native extension was used. These native extensions significantly reduce the flexibility of the applications, both from a distribution point of view and from a cross-platform point of view. These reasons are a large part of the choice to use HTML5 in the first place, and any hinderance of them drastically reduces the value of HTML5 as a mobile platform for games. WebGL provides a standardized mechanism to overcome many of the performance issues that had previously crippled mobile HTML5. In this session, Chris Shankland will be exploring how to get WebGL into your application, even if it’s just a 2D application. He will also explore some of the drawbacks that come with the additional control: mobile HTML5 games that use WebGL can be a double-edged sword. Additionally, he will give some examples of how this is the case and share some best practices. Finally, given that the field of 3D graphics and OpenGL is extensive, Chris will also share a number of resources for further learning and exploration. OBJECTIVE Understand what WebGL means for Mobile TARGET AUDIENCE Game developers with a focus on HTML5 related technologies ASSUMED AUDIENCE KNOWLEDGE Familiarity with JavaScript, HTML5 (what it is, what it isn’t), and a general understanding of what WebGL (or OpenGL) is. Any mobile development experience will be a big bonus, but not required. 5 THINGS LEARNED How to get WebGL running from scratch A sense of the significance of WebGL (performance comparison against 2D canvas) Differences across platforms to be aware of Common pitfalls Performance best practices

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Universal Applications with Stepan Parunashvili OVERVIEW One of the largest issues with building rich client-side applications is the inevitable sharing of logic, as well as performance issues that arise after the initial beta phase is passed. We’ve done well to choose cohesion over a separation of technology with React, and we can go a step further with building Universal Applications (also called ‘Isomorphic Applications’). Here we will discuss building universal apps with React, Redux, and Node.js. From sharing small bits of logic, to sharing the entire application runtime, we will see first how to do it, and the benefits it has for engineering, reusability, performance and SEO. OBJECTIVE To show the watcher when and how to build universal applications. TARGET AUDIENCE Front-end or Full-stack engineers, with a background on React ASSUMED AUDIENCE KNOWLEDGE Medium understanding of Javascript, at least beginner understanding of React AUDIENCE MEMBERS WILL LEARN -What are Universal Applications When to build one — separating their actual benefits from the hype How to go about building a simple skeleton What the potential complexities are when sharing code between different environments

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Presented at FITC Toronto 2016 See details at www.fitc.ca Today it feels like Javascript tools and libraries are popping like up mushrooms. And just like fungi, if you pick the wrong one, it could lead to some real suffering. From Angular to Zepto, this talk will help you map out the ecosystem and find the good stuff so you can avoid having a bad trip. Objective The audience will learn how to map out and evaluate tools and libraries in the JS ecosystem Target Audience The target audience is JS developers who want to feel a little more sane Assumed Audience Knowledge A working understanding Javascript Five Things You’ll Learn 1. A mental map of the current state of JS development 2. How to evaluate JS tools & libraries 3. Alternatives to the big libraries (jQuery, Angular, React, etc) 4. Awesome lesser known JS tools & libraries 5. Avoiding JS entirely through alternate languages (TypeScript, ClojureScript, Elm, etc)

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Making Mixed Reality Living Spaces with Bernardo Schorr presented at FITC Toronto 2015 More info at www.FITC.ca OVERVIEW How may virtual and tangible realities come together to create the living space of the future? This talk will walk you through the making of a prototype for a mixed reality room and considering its many aspects, from furniture hacking to software development in Openframeworks. It will also cover the basics of the hardware employed to run such a room, as well as touching on conceptual and design choices made throughout project development. OBJECTIVE Walking through the steps of prototyping a Mixed Reality room. TARGET AUDIENCE Creative Audience in general: professionals from the areas of design, art, advertising and architecture may find special interest. FOUR THINGS AUDIENCE MEMBERS WILL LEARN How immersive virtual reality may change the way we live. How interaction modes with larger objects and spaces may be different than with handheld gadgets. How to adapt existing tools for prototyping novel ideas. One of the many uses of Openframeworks as a tool.

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I Heard React Was Good with Ryan Christiani There is no doubt React is here to stay, it’s popularity is on the rise. But if you are new to JS or new to JS frameworks you might be wondering WHY is it so popular. In this talk we will look at why we have React and what problems it solves. The concepts of reusable components, their life cycles and the common terminology. We will also explore what the workflow for building a modern React app looks like, and where React can fall short. Learning React in 2016 will be an important step in your career, so lets dive in! OBJECTIVE Break down the concepts behind React and make it easy for people to start building with it. TARGET AUDIENCE JavaScript developers or project mangers looking to get a better understanding of React. ASSUMED AUDIENCE KNOWLEDGE Intermediate understanding of JavaScript. FIVE THINGS AUDIENCE MEMBERS WILL LEARN Why do we have react, what problems does it solve React components Component life cycles Common terminology Where React falls short

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The Life of with Jason Pamental Presented at FITC Toronto 2015 More info at www.fitc.ca OVERVIEW Beautiful, Readable, Responsive Typography from the Inside Out. Typographic design has been evolving and improving for centuries, but it’s only been in the past few years that we’ve been able to bring that design sensibility to the web in a meaningful way. We’ll look at design from the content out—starting with the smallest chunk of content: the paragraph. Even inside this smallest component, there is a whole world to explore: paragraph styles over time, link styles, heading relationships, pull quotes and more. We’ll explore the varying ways the lowly has been designed in print—from the earliest printed works on through to today—and look at how those styles can be implemented in clean, repeatable, reusable CSS that looks good and requires little-to-no manual intervention from your content editors. The best design for the web has to be in a system that can move, scale and adapt to any screen: from wearables to phones to laptops and beyond. Great typography is the most secure foundation, so it pays to get it right. Making sure that your design remains usable, fast, consistent and compelling as content changes and scales is critical to its success. A journey of a thousand miles begins with a single step—and every great story starts with a single . OBJECTIVE Learn about the elements of typographic style for the responsive web. TARGET AUDIENCE Print/web designers and front-end developers. ASSUMED AUDIENCE KNOWLEDGE Basic knowledge of typography, HTML & CSS. FIVE THINGS AUDIENCE MEMBERS WILL LEARN How really responsive design starts from the content out. How to start with the smallest chunk of content (the ) and build a typographic system around it. How much traditional typographic design techniques can be translated for the web (and how to do it!). How to implement web fonts properly for best performance and UX. How to choose between free, self-hosted and service-based fonts (and why!).

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Presented at FITC Toronto 2016 See details at www.fitc.ca Sometimes if you’re lucky, you get asked to do a really big project. If the project is a good stretch or you need to pay the bills, then of course you have to say yes. Hopefully you know how to do it, but if you don’t…then you need to learn the necessary skills — fast. This is the story of taking on giant, expensive projects with hard deadlines and many unrelated skills. How to persuade collaborators to be on your side, motivated to work their asses off and love you anyway. Objective Entertain the audience with failures and eff-ups (and some success too) while inspiring them to try new things Target Audience Anyone looking for a reason to lose their fear of leveling up. Assumed Audience Knowledge Interest in art, electronics and how money influences projects Five Things Audience Members Will Learn What it feels like to have to learn to code in a short period of time (hint: easier than it sounds) What it feels like to have to think about data in terms of something beautiful in a short period of time (hint: way, way harder than it sounds) How to pretend you can do anything About working with collaborators that will help you grow Dirty secrets about how much and how little you can get paid to make the fantastic

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Presented by Jason White Presented live at FITC Toronto 2015 More info at www.fitc.ca/toronto OVERVIEW Presenters tell you how to be successful with your career, but do they ever tell you how to fight your way through the competitive creative industry? Do they ever reveal the dirty, gritty sludge of the working world, from backstabbers to concept theft? Jason White, Co-Founder and Executive Creative Director of Chicago-based studio Leviathan, exposes it all. In this unrehearsed, candid talk, Jason delivers an honest yet brutal account of real, personal stories from his 16 years in the creative industry, and he will empower you with the knowledge to not only thrive, but also succeed. OBJECTIVE To arm you with the confidence to get out there, fight back and come out on top TARGET AUDIENCE Anyone, especially students and entry-level professionals, looking to break in and flourish in the creative industry FIVE THINGS AUDIENCE MEMBERS WILL LEARN Surviving and succeeding in the creative industry Rebounding from defeat and failures Dealing with studio politics and standing your ground Competing against larger studios and winning clients Leveraging your performance to negotiate raises

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Overview By sharing client interaction and vulnerability, be privy to a tattooers questions, doubts, and candid commentary on the artistic process. Topics include: vulnerability, design process and implementation, client translation, technology in an antiquated industry, including empathy and creating on a dimensional surface. Five Things The Audience Will Learn Maintaining some sort of artistic integrity Translation: from client to final design The benefits of empathy Understanding your role in process. Tattoo methodology

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Creating a Smile Worthy World with Doruk Eker and Sander Sneek OVERVIEW In the past years, Doruk and Sander worked on several interactive experience projects. Game experiences in fairs, fun projects for stage shows, retail installations for shops… Most of them started as play-time experiments and evolved to be commercial projects. In this session they share their learnings in those projects. How they try to balance creativity and user experience with hard borders like timeline and budget, while staying focused on creating likeable experiences. OBJECTIVE Inspire by sharing recent interactive experience projects.  TARGET AUDIENCE Developer and creative community ASSUMED AUDIENCE KNOWLEDGE The projects implement different technologies but this is not a technical talk. FIVE THINGS AUDIENCE MEMBERS WILL LEARN Using existing technologies in new contexts Iterating small experiments to commercial projects Focusing on the UX of installations Tips and tricks for taking installations live Why it is important to play with new technologies

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Presented at Web Unleashed on September 16-17, 2015 in Toronto, Canada More info at www.fitc.ca/webu The Future is in Pieces with Jonathan Snook OVERVIEW In the last few years, we’ve seen an emergence of a modular way of thinking about code and design. We’ve seen the rise of SMACSS, BEM, and Atomic Design. This talk will look at those modular concepts and how they can streamline development for large and long-running projects. We’ll also look at how these approaches can ease responsive design and development. Lastly, we will look at where the modular approach is going in the future as Web Components slowly make their way into browsers and application frameworks. OBJECTIVE To learn how modular design can improve our development process. TARGET AUDIENCE Front-end developers FIVE THINGS AUDIENCE MEMBERS WILL LEARN Modular Design Modular CSS Naming Convention State-based Design Web Components

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Presented at FITC Toronto 2016 See details at www.fitc.ca There is no doubt React is here to stay, it’s popularity is on the rise. But if you are new to JS or new to JS frameworks you might be wondering WHY is it so popular. In this talk we will look at why we have React and what problems it solves. The concept of reusable components, their life cycles and the common terminology. We will also explore what the workflow for building a modern React app looks like, and where React can fall short. Learning React in 2016 will be an important step in your career, so lets dive in! Objective Break down the concepts behind React and make it easy for people to start building with it. Target Audience JavaScript developers or project mangers looking to get a better understanding of React. Assumed Audience Knowledge Intermediate understanding of JavaScript. Five Things Audience Members Will Learn Why do we have react, what problems does it solve React components Component life cycles Common terminology Where React falls short

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Presented at Web Unleashed 2019 More info at www.fitc.ca/webu Andréa Crofts League Overview Examining our responsibility as creators to design for disconnection. The “restore connection” alert isn’t just for devices– it applies to people too. And it’s more important now than ever before. Digital creators, we need to talk. The rise in mental health as a result of situational stress is a prevailing theme in today’s society, and some of the products we’re building are the root cause. But we have the power to change this. As creators of digital products, how might we enable our users to be more present in their lives? How might we invest in features like Instagram’s activity timer, despite the fact that they’re fundamentally counterintuitive to the usage metrics most behemoth tech companies are driving towards? We have a responsibility as creators of digital products to enable others to disconnect …and re-connect with themselves, physically and mentally. This intersection is an emerging category Andrea likes to call digital health, and it’s something we can create together. Objective To share actionable strategies, principles and considerations for designing with digital health top of mind. Andrea will get into some #realtalk about how we can collectively create more balance and presence for the humans using our products. Target Audience Designers and digital creators of all kinds – especially those building digital products at scale! Level Open to audience members of any skill level (this is a more high-level talk) Five Things Audience Members Will Learn Tips and best-in-class examples of designing for digital health Design guidelines and principles for designing with digital health in mind Evidence-based practices to ground your future design decisions Strategies for re-framing the success metrics of digital products Design ethics resources

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Presented at FITC Toronto 2019 More info at www.fitc.ca/toronto Karri Ojanen RBC Royal Bank of Canada Overview Over the past number of years companies have adopted the idea of customer-centricity. People across functions can fluently talk about the importance of paying special attention to end-user needs and overall customer experience. But innovation and forward-thinking ideas that connect both customer and business needs can’t simply be squeezed out of brainstorm sessions and sticky notes if the organization doesn’t learn how to effectively look outside of its own silos. In this session, Karri will show how to move from jumping to solutions to driving innovation by understanding the question first. Target Audience Designers, researchers, strategists, product managers, and technology leads Three Things Audience Members Will Learn Methodologies and tools to form insights out of a holistic understanding of customer challenges How to synthesize data to form a vision of the better future How to break the vision into manageable chunks that drive value for the business and the customer at every launch

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Presented at FITC Toronto 2019 More info at www.fitc.ca/toronto Alan Williams Imaginary Forces Overview During dailies as an intern at Imaginary Forces, Alan’s director, Karin Fong, would follow her animation feedback with one of the scariest and empowering questions of his career, “what do you think?” Over the last eight years, Alan’s transition from technician to creative director came from a dramatic shift in how he approached and answered that question. By examining larger conceptual principles to practical application in commercial and tv/film design, such as HBO’s Vinyl and Netflix’s Anne with an E, he will share hard-learned lessons that can empower you, whether in Photoshop, behind a camera, or pitching to clients, in developing and selling your creative voice. Target Audience Visual communicators eager to become more evocative storytellers Five Things Audience Members Will Learn ‘Method branding’ in a selfie culture O.C.D. (observe, collect, dissect) & the imagination The resuscitating power of rearrangement Pertinence vs pipeline: the crippling cage of routine Less pitching, more poetry

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Everyday Innovation

FITC

Presented at FITC Toronto 2019 More info at www.fitc.ca/toronto Chris Zacharias imgix Overview The average website loads over 1.5MBs of content per page, making over 75 requests. Many popular websites are serving over 5MBs just to load their homepages. And these numbers represent measurements taken AFTER compression is applied. The full weight of many popular websites is pushing 20+ MBs these days. In an era where performance truly matters to the end user experience, web developers need techniques to help curtail this bloat in data down the wire. No matter how well you optimize, there is no better way to than to delete things you do not need. How does one determine what is essential to the user experience and what is not? One answer Chris posits is to develop a hyper-lightweight version of your website which will provide critical insights into your specific performance priorities. This is a process that he has leveraged on many projects, in particular at YouTube to reduce the size of the video watch page from 1.5MBs to 100KBs. In this talk, Chris will take real-world web pages and show techniques for dramatically reducing their page weight and for identifying areas to optimize, while outlining the key steps to doing this well. Objective Learn a process for building a hyper-lightweight version of your website for establishing reasonable performance budgets, grounded in reality, to work from. Target Audience Web developers Assumed Audience Knowledge HTML, CSS, Javascript, some server-side awareness. Level Intermediate Five Things Audience Members Will Learn How to analyze a web page for performance issues A holistic approach to deconstructing an existing website A clear process for building a hyper-lightweight version of your website Translating your findings into real performance priorities Establishing a realistic performance budget

HyperLight Websites

FITC

Presented at FITC Toronto 2019 More info at www.fitc.ca/toronto Michael Fullman VT Pro Design Overview An exploration of the process of creation. We live in a time where technology and inspiration are more readily available and accessible than ever before. That being said we also live in a time that mostly highlights the successes of projects and process. In this particular talk Michael wants to touch on the process of creation with technology at VT Pro, to further explore a full circle approach to inspiration and creation where often times our next project is inspired by something learned in the process of creating something else. By exploring what went wrong and what went right in a number of different projects he’s created, Michael will touch on points where inspiration can be found in this world of seemingly endless technology; the importance of collaboration; what can be learned from the moments that don’t necessarily go as planned; and how often projects come close to failure than the audience ever knows. Lastly he wants to touch on the process of finding personal inspiration to inspire an audience, and the momentum to push further that comes from their energy. Objective Things often don’t go as planned, but often that’s the fun part. Target Audience Creative technologists and experience designers Five Things Audience Members Will Learn Collaborative process Giving personality to a piece of technology How to learn from the unexpected We all start somewhere (the journey is just as important as the destination) Everything is possible now

Everything is Terrifying

FITC

Presented at FITC Toronto 2019 More info at www.fitc.ca/toronto Sands Fish MIT Media Lab Overview Today, the environments that humans occupy in space are designed for survival. Humans are carefully shuttled to and from space, and during their relatively short stays, they are provided with minimum supplies to remain alive and able to perform experiments. As we begin to plan less for short visits and more for life in space (such as a six to eight month trip to Mars and beyond) the question becomes: What does human culture look like in space? This talk will explore how human culture, design, and creativity might evolve as we begin to live in space, and the unique environmental conditions that might guide us in certain directions, just as the environment on Earth has. It will discuss space tourism, living in zero gravity, and some experiments in art and design that hint at future aesthetics. Objective Convey what opportunities exist at the outset of a more democratized New Space age, and call out the aesthetics, ethics, and cultural frontiers we find ourselves faced with at the end of the second decade of this century. Target Audience Those interested in the future of human life in space Five Things Audience Members Will Learn The history of human culture in space Unique design constraints and considerations when designing for zero gravity The experience of flying in a zero-g flight The aesthetics at play in human spacefaring — (what has been) New forms, new materials, new ideas — (what might be)

Post-Earth Visions: Designing for Space and the Future Human

FITC

Presented at FITC Toronto 2019 More info at www.fitc.ca/toronto Lindsay Munro Adobe XD Overview Your social network could be more valuable than the work you’re doing today, because it could (and should) lead to the opportunities you get tomorrow. Your next post could result in your next recommendation, job, collaboration, exhibit, and next level experience. In this session, you’ll learn how to hone and build your online social media presence to attract brands and engage in the modern-day endorsement deal. Get a behind-the-scenes perspective on the things brands look for in creative profiles and the rules of engagement. Objective Teach the ins and outs of what it means to be a creative social influencer. Target Audience Creatives looking to up level their social media presence and strike brand partnerships. Things Audience Members Will Learn How to set yourself up for “success” on social media The importance of working with the right brands Figuring out compensation and negotiating contracts The ins and outs of disclosure and liability How to not mess it up

The Rise of the Creative Social Influencer (and How to Become One)

FITC

Presented at FITC Toronto 2019 More info at www.fitc.ca/toronto Amelie Rosser Jam3 Overview For the past two years Jam3 worked alongside Joy Kogawa and the NFB to create East of the Rockies, an augmented reality storytelling experience. East of the Rockies is the first interactive AR game of its kind. The story takes users through a piece of Canadian history where Japanese Canadians were forced to leave their homes and live at internment camps during WWII. This talk will cover the creation of the game: from concept and storyboarding, to the development process in Unity and various challenges and questions to consider from a creator’s perspective. Objective To let the audience in on the behind the scenes of developing an AR experience like East of the Rockies. Target Audience For those interested in Augmented Reality storytelling and game development. Five Things Audience Members Will Learn AR techniques using Unity Storytelling in AR Prototyping interactions in AR Game state management using Unidux Game optimization techniques in Unity

East of the Rockies: Developing an AR Game

FITC

The Knowledge Society: Three Talks About the Future Futurism Innovation Science Isabella Grandic The Knowledge Society Overview Join three incredible, young, and brilliant minds as they present their findings on topics that we’ll all have to deal with in the not so distant future. This series of talks will explore how exponential technologies like synthetic farming, nanotechnology, and quantum computing can be used to solve some of the world’s most difficult problems. The speakers are all students of The Knowledge Society (TKS), a human accelerator for high school students designed to help them impact billions. TKS encourages students to take risks and think big. Ayaan Esmail‘s talk will cover creating a proactive healthcare system

Creating a Proactive Healthcare System

FITC

R.C. Woodmass Crescendo Overview The reports are in: how we relate to technology directly affects how we relate to other humans, to our environments, and to ourselves. Are we headed for a technological dystopia, where robots are in charge and empathy is just a word for the history books? Not necessarily! Learn how the interfaces we interact with can teach us how to be better communicators, increase our understanding of each other, and how product design might be the key to building a positive future for all. Objective Directly address fear and skepticism about technology, inspiring all who design and build tech to think more empathetically when building UX and UI. Target Audience Product designers, HR specialists, and anyone skeptical about technology Three Things Audience Members Will Learn How to create user interfaces that are flexible enough to include everyone, even if they can’t keep up with all the different identities and new labels that people are using What is conversation design, and how it has the power to teach people how to communicate How AI has the potential to be more inclusive than previous data analysis systems, if we leverage its weaknesses to the human advantage

World Transformation: The Secret Agenda of Product Design

FITC

Matt Swoboda Notch Overview The adoption of real-time technologies and workflows for content creation is a seismic shift in the world of video/graphics. It has a fundamental effect on not just on render times but on the entire creative process. In this session hear from someone who has been using realtime graphics for creative work for almost 20 years, and his experiences in applying it to productions such as the Ed Sheeran world tour and Cirque du Soleil. Objective Give the audience an overview of what really is capable in a real-time workflow today, and where things are headed. Target Audience Anyone who wants to take confident steps in the direction of real-time motion graphics, especially within the live, installation and AR fields. Five Things Audience Members Will Learn How does real-time change the creative and production process Limitations – where does it work, where doesn’t it make sense What real-time graphics are capable of today What happens on a rock’n’roll tour bus What DOESN’T happen on a rock’n’roll tour bus

The Power of Now

FITC

Hasan Ahmad Aquent DEV6 Overview PWAs are a newly emerging delivery format for web, desktop apps. The fact that they can be installed on a client device and behave like natively installed apps means that special care should be taken when designing and building these types of apps, above and beyond a typical browser-only web application. One of the most important (potential) differentiators in the user experience of a PWA app vs a traditional web app is the ability to provide a high-performance UI because of their ability to do things like cache resources offline, including entire pieces of Web UI code, and the use of background services. In this talk we are going to do an exhaustive overview of the entire landscape of building PWAs from a performance-first perspective. Target Audience Web development teams Assumed Audience Knowledge Web Development fundamentals Objective Large enterprise applications Five Things Audience Members Will Learn Why PWA’s require performance engineering What tools are available to measure performance metrics Offline caching strategies Host device considerations: desktop and mobile Taking advantage of background code: Service Workers

High Performance PWAs

FITC

Bhavana Srinivas Netlify Overview A new web stack has emerged. A stack powered by modern browsers, API economy and Git based workflows. A stack that is not tied to specific technologies. A stack that takes into account both developer experience while building the application, and user experience when interacting with the application. A stack that delivers better performance, higher security, and lower cost of scaling for web applications. In this talk, Bhavana will dive more into the architecture and best practices for building performant web applications using the JAMstack Objective Educate the audience about the JAMstack and why it powers performant sites Target Audience Web stakeholders who want fast, secure and performant websites Assumed Audience Knowledge Built a website/interacted with sites Five Things Audience Members Will Learn What is the JAMstack The ecosystem around the JAMstack How to improve the performance of your site built on the JAMstack Example sites built on this architecture Resources and best practices

Rise of the JAMstack

FITC

Midge “Mantissa” Sinnaeve Mantissa Overview Midge will be speaking about his experience of switching to open source applications for his freelance work. From ditching expensive software subscriptions to going down the linux rabbit hole, he’ll take you along for the ride and show you some cool stuff along the way. It’s an in-depth look at what happens when your digital tools become an extension of yourself and how that can in turn inspire you to get better as an artist and find your style. Objective Taking a critical look at how you work and why. Target Audience (Motion) designers, 3D & VFX artists Four Things Audience Members Will Learn Open Source Design Tools Self-criticism Inspiration Letting go

From Closed to Open: A Journey of Self Discovery

FITC

Studio Macouno has been realizing post industrial projects for two decades. Though they’re very busy doing things like creating generative shavers for Philips and designing life size 3D printed petition elephants, those are but a fraction of what they would like to do. In this talk Dolf will explore the projects they just don’t have time for. The things the studio would love to do but can’t do on it’s own. The things that are way out there… Those that don’t seem possible, or are just too much work. The dreams that they think are a bit too much, but they just might do anyway. Objective Finding, funding and founding cooperatives for creative futurist projects. Target Audience People interested in making things today that seem ideas for tomorrow. Five Things Audience Members Will Learn Some about generative design 3d printing Art Running projects And making things happen

Projects Ain’t Nobody Got Time For

FITC

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Everyday Innovation

HyperLight Websites

Everything is Terrifying

Post-Earth Visions: Designing for Space and the Future Human

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Around the Digital Campfire

1. AROUND THE DIGITAL CAMPFIRE TELLING STORIES IN AN ONLINE SPACE Sunday, April 27, 14

2. BEFORE WE TOLD STORIES WE SKEWED PERCEPTIONS Sunday, April 27, 14

3. THE FIRST SPARK Sunday, April 27, 14

4. Sunday, April 27, 14

5. TELL A STORY WORTH LISTENING TO & AUDIENCES WILL PAY ATTENTION Sunday, April 27, 14

6. AD LIFE VS REAL LIFE Sunday, April 27, 14

7. In “ad life”, people interact with products in ways that no human ever would... or should. These ads reflect the way the advertisers want their audience to revel in their product, rather than the way it actually integrates into their life. Sunday, April 27, 14

8. FACEBOOK HOW IT LOOKS FROM THE INSIDE Sunday, April 27, 14

9. Sunday, April 27, 14

10. FACEBOOK HOW IT LOOKS WITH SOME INSIGHT Sunday, April 27, 14

11. Sunday, April 27, 14

12. SO WHAT HAS CHANGED? Sunday, April 27, 14

13. WE’VE BEEN CONVINCED THAT WE’RE ALL BEAUTIFUL SNOWFLAKES... AND WE THINK WE DESERVE TO BE TREATED AS SUCH. IT’S NO LONGER ABOUT HOW A BRAND CAN IMPROVE OR CHANGE YOUR LIFE. IT’S ABOUT HOW WELL IT CAN INTEGRATE INTO YOUR VISION OF YOUR LIFE. Sunday, April 27, 14

14. PRODUCT PLACEMENT IS NOW LIFESTYLE ENDORSEMENT Sunday, April 27, 14

15. MEET ANDREW, MOmo & the Sony xperia Sunday, April 27, 14

16. With 180k instagram followers, and legitimate online cred, SONY found a “personal brand” that they could integrate with. SPOKES PEOPLE ARE NOW REAL PEOPLE Sunday, April 27, 14

17. Sunday, April 27, 14

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19. WE ARE CURATORS OF OUR OWN ONLINE LIFE WE DON’T WANT BRAND STORIES, WE WANT STORIES ABOUT US. Sunday, April 27, 14

20. WE’RE ALL CONSENTING ADULTS HERE. LET’S TALK ABOUT AN OPEN RELATIONSHIP Sunday, April 27, 14

21. FORD, MTV & A BIG BUNCH OF MUSICIANS Sunday, April 27, 14

22. Sunday, April 27, 14

23. CONTENTWHERE THERE’S A HUNGER, THERE’S AN OPPORTUNITY Sunday, April 27, 14

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