Presented at Web Unleashed 2016 in Toronto by Kit Oliynyk, Capital One FITC produces events for digital creators in Toronto, Amsterdam, NYC and beyond Save 10% off any of our events with discount code 'slideshare' Check out our events at http://fitc.ca or follow us at https://twitter.com/fitc Overview Over the past years, web and mobile designers started to use animation more and more often not just to delight, but also to tell the story and to drive user experience. UI animation is a combination of the how with the when and why — the proper techniques of applying motion to UI and captivating an audience, combined with the most integral moments in user experience where you can start engaging your users in a two-way dialogue. Objective Empower designers and front-end developers to create UI animations in a functional, material and delightful way. Target Audience UI/UX designers, interaction designers, front-end developers Assumed Audience Knowledge Basic understanding of UI/UX Five Things Audience Members Will Learn How animation can vastly improve user experience Why UI animations should be realistic and magical at the same time What are the core principles of UI animation What is UX choreography Who shot first