Sebastiaan Dorgelo
TRIMM
Overview
In this presentation Sebastiaan will talk about how UX design is about figuring out the bigger picture. And how doing that can help you, your team and your clients in working together more effectively, have more fun and grow.
He’ll explain how awareness of your strategic role as a designer will help you own it and keep focusing on the bigger picture, enabling you to keep seeing opportunities, deliver better results and build strong, long-term client relations. Developing a mindset in your teams of researching, exploring, pitching new ideas and selling them, you’ll be in better control of the work you get to do, doing better business and helping your clients develop theirs.
Objective
Inspire designers to look beyond the task they’re assigned to and in their turn inspire their teams to have bigger dreams and do more.
Target Audience
UX/UI designers, agile/multidisciplinary team members, product owners, project managers
Five Things Audience Members Will Learn
Why curiosity and empathy are a designer’s most important skills
How visualizing your curiosity will reveal the bigger picture
How the bigger picture will unleash design thinking
How design thinking will energize the team and lead to better solutions
How all of this leads to doing more than you were asked for
8. WE HAVE TO WORK HARDER AND NEED
MORE PATIENCE TO CONVINCE A TOUGH
CROWD AND GET EVERYONE ON BOARD.
9. BUT IF YOU’RE STUBBORN ENOUGH TO
STAY, YOU CAN DO WONDERFUL THINGS.
10. YOU HAVE TO EARN AND DEFEND
YOUR CREATIVE FREEDOM.
11. AND WE’RE REALLY NEEDED, BECAUSE
THERE’S A LOT OF CRAP OUT THERE…
12. WHAT IF WE USED OUR CIRCLE OF
INFLUENCE TO GAIN BETTER CONTROL
OVER WHAT WE DO AND HOW WE GROW?
13. IF YOU FIND YOURSELF
IN FRONT OF A BORING
CLIENT: DON’T WORRY!
14. FIGURE OUT THE BIG PICTURE:
IT WILL HELP YOU SEE OPPORTUNITIES,
CHALLENGES, STRENGTHS, WEAKNESSES,
EASY WINS AND PRIORITIES.
15. THE FIRST THING YOU DO WHEN
YOU RECEIVE A PROJECT BRIEFING:
THROW IT OUT THE WINDOW UNREAD.
16. IF YOU WERE A DOCTOR, YOU WOULDN’T
ACCEPT A PATIENT’S OPINION ON HOW
TO TREAT THEM BEFORE YOU EXAMINED
THEM BY YOURSELF. YOU SHOULD TREAT
YOUR CLIENTS THE SAME WAY.
17. YOU DON’T WANT TO BE WASTING YOUR
VALUABLE TIME AND YOUR CLIENTS’
MONEY BUILDING THE WRONG THINGS…
18. SO BE SHERLOCK HOLMES, AND TRY TO
FIND OUT AS MUCH AS YOU CAN.
19. ON YOUR OWN, FOR STARTERS.
(MEANING YOU AND YOUR TEAM)
BECAUSE THERE’S REAL VALUE IN
FINDING YOUR OWN ANSWERS FIRST.
20. GET YOUR SHARPIES OUT, WRITE WHAT
YOU FIND ON STICKY NOTES AND PUT
THEM ON A WALL FOR EVERYONE TO SEE.
21. IF YOU’RE NOT
ALREADY USING
THIS METHOD: GO
READ THIS BOOK.
IT’S THE CLEAREST
AND FASTEST
METHOD I KNOW
FOR GAINING THE
INSIGHT YOU NEED
IN ANY PROJECT.
22. “Your job, as a designer – a creator of
software – is not to create software;
Your job is to change the world.”
Jeff Patton
37. DESIGN
THINKING IS
NOT ONLY
ABOUT
THINKING.
IT’S A MINDSET.
AN ITERATIVE
PROCESS LIKE
LEAN OR AGILE
THINK UP
SOLUTIONS
PRIORITIZE/
DESIGN/
CREATE
ASSEMBLE &
LAUNCH
PROTOTYPE
TEST/
OBSERVE/
FEEDBACK
EXPLORE/
LEARN
REFRAME/
DEFINE
56. REMEMBER: WE’RE NOT ALONE.
Engage your team and your client in your
design thinking process by filling the gaps
with all solutions you can think of.
3
57. The actual problem – or the best
things you can do – will surface from
what’s on your map: Decide what’s
most valuable and create something
to make it real.
4
58. Launch what you built to a real
audience and see what it does.
5