1.
Get the Scoop on
Why You Should
Podcast
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2.
You own a business and don't
have a podcast? Why not?

3.
There are so many advantages
to having a podcast that I am
going to attempt to convince you
that you should podcast.

4.
‘I don’t have an audience’
This is one of the most common
objections to starting a podcast.
It is an ironic excuse.

5.
A podcast is essential to any
business owner because
customers only buy from people
they know, like and trust.

6.
A podcast will enable you to
present your vision to your
customers and potential
customers.

7.
It will help you build an email list
of potential customers who are
fans of YOU!

8.
‘I don’t have room for a studio’
If you have a desk, you have
room for a studio.

9.
‘I can’t afford the equipment’
While you can go for a full on
digital workstation, one is not
needed to get the job done.

10.
These are the main reasons
given for not having a podcast.
Now let's talk about why you
should podcast.

11.
Podcasts are popular because
they are easy to consume,
especially on the go.

12.
People do not always have the
time to read a long blog post,
but they can always take your
podcast with them in the car.

13.
If you release regular podcasts,
the listeners become familiar with
your voice and presentation style

14.
A podcast is a more personal way
to reach out to potential new
customers.

15.
In fact, the more conversational
and casual your podcast is, the
better it will connect with your
audience. People love things that
are not politically correct.

16.
People tend to share podcasts
they like with their friends. This
helps spread the word about your
business.

17.
You should podcast for your
personal brand.

18.
The most important factor is for
your business to have a
personality.

19.
There just is no better way to give
a brand a personality than to give
it a voice.

20.
A podcast provides you with a
format for sharing your expertise
in your industry.

21.
Podcasting creates an inner circle
and becomes a portal through
which your listeners are invited
into your life.

22.
Within this inner circle, you are
able to build trust in a way that is
impossible through billboards or
TV commercials.

23.
Podcasting enables you to
carefully craft your message to
your target audience in a way that
is transparent and personable.

24.
In the Harvard Business Journal’s
“Decision to Trust,” Robert F.
Hurley outlines the human needs
that must be recognized to build a
platform for trust.

25.
I’m going to discuss the three
human needs as they relate to
podcasting.

26.
When you understand your
audience’s risk tolerance, you are
able to effectively create security
by delivering with predictability
and integrity.

27.
This is something that makes a
podcast unique.

28.
Your listeners are loyal, in fact,
podcasts are the number one
audio source by time of
consumption among podcast
listeners.

29.
You should podcast so you can
stop worrying about
differentiating yourself from your
competitors

30.
Share your expertise, and your
generosity and authority, and the
customer will grant you major
legitimacy points.

31.
Answering or addressing
questions from your listeners
shows you are listening to their
concerns or feedback.

32.
You are building a relationship
and eventually trust.

33.
I've explained the many ways
your business will benefit from a
podcast.
The next steps are up to you.

34.
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