1.
Market Research Report
AIESEC in Universitas Andalas

2.
This result
will define
marketing
strategy
(G-T-C-M)
Date : Dec 27, 2014 – Feb 16, 2015
Number of Responden : 136
Entity : AIESEC UNAND
Market Research Report | AIESEC in Universitas Andalas

3.
Questionnaire Report
Questionnaire Report | AIESEC in Universitas Andalas

4.
General Information
62% 38%
Questionnaire Report | AIESEC in Universitas Andalas
Field of study :
30% Medical
22% Economics
0,05 % FISIP
15% Law
10% Pertanian
14% FIB
97% of them need self-development program

5.
Medical
Include:
Psychology
Medical
Public Health
Nursery
Total respondent: 42
76% are in the year 2013, 2014
Questionnaire Report | AIESEC in Universitas Andalas

6.
Medical
95% of them, think Self-
Leadership-Development
is important.
62% of them think of
Leadership Training &
Public Speaking skill when
they heard self
development program
Questionnaire Report | AIESEC in Universitas Andalas
62% of them don’t want to
go to the program because
not interested with the
program & have no time
57% of them want to go to
the program because they
want to develop their
potential

7.
Medical
Based on research in Medical Faculty, the results are :
- Socio economic status : 52% would spend >Rp 500.000
- Do they need AIESEC’s program or not : Yes (based on
their assumption on the importance of leadership
development)
- Channel that we can use : 66% through social
media/blog & Website (online channel)
Message and content : Knowledge, Information,
Motivation
Questionnaire Report | AIESEC in Universitas Andalas

8.
Medical
40% of them spent more
than IDR 1.000.000 to
develop theirselves beside
formal education
95% of them think
leadership development
program is important
Questionnaire Report | AIESEC in Universitas Andalas

9.
to Medical Student (UNAND)
Customer Map Journey
Questionnaire Report | AIESEC in Universitas Andalas

10.
Medical
MOTIVATION
(Path)
Main Words:
•Knowledge
•Trend/Existence
What motivates Medical students to use
Path
Questionnaire Report | AIESEC in Universitas Andalas

11.
Medical
MESSAGES
(Path)
Main Words:
•Postivism
•New Places
•Information/References
What kind of message Medical student
looked for on Path
Questionnaire Report | AIESEC in Universitas Andalas

12.
Medical
CREDIBILITY
(Path)
Main Words:
•Close Friends
•If make sense
•Booming/Popular
What makes Medical student believe in
any post on Path
Questionnaire Report | AIESEC in Universitas Andalas

13.
Medical
BARRIER
(Path)
Main Words:
•Jaringan/Loading
•Too personal
What makes Medical student
unwilling to use Path
Questionnaire Report | AIESEC in Universitas Andalas

14.
to Medical Student (UNAND)
Customer Map Journey
Questionnaire Report | AIESEC in Universitas Andalas

15.
Medical
MOTIVATION
(Instagram)
Main Words:
What motivates Medical student to use &
share on Instagram
Questionnaire Report | AIESEC in Universitas Andalas
•Information
•Interetsting pictures
•More wider/universal

16.
Medical
MESSAGE
(Instagram)
Main Words:
•Motivation
•Online Shop
•Updates from Friends
What kind of message Medical
student looked for on Instagram
Questionnaire Report | AIESEC in Universitas Andalas

17.
Medical
CREDIBILITY
(Instagram)
Main Words:
•If make sense
•Documentation
•Source
What makes Medical student believe in
any post on Path
Questionnaire Report | AIESEC in Universitas Andalas

18.
Medical
BARRIER
(Instagram)
Main Words:
•Network
•Spam/Hoax
•Unecessary infos
What makes Medical students
unwilling to use Instagram
Questionnaire Report | AIESEC in Universitas Andalas

19.
Economics
Include:
Management
Accounting
Economics
Total respondent: 30
80% are in the year 2013, 2014
Questionnaire Report | AIESEC in

20.
Economics
100% of them, think Self-
Leadership-Development
is important.
40% of them think of
Public Speaking when
they heard self
development program
Questionnaire Report | AIESEC in
33% of them don’t want to
go to the program because
have no time & 30%
because the program is
boring
83% of them want to go to
the program because they
want to develop their
potential

21.
Economics
Based on research in Economics Faculty, the results are
- Socio economic status : 50% spend >Rp 500.000
- Do they need AIESEC’s program or not : Yes
- Channel that we can use: 76% prefer to Website &
Social Media/Blog
- Message and content :
Questionnaire Report | AIESEC in

22.
Economics
50% of them spent more
than IDR 1.000.000 to
develop theirselves beside
formal education
100% of them think
leadership development
program is important
Questionnaire Report | AIESEC in Universitas Andalas

23.
to Economics Student (UNAND)
Customer Map Journey
Questionnaire Report | AIESEC in Universitas Andalas

24.
Economics
MOTIVATION
(Path)
Main Words:
•Information
•Up-to-date/New
things
What motivates Economics students to
use Path
Questionnaire Report | AIESEC in Universitas Andalas

25.
Economics
MESSAGES
(Path)
Main Words:
•Motivation
•Quotes
•New things/Up-to-Date
What kind of message Economics student
looked for on Path
Questionnaire Report | AIESEC in Universitas Andalas

26.
Economics
CREDIBILITY
(Path)
Main Words:
•Sumber
•Teman
What makes Economics student believe in
any post on Path
Questionnaire Report | AIESEC in Universitas Andalas

27.
Economics
BARRIER
(Path)
Main Words:
•Jaringan/Loading
•Membosankan
•Spamming
What makes Economics student
unwilling to usePath
Questionnaire Report | AIESEC in Universitas Andalas

28.
to Economics Student (UNAND)
Customer Map Journey
Questionnaire Report | AIESEC in Universitas Andalas

29.
Economics
MOTIVATION
(Instagram)
Main Words:
•Informasi
•Gambar-gambar
menarik
What motivates Economics student to
use & share on Instagram
Questionnaire Report | AIESEC in Universitas Andalas

30.
Economics
MESSAGE
(Instagram)
Main Words:
•Motivasi
•Online Shop/Jualan
•Hiburan/Lucu
•Gambar yang menarik
What kind of message Economics
student looked for on Instagram
Questionnaire Report | AIESEC in Universitas Andalas

31.
Economics –
CREDIBILITY
(Instagram)
Main Words:
•Testimoni
•Dokumentasi/Ada Foto
What makes Economics student believe in
any post on Path
Questionnaire Report | AIESEC in Universitas Andalas

32.
Economics –
BARRIER
(Instagram)
Main Words:
•Spam
•Jaringan
•Alay (?)
What makes economics students
unwilling to use Instagram
Questionnaire Report | AIESEC in Universitas Andalas

33.
Law
Include:
-
Total respondent: 21
90 % are in the year 2013, 2014
Questionnaire Report | AIESEC in Universitas Andalas

34.
Law
95% of them, think Self-
Leadership-Development
is important.
47% of them think of
Public Speaking skill when
they heard self
development program
Questionnaire Report | AIESEC in Universitas Andalas
52% of them don’t want
to go to the program
because the program is
boring and Expensive
42% of them want to go to
the program because they
want to develop their
potential

35.
Law
Based on research in Law Faculty, the results are
- Socio economic status : 42% for Rp 1.000.000 – Rp
3.500.000 and 28% for < Rp 500.000
- Do they need AIESEC’s program or not : Yes
- Channel that we can use: 52% Social Media/Blog &
Website
- Message and content :
Questionnaire Report | AIESEC in Universitas Andalas

36.
Law
57% of them spent more
than IDR 1.000.000 to
develop theirselves beside
formal education
95% of them think
leadership development
program is important
Questionnaire Report | AIESEC in

37.
to Law Student (UNAND)
Customer Map Journey
Questionnaire Report | AIESEC in Universitas Andalas

38.
Law
MOTIVATION
(Path)
Main Words:
•Universal/Luas
What motivates Law students to use Path
Questionnaire Report | AIESEC in Universitas Andalas

39.
Law
MESSAGES
(Path)
Main Words:
•Quotes
•Update dari Teman
What kind of message Law student
looked for on Path
Questionnaire Report | AIESEC in Universitas Andalas

40.
Law
CREDIBILITY
(Path)
Main Words:
•Dari teman
•Tidak sepenuhnya
percaya
What makes Law student believe in any
post on Path
Questionnaire Report | AIESEC in Universitas Andalas

41.
Law
BARRIER
(Path)
Main Words:
•Hoax
•Quota
•Maistream
What makes Law student
unwilling to use Path
Questionnaire Report | AIESEC in Universitas Andalas

42.
to Law Student (UNAND)
Customer Map Journey
Questionnaire Report | AIESEC in Universitas Andalas

43.
Law
MOTIVATION
(Instagram)
Main Words:
•Hal Menarik
•Foto
•Online Shop
What motivates Law student to use &
share on Instagram
Questionnaire Report | AIESEC in Universitas Andalas

44.
Law
MESSAGE
(Instagram)
Main Words:
• Hal bermanfaat
•Online Shop
•Beasiswa
•Motivasi
What kind of message Law student
looked for on Instagram
Questionnaire Report | AIESEC in Universitas Andalas

45.
Law
CREDIBILITY
(Instagram)
Main Words:
•Sumber
What makes Lawq student believe in any
post on Path
Questionnaire Report | AIESEC in Universitas Andalas

46.
Law
BARRIER
(Instagram)
Main Words:
•Kurang Lengkap
•Membosankan
What makes economics students
unwilling to use Instagram
Questionnaire Report | AIESEC in Universitas Andalas

47.
FIB
Include:
English Literature
History
Indonesian Literature
Local Literature
Japanese Literature
Total respondent: 20
85% are in the year 2012, 2013
Questionnaire Report | AIESEC in Universitas Andalas

48.
FIB
95% of them, think Self-
Leadership-Development
is important.
55% of them think of
Public Speaking skill &
Leadership Training when
they heard self
development program
Questionnaire Report | AIESEC in Universitas Andalas
80% of them don’t want to
go to the program because
Program is boring, Don’t
have time & Not interested
with program
45% of them want to go to
the program because they
want to develop their
potential

49.
FIB
Based on research in FIB, the results are
- Socio economic status : 45% for Rp 1.000.000 – Rp
4.500.000
- Do they need AIESEC’s program or not : Yes
- Channel that we can use: 32% Social Media/Blog &
Website
Questionnaire Report | AIESEC in Universitas Andalas

50.
FIB
60% of them spent more
than IDR 1.000.000 to
develop theirselves beside
formal education
95% of them think
leadership development
program is important
Questionnaire Report | AIESEC in Universitas Andalas

51.
to FIB Student (UNAND)
Customer Map Journey
Questionnaire Report | AIESEC in Universitas Andalas

52.
FIB
MOTIVATION
(Path)
Main Words:
•Ikut trend
•Ikut Teman
•Informasi
What motivates FIB students to use Path
Questionnaire Report | AIESEC in Universitas Andalas

53.
FIB
MESSAGES
(Path)
Main Words:
•Hiburan
•Menarik
•Positif
What kind of message FIB student looked
for on Path
Questionnaire Report | AIESEC in Universitas Andalas

54.
FIB
CREDIBILITY
(Path)
Main Words:
•Bukti
•Orang yang dikenal
What makes FIB student believe in any
post on Path
Questionnaire Report | AIESEC in Universitas Andalas

55.
FIB
BARRIER
(Path)
Main Words:
•Tidak terlalu percaya
What makes FIB student unwilling
to use Path
Questionnaire Report | AIESEC in Universitas Andalas

56.
to FIB Student (UNAND)
Customer Map Journey
Questionnaire Report | AIESEC in Universitas Andalas

57.
FIB
MOTIVATION
(Instagram)
Main Words:
•Informasi
•Foto/Gambar
•Updates
What motivates FIB student to use &
share on Instagram
Questionnaire Report | AIESEC in Universitas Andalas

58.
FIB
MESSAGE
(Instagram)
Main Words:
•Menarik
•Hiburan/Lelucon
What kind of message FIB student
looked for on Instagram
Questionnaire Report | AIESEC in Universitas Andalas

59.
FIB
CREDIBILITY
(Instagram)
Main Words:
•Gambar
•Sumber
What makes FIB student believe in any
post on Path
Questionnaire Report | AIESEC in Universitas Andalas

60.
FIB
BARRIER
(Instagram)
Main Words:
•Spam
•Informasi tidak penting
What makes FIB students unwilling
to use Instagram
Questionnaire Report | AIESEC in Universitas Andalas

61.
FISIP
Include:
Sociology
State Administration
International Relations
Communication Science
Total respondent: 8
100 % are in the year 2012
Questionnaire Report | AIESEC in Universitas Andalas

62.
FISIP
100% of them, think Self-
Leadership-Development
is important.
62% of them think of
Leadership training when
they heard self
development program
Questionnaire Report | AIESEC in Universitas Andalas
37% of them don’t want
to go to the program
because the program is
boring
50% of them want to go to the
program because they want to
develop their potential , 50%
of them want to go to the
program because they Want to
get new experience

63.
FISIP
Based on research in FISIP, the results are
- Socio economic status : 62% for Rp 1.000.000 – Rp
2.500.000
- Do they need AIESEC’s program or not : Yes
- Channel that we can use: 87% Social Media/Blog &
Website
Questionnaire Report | AIESEC in Universitas Andalas

64.
FISIP
75% of them spent more
than IDR 1.000.000 to
develop theirselves beside
formal education
100% of them think
leadership development
program is important
Questionnaire Report | AIESEC in

65.
to FISIP Student (UNAND)
Customer Map Journey
Questionnaire Report | AIESEC in Universitas Andalas

66.
FISIP
MOTIVATION
(Path)
Main Words:
•Positivism
What motivates FISIP students to use
Path
Questionnaire Report | AIESEC in Universitas Andalas

67.
FISIP
MESSAGES
(Path)
Main Words:
•Motivation/Positivism
What kind of message FISIPstudent
looked for on Path
Questionnaire Report | AIESEC in Universitas Andalas

68.
FISIP
CREDIBILITY
(Path)
Main Words:
•Source
What makes FISIP student believe in any
post on Path
Questionnaire Report | AIESEC in Universitas Andalas

69.
FISIP
BARRIER
(Path)
Main Words:
•Hoax/Untrusted
What makes FISIP student
unwilling to use Path
Questionnaire Report | AIESEC in Universitas Andalas

70.
to FISIP Student (UNAND)
Customer Map Journey
Questionnaire Report | AIESEC in Universitas Andalas

71.
FISIP
MOTIVATION
(Instagram)
Main Words:
•Updates
What motivates FISIP student to use &
share on Instagram
Questionnaire Report | AIESEC in Universitas Andalas

72.
FISIP
MESSAGE
(Instagram)
Main Words:
•Positivism/Motivation
•Online Shop
What kind of message FISIP student
looked for on Instagram
Questionnaire Report | AIESEC in Universitas Andalas

73.
FISIP
CREDIBILITY
(Instagram)
Main Words:
•Source
What makes FISIP student believe in any
post on Path
Questionnaire Report | AIESEC in Universitas Andalas

74.
FISIP
BARRIER
(Instagram)
Main Words:
•Private account
•Hoax
What makes FISIP students unwilling
to use Instagram
Questionnaire Report | AIESEC in Universitas Andalas

75.
PERTANIAN
Include:
-
Total respondent: 14
100 % are in the year 2013, 2014
Questionnaire Report | AIESEC in Universitas Andalas

76.
PERTANIAN
100% of them, think Self-
Leadership-Development
is important.
50% of them think of
Leadership training &
Public Speaking when
they heard self
development program
Questionnaire Report | AIESEC in Universitas Andalas
57% of them don’t want
to go to the program
because of expensive cost
71% of them want to go to
the program because they
want to develop their
potential

77.
PERTANIAN
Based on research in Pertanian Faculty, the results are
- Socio economic status : 50< % for Rp 500.000
- Do they need AIESEC’s program or not : Yes
- Channel that we can use: 50% Social Media/Blog
Questionnaire Report | AIESEC in Universitas Andalas

78.
PERTANIAN
42% of them spent more
than IDR 1.000.000 to
develop theirselves beside
formal education
100% of them think
leadership development
program is important
Questionnaire Report | AIESEC in Universitas Andalas

79.
to PERTANIAN Student (UNAND)
Customer Map Journey
Questionnaire Report | AIESEC in Universitas Andalas

80.
PERTANIAN
MOTIVATION
(Path)
Main Words:
•Easy to use
•References
What motivates PERTANIAN students to
use Path
Questionnaire Report | AIESEC in Universitas Andalas

81.
PERTANIAN
MESSAGES
(Path)
Main Words:
•Motivation
What kind of message PERTANIAN
student looked for on Path
Questionnaire Report | AIESEC in Universitas Andalas

82.
PERTANIAN
CREDIBILITY
(Path)
Main Words:
•Makes sense
•Not entirely believe
What makes PERTANIAN student believe
in any post on Path
Questionnaire Report | AIESEC in Universitas Andalas

83.
PERTANIAN
BARRIER
(Path)
Main Words:
•Bad Connection
What makes PERTANIAN student
unwilling to use Path
Questionnaire Report | AIESEC in Universitas Andalas

84.
to PERTANIAN Student (UNAND)
Customer Map Journey
Questionnaire Report | AIESEC in Universitas Andalas

85.
PERTANIAN
MOTIVATION
(Instagram)
Main Words:
•Easy to use
•Fun/Enterntain
What motivates PERTANIAN student to
use & share on Instagram
Questionnaire Report | AIESEC in Universitas Andalas

86.
PERTANIAN
MESSAGE
(Instagram)
Main Words:
•Motivation
What kind of message PERTANIAN
student looked for on Instagram
Questionnaire Report | AIESEC in Universitas Andalas

87.
PERTANIAN
CREDIBILITY
(Instagram)
Main Words:
•Source
•Follower
What makes PERTANIAN student believe
in any post on Path
Questionnaire Report | AIESEC in Universitas Andalas

88.
PERTANIAN
BARRIER
(Instagram)
Main Words:
•Connection
•Quota
What makes PERTANIAN students
unwilling to use Instagram
Questionnaire Report | AIESEC in Universitas Andalas