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The Impact of Wearables
Olof Schybergson
CEO

@fjord
About Fjord

© FJORD 2013 Confidential

Page 2
Fjord is the service design consultancy
We differentiate providers in ways that create an emotional bond
between the custom...
Today, it’s all about engagement

The customer lifecycle is getting more complex

1
The lines are blurring
between marketi...
Every customer experience has two parts
The visible part that consists of a variety of customer
touchpoints that include p...
Every customer experience has two parts
And the invisible part that consists of support
mechanisms and actions necessary t...
Accenture + Fjord
design and deliver delight
No other partner can credibly bring together all
three parts required to trul...
Digital is transforming the world
“Re-imagination of nearly
everything powered by
New Devices +
Connectivity + UI +
Beauty...
Digital and mobile disruption
Finance

Education

Telecom

The medical sector is a
prime example of this.

Traditional ind...
An aging population
Percentage of people 65
years or older in the EU

As the workforce
decreases, there is

18%

less inco...
Bad lifestyles
& chronic disease
1
Billion

300
Million

50%
increase

of the world’s
population is
overweight

of these 1...
Age impacts what we care about
25

50

75

Look better
Live healthier
Prevent disease
Treat disease
Confidential

Page 12
Quantification for everyone
The world of logging apps and sensor-enabled
devices is looking to the mainstream, and the
purs...
Consumerization of
specialist equipment

Confidential

Page 14
The wrist is the next frontier
Funding for smartwatches is surging. MetaWatch
and TouchWatch are funded, and Pebble raised...
Open wellness platforms emerge
Data siloes are a problem for people and
healthcare professionals alike.
Open activity coll...
The evolution of digital

Confidential

Page 17
Digital transformation waves

Desktop web
1990s

2000s

2010s
Confidential

Page 18
Digital transformation waves

Desktop web
1990s

Mobile web
2000s

2010s
Confidential

Page 19
Digital transformation waves

Desktop web
1990s

Mobile web
2000s

Living services
2010s
Confidential

Page 20
Complexity

Digital transformation waves

Desktop web
1990s

Mobile web
2000s

Living services
2010s
Confidential

Page 21
The living services wave
CHARACTERISTICS

ENABLERS

Shaped around the individual

•  A fast-growing range of
devices and s...
We evolve.
From Homo Sapiens…

Confidential

Page 23
…to Homo Cumulus

Confidential

Page 24
Key to success:
Elegant simplicity

Everything can be re-thought,
simplified, and improved. Even
things we’ve taken for gra...
Examples

Confidential

Page 26
Collaboration between
healthcare providers and patients

Slide 27 © Fjord 2012 | Confidential
Slide 28 © Fjord 2012 | Confidential
Real-time personal advice

Slide 29 © Fjord 2012 | Confidential
Fitting into people’s lives

Slide 30 © Fjord 2012 | Confidential
Data as a service

© FJORD 2013 Confidential

Page 31
Observations

Confidential

Page 32
Creating rituals
and habits is hard
1. ENGAGEMENT

2. ENFORCEMENT

3. EDUCATION
Confidential

Page 33
The chart fatigue challenge
For people who start monitoring themselves, initially the
raw data is interesting. But the nov...
A communication gap
between HCPs and patients
“The patient is the most
underused resource in
medicine.”
e-Patient David de...
The risk of a doctor–patient gap
DOCTOR

PATIENT

Most healthcare
professionals have not
adopted new digital
tools at work...
Inspiration and Insights

Confidential

Page 37
Raw data is not sufficient
WISDOM

Context

KNOWLEDGE

Understanding
principles
INFORMATION

Understanding
patterns
DATA

Un...
Adding
meaning
BEFORE
AFTER

Wired magazine
redesigned a blood test
results sheet to make it
more meaningful.

Confidentia...
Adding
meaning
Test Name
In Range
CHOLESTEROL

Out of Range
211

Reference Range
125-209 mg/dL

Lab
63

BEFORE
AFTER

Conf...
Challenges with wearables
Body sensors are easy to lose

Apps and devices
require constant power

Malfunctioning hardware
...
Sensors get
lost and washed

One drawback of wearable sensors that
are clipped onto our clothes is that we
tend to forget ...
Good data
visualization is critical

The age of Big Data is upon us,
particularly for health and wellness.
The challenge i...
Some needs are universal
“In the 19th century health was
transformed by clean and clear water.
In the 21st century health ...
Thank you

Olof Schybergson
CEO, Fjord

Fjordnet.com
@fjord
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mHealth Summit 2013: Healthcare Any-WEAR Presentation

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Presentation from mHealth Summit in Washington, DC on December 5, 2013 by Fjord CEO, Olof Schybergson for the panel "Healthcare Any-WEAR."

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mHealth Summit 2013: Healthcare Any-WEAR Presentation

  1. 1. The Impact of Wearables Olof Schybergson CEO @fjord
  2. 2. About Fjord © FJORD 2013 Confidential Page 2
  3. 3. Fjord is the service design consultancy We differentiate providers in ways that create an emotional bond between the customer and the service.Our business is delight. © FJORD 2013 Confidential Page 3
  4. 4. Today, it’s all about engagement The customer lifecycle is getting more complex 1 The lines are blurring between marketing, service, and commerce. It’s no longer enough to think about the user experience of one platform 2 3 What’s required is Design, combined complete user with data analytics engagement across a and social media, can range of connected help shape and deliver devices throughout these customer their customer journey journeys – at scale, but with a human touch 4 This puts a premium on the ability to provide millions of individualized, meaningful experiences in real time The goal for Accenture and Fjord is to do this with our clients © FJORD 2013 Confidential Page 4
  5. 5. Every customer experience has two parts The visible part that consists of a variety of customer touchpoints that include people, products, and the places where services are experienced © FJORD 2013 Confidential Page 5
  6. 6. Every customer experience has two parts And the invisible part that consists of support mechanisms and actions necessary to deliver services with quality and efficiency © FJORD 2013 Confidential Page 6
  7. 7. Accenture + Fjord design and deliver delight No other partner can credibly bring together all three parts required to truly transform Customer system • Elegant • Relevant • Simple Business system • Effective • Efficient • Delivers ROI Technical system • Robust • Scalable • Deployed fast © FJORD 2013 Confidential Page 7
  8. 8. Digital is transforming the world “Re-imagination of nearly everything powered by New Devices + Connectivity + UI + Beauty.” Mary Meeker of KPCB Confidential Page 8
  9. 9. Digital and mobile disruption Finance Education Telecom The medical sector is a prime example of this. Traditional industry verticals are often inward-looking. The disruption starts from a broader consumer-led domain. Retail Medical Mary Meeker estimates the ‘re-invention’ market impacted to have a turnover of over $35tn. Confidential Page 9
  10. 10. An aging population Percentage of people 65 years or older in the EU As the workforce decreases, there is 18% less income By 2060 the share will be 30% for society while healthcare costs increase Confidential Page 10
  11. 11. Bad lifestyles & chronic disease 1 Billion 300 Million 50% increase of the world’s population is overweight of these 1 billion are clinically obese in diabetes in the UK in the last 5 years Confidential Page 11
  12. 12. Age impacts what we care about 25 50 75 Look better Live healthier Prevent disease Treat disease Confidential Page 12
  13. 13. Quantification for everyone The world of logging apps and sensor-enabled devices is looking to the mainstream, and the pursuit of well-being for everyone. Confidential Page 13
  14. 14. Consumerization of specialist equipment Confidential Page 14
  15. 15. The wrist is the next frontier Funding for smartwatches is surging. MetaWatch and TouchWatch are funded, and Pebble raised a record $10M on Kickstarter. However, there is still a quest for the killer app. The Fuelband is liked, but many complain about inaccuracy. Confidential Page 15
  16. 16. Open wellness platforms emerge Data siloes are a problem for people and healthcare professionals alike. Open activity collection platforms are seeing the daylight. Fluxtream and Health Graph allow users to both read and write. Withings has a new wellness coach that aggregates a range of services and sensors from Zeo to Bodymedia. Qualcomm Life is also moving towards aggregation. Confidential Page 16
  17. 17. The evolution of digital Confidential Page 17
  18. 18. Digital transformation waves Desktop web 1990s 2000s 2010s Confidential Page 18
  19. 19. Digital transformation waves Desktop web 1990s Mobile web 2000s 2010s Confidential Page 19
  20. 20. Digital transformation waves Desktop web 1990s Mobile web 2000s Living services 2010s Confidential Page 20
  21. 21. Complexity Digital transformation waves Desktop web 1990s Mobile web 2000s Living services 2010s Confidential Page 21
  22. 22. The living services wave CHARACTERISTICS ENABLERS Shaped around the individual •  A fast-growing range of devices and sensors •  Each person's service experience is unique •  Deep customization, at scale •  Faster and cheaper data transfer through networks •  Cloud ubiquity •  Context-sensing Constantly evolving •  Natural interfaces •  Self-learning and adaptive •  Data used intelligently and in real time  •  Sophisticated identity & privacy solutions Confidential Page 22
  23. 23. We evolve. From Homo Sapiens… Confidential Page 23
  24. 24. …to Homo Cumulus Confidential Page 24
  25. 25. Key to success: Elegant simplicity Everything can be re-thought, simplified, and improved. Even things we’ve taken for granted all our lives. The X-Beam™ offers a new definitive design for wrenches – it’s simply better. Simply by rotating the two ends 90˚ the grip is improved, offering 500% increase in surface contact area and applying 25% more force. The X-Beam™ is always easy to pick up from a flat surface. Confidential Page 25
  26. 26. Examples Confidential Page 26
  27. 27. Collaboration between healthcare providers and patients Slide 27 © Fjord 2012 | Confidential
  28. 28. Slide 28 © Fjord 2012 | Confidential
  29. 29. Real-time personal advice Slide 29 © Fjord 2012 | Confidential
  30. 30. Fitting into people’s lives Slide 30 © Fjord 2012 | Confidential
  31. 31. Data as a service © FJORD 2013 Confidential Page 31
  32. 32. Observations Confidential Page 32
  33. 33. Creating rituals and habits is hard 1. ENGAGEMENT 2. ENFORCEMENT 3. EDUCATION Confidential Page 33
  34. 34. The chart fatigue challenge For people who start monitoring themselves, initially the raw data is interesting. But the novelty wears off. When you need to move from achieving a goal to maintaining a level, chart fatigue easily kicks in. Confidential Page 34
  35. 35. A communication gap between HCPs and patients “The patient is the most underused resource in medicine.” e-Patient David deBronkart © FJORD 2013 Confidential Page 35
  36. 36. The risk of a doctor–patient gap DOCTOR PATIENT Most healthcare professionals have not adopted new digital tools at work. At the same time people’s expectations are changing. Confidential Page 36
  37. 37. Inspiration and Insights Confidential Page 37
  38. 38. Raw data is not sufficient WISDOM Context KNOWLEDGE Understanding principles INFORMATION Understanding patterns DATA Understanding relations Understanding Confidential Page 38
  39. 39. Adding meaning BEFORE AFTER Wired magazine redesigned a blood test results sheet to make it more meaningful. Confidential Page 39
  40. 40. Adding meaning Test Name In Range CHOLESTEROL Out of Range 211 Reference Range 125-209 mg/dL Lab 63 BEFORE AFTER Confidential Page 40
  41. 41. Challenges with wearables Body sensors are easy to lose Apps and devices require constant power Malfunctioning hardware Proprietary software and data Confidential Page 41
  42. 42. Sensors get lost and washed One drawback of wearable sensors that are clipped onto our clothes is that we tend to forget them, lose them, or destroy them in the laundry machine. Sensors that are worn on your skin or are embedded in the smartphone are less likely to be lost or forgotten. Confidential Page 42
  43. 43. Good data visualization is critical The age of Big Data is upon us, particularly for health and wellness. The challenge is in making the data meaningful and actionable. Confidential Page 43
  44. 44. Some needs are universal “In the 19th century health was transformed by clean and clear water. In the 21st century health will be transformed by clean, clear knowledge.” Sir Muir Gray Confidential Page 44
  45. 45. Thank you Olof Schybergson CEO, Fjord Fjordnet.com @fjord

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