Chinese mobile market is a big world of growth opportunities for many companies, yet it can be a hidden door for others. AppsFlyer is ready to open this door for you and share business insights on unique characteristics of user behavior, market trends, security, and infrastructure. The speaker shares AppsFlyer’s best practices and how the company platform with their features can help you reach your goals in the Chinese market more successfully

1. Win China Market
with AppsFlyer
Alex Bondarenko
Regional Director Russia /CIS
2019

2. Topic 3 Data Insights
Topic 2 AppsFlyer Attribution Solutions
Topic 1 China: Opportunity Knocks!Topics

3. China: Opportunity
Knocks!
● Market Size
● User behavior

4. Market Size

5. 1.4 Billion Active Mobile Internet Users
As of June 2019
Source: Quest Mobile
100 million Minutes
Growth Rate is 4.6%
Growth Rate is 2.8%
64.2 mins
20.4 mins
Active mobile Internet users Avg using time per user per month

6. Netizen Demographic, 20-39 Year-olds Dominate
Source: CNNIC
% of China Internet users by age
Under 10 10- 19 20-29 30- 39 40- 49 50- 59 Above 60
20-39 years old users:
50%

7. App Store Distribution in China
2.68 M
59.7%
1.81 M
40.3%
The ratio between the number of apps from China's 3rd party app
store and that from Apple App Store
Source: Ministry of industry and information technology

8. OS Market share in China
Source: statcounter

9. User Behavior

10. Average Number of Apps Installed by Chinese Users
Source: Jiguang

11. Newly Installed Apps VS Uninstalled Apps
Q4 2018
Install 3.0 New Apps
per Month
Uninstall 2.6 Apps
per Month

12. Source: GFK

13. Attribution Environment & AppsFlyer Solutions
● App Stores Landscape
● Media Sources Landscape
● Great Fire Wall

14. App Stores Landscape
● IMEI Collection
● Single App Solution

15. 15
China Market Global Market
App Stores Landscape
Google Play
iOS App Store iOS App Store
Over 100+ Android Stores

16. SDK Special Requirements for Android
IMPORTANT：IMEI Collection

17. SDK Special Requirements for Android
App launch StartTracking
Fetch
IMEI
Get Approval
IMEI Collection

18. In the Future,
OAID may replace IMEI in China’s Mobile Industry
China’s
government is
pushing and
supporting.
HUAWEI is
preparing to
achieve OAID as
the main user ID
since December
2019.
Xiaomi, Oppo,
VIVO are all on
their ways.

19. Media Source：
Last Click One
APK：
An universal APK
Regular Attribution Flow
Click Download First Open
Download
Hijacking Flow
Warning
Download
From Device
Store
First Open
Media Source：
Last Click One
APK：Device Brand Store
Attribution Result
Media Source：n/a
APK：Unknown
Device manufactures
detect that users will
download an App, and
then pop-up the safety
notification inducting
users to download it from
their App Store. Single App
Install
Install

20. Highly Recommend Single App Solution
Single App Install deduplication
All data in one app; concise and efficient
Prevent store hijacking

21. Percentage
of Hijacked
APKs
Percentage
of APKs used
for Ads
The State of Android APK Hijacking
Before and After Single App Solution

22. The Effect of Single App
Blue Line - Actual CVR with Single App Orange Line - CVR without Single App

23. Media Source Landscape

24. 24
Media Sources Landscape
China Market Global Market

25. Ad Networks | Retargeting | Product Analytics | Fraud Detection | A/B Testing | Push Notifications | Marketing Automation
AppsFlyer Partners
Chinese Domestic Market

26. GFW

27. The Internet Status in China
Firewall

28. ICP/ IP License System
Regulatory Compliance & CDN Acceleration
● No Click Delay/Loss
● Certified domain name to do redirection
● Secured Data storage

29. Certificated Onelink + WeChat Use Case
Android
iOS

30. Data Insights
● Foreign Apps in China
● Retention

31. HQ Distribution of Foreign Apps in China

32. Focuson Gaming

33. Retention Group by Categories in China Market

34. The Overseas Advertiser Come into China

35. Thanks!