25. Digital technology is a base two process.
Digitized information is recorded in binary code of combinations
of the digits 0 and 1, also called bits, which represent words and images.
Today it’s all about digital technology.
34. The internet will disappear!
“When everything is connected,
the internet as we know it will be gone. You
won’t need to push a button (safari, explorer)
anymore to be online. Connectivity will be
like oxygen: all around!”
40. Marketing is
“the science and art of exploring, creating,
and delivering value to satisfy the needs of a
target market at a profit. Marketing
identifies unfulfilled needs and desires. It
defines, measures and quantifies the size of
the identified market and the profit
potential. It pinpoints which segments the
company is capable of serving best and it
designs and promotes the appropriate
products and services.”
Philip Kotler