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Innovation:newvisionsnotjustnew
technologies
1 Flavia Marzano
Innovation:
new visions not just
new technologies
10th Europ...
Innovation:newvisionsnotjustnew
technologies
2 Flavia Marzano
Who I am
•  Computer scientist
•  Member of the permanent na...
Innovation:newvisionsnotjustnew
technologies
3 Flavia Marzano
What do I do
•  President of the Association Stati
Generali ...
Innovation:newvisionsnotjustnew
technologies
4 Flavia Marzano
… and… IHABICNRWTSF
I Hate Acronyms, Because
I Can Never Rem...
Innovation:newvisionsnotjustnew
technologies
5 Flavia Marzano
New technologies involve a
behavioral adaptation,
a differen...
Innovation:newvisionsnotjustnew
technologies
6 Flavia Marzano
It is not enough to learn a technique,
we need a traffic law
Innovation:newvisionsnotjustnew
technologies
7 Flavia Marzano
Behavioral adaptation, when it is
collective, becomes Social...
Innovation:newvisionsnotjustnew
technologies
8 Flavia Marzano
We can be overwhelmed by change
or try to understand and gov...
Innovation:newvisionsnotjustnew
technologies
9 Flavia Marzano
Governing social transformation
generated by a technological...
Innovation:newvisionsnotjustnew
technologies
10 Flavia Marzano
To write traffic laws we do not have to be
an F1 driver, bu...
Innovation:newvisionsnotjustnew
technologies
11 Flavia Marzano
Without awareness of new
dynamics we risk to govern new
pro...
Innovation:newvisionsnotjustnew
technologies
12 Flavia Marzano
The service must be redesigned by people
having the awarene...
Innovation:newvisionsnotjustnew
technologies
13 Flavia Marzano
It is not enough to be an expert on engines
It is essential...
Innovation:newvisionsnotjustnew
technologies
14 Flavia Marzano
In-no-va-tion
Intuition
NOvelty
VAlue
Technology
Invention
...
Innovation:newvisionsnotjustnew
technologies
15 Flavia Marzano
Intuition
There is no reason
why an inventor
must understan...
Innovation:newvisionsnotjustnew
technologies
16 Flavia Marzano
Novelty > novus > new
http://images.chesscomfiles.com/uploa...
Innovation:newvisionsnotjustnew
technologies
17 Flavia Marzano
Value
Add value to your company, it’s worth it!
http://cust...
Innovation:newvisionsnotjustnew
technologies
18 Flavia Marzano
•  do not adapt technologies to the
processes, but redefine...
Innovation:newvisionsnotjustnew
technologies
19 Flavia Marzano
Technologies
Technologies create a new ecosystem
and new li...
Innovation:newvisionsnotjustnew
technologies
20 Flavia Marzano
Intuition, Invention, Innovation
Minds are like parachutes;...
Innovation:newvisionsnotjustnew
technologies
21 Flavia Marzano
1485 - Leonardo Da Vinci
Intuition
1797 - André-Jacques
Gar...
Innovation:newvisionsnotjustnew
technologies
22 Flavia Marzano
http://cdn1.montagna.tv/cms/wp-content/gallery/GALLERIE_MON...
Innovation:newvisionsnotjustnew
technologies
23 Flavia Marzano
Openness…
Open Government, Open Data, Open Access,
Open Sou...
Innovation:newvisionsnotjustnew
technologies
24 Flavia Marzano
Networking
Collaborative vs traditional leadership
Be more ...
Innovation:newvisionsnotjustnew
technologies
25 Flavia Marzano
New
View from different perspectives
Involve (bottom up)
Sh...
Innovation:newvisionsnotjustnew
technologies
26 Flavia Marzano
Sharing
•  What do you loose?
•  What will you gain?
Innovation:newvisionsnotjustnew
technologies
27 Flavia Marzano
Sharing… multiplies!
Innovation:newvisionsnotjustnew
technologies
28 Flavia Marzano
What we see is mainly based on
what we look for (John Lubbo...
Innovation:newvisionsnotjustnew
technologies
29 Flavia Marzano
https://media.licdn.com/mpr/mpr/shrinknp_800_800/AAEAAQAAAA...
Innovation:newvisionsnotjustnew
technologies
30 Flavia Marzano
USER
The users are considered
as mere faceless objects
for ...
Innovation:newvisionsnotjustnew
technologies
31 Flavia Marzano
USER…should be considered:
•  Unique
•  Sensible
•  Engagea...
Innovation:newvisionsnotjustnew
technologies
32 Flavia Marzano
An example?
“The term utopia is the
easiest way to get rid ...
Innovation:newvisionsnotjustnew
technologies
33 Flavia Marzano
Adriano Olivetti
•  “Working should be a great joy but for
...
Innovation:newvisionsnotjustnew
technologies
34 Flavia Marzano
An enabling
condition for
this type of
innovation is
thinki...
Innovation:newvisionsnotjustnew
technologies
35 Flavia Marzano
How does the human mind
work?
http://www.stickyminds.com/si...
Innovation:newvisionsnotjustnew
technologies
36 Flavia Marzano
Many times experts fail because
they're experts in the past...
Innovation:newvisionsnotjustnew
technologies
37 Flavia Marzano
Do not forget…
•  We are what the search engines say we
are...
Innovation:newvisionsnotjustnew
technologies
38 Flavia Marzano
Up to you now…
https://encrypted-tbn1.gstatic.com/images?q=...
Innovation:newvisionsnotjustnew
technologies
39 Flavia Marzano
@flavia_marzano
http://previews.123rf.com/images/aabbc/aabb...
Innovation:newvisionsnotjustnew
technologies
40 Flavia Marzano
Sharing knowledge J
https://creativecommons.org/licenses/b...
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Innovation: new visions not just new technologies

Keynote speach @ ECIE2015, http://academic-conferences.org/ecie/ecie2015/ecie15-home.htm

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Innovation: new visions not just new technologies

  1. 1. Innovation:newvisionsnotjustnew technologies 1 Flavia Marzano Innovation: new visions not just new technologies 10th European Conference on Innovation and Entrepreneurship - ECIE 2015
  2. 2. Innovation:newvisionsnotjustnew technologies 2 Flavia Marzano Who I am •  Computer scientist •  Member of the permanent national board for Innovation and Italian Digital Agenda •  Teaching Technologies for PAs •  Consultant for innovation …
  3. 3. Innovation:newvisionsnotjustnew technologies 3 Flavia Marzano What do I do •  President of the Association Stati Generali dell'Innovazione •  Teaching Technologies for PAs Sapienza Università di Roma •  Teaching Methods and Techniques for Social Research, Link Campus University •  Member of the Link Campus University Board
  4. 4. Innovation:newvisionsnotjustnew technologies 4 Flavia Marzano … and… IHABICNRWTSF I Hate Acronyms, Because I Can Never Remember What They Stand For https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcR31mgmBqp2jZaFlN8V_kUGo19x5zF88fI1VvVtS_Qd4qT29rZr2g
  5. 5. Innovation:newvisionsnotjustnew technologies 5 Flavia Marzano New technologies involve a behavioral adaptation, a different mindset (forma mentis) http://blog.tagliaerbe.com/wp-content/uploads/2015/06/forma-mentis.jpg
  6. 6. Innovation:newvisionsnotjustnew technologies 6 Flavia Marzano It is not enough to learn a technique, we need a traffic law
  7. 7. Innovation:newvisionsnotjustnew technologies 7 Flavia Marzano Behavioral adaptation, when it is collective, becomes Social Transformation http://www.slideshare.net/PingElizabeth/the-social-transformation-of-hr
  8. 8. Innovation:newvisionsnotjustnew technologies 8 Flavia Marzano We can be overwhelmed by change or try to understand and govern it http://leadnet.org/wp-content/uploads/2014/03/Help-overwhelmed.jpg http://www.59liberty.com/projects/images/Govern_On_scale.jpg
  9. 9. Innovation:newvisionsnotjustnew technologies 9 Flavia Marzano Governing social transformation generated by a technological evolution implies understanding its dynamics http://www.carlopetitti.it/Immagini/titoli/LOGO%20HOME.jpg
  10. 10. Innovation:newvisionsnotjustnew technologies 10 Flavia Marzano To write traffic laws we do not have to be an F1 driver, but we need to understand what is changed compared to the past
  11. 11. Innovation:newvisionsnotjustnew technologies 11 Flavia Marzano Without awareness of new dynamics we risk to govern new processes as a simple quantitative extension of the old ones. https://upload.wikimedia.org/wikipedia/commons/4/4f/Autism_Awareness_Ribbon.png
  12. 12. Innovation:newvisionsnotjustnew technologies 12 Flavia Marzano The service must be redesigned by people having the awareness of new questions and new answers
  13. 13. Innovation:newvisionsnotjustnew technologies 13 Flavia Marzano It is not enough to be an expert on engines It is essential to know situations that may occur on the road
  14. 14. Innovation:newvisionsnotjustnew technologies 14 Flavia Marzano In-no-va-tion Intuition NOvelty VAlue Technology Invention Openness Networking http://innovationcrescendo.files.wordpress.com/2013/05/business-innovation.jpg
  15. 15. Innovation:newvisionsnotjustnew technologies 15 Flavia Marzano Intuition There is no reason why an inventor must understand all the implications of his invention. (Ezra Pound) http://cdn.makeuseof.com/wp-content/uploads/2014/10/Creative-Ideas-Serendipity-840x420.jpg?3b9af7
  16. 16. Innovation:newvisionsnotjustnew technologies 16 Flavia Marzano Novelty > novus > new http://images.chesscomfiles.com/uploads/images_users/tiny_mce/webmaster/phpozINYs.png http://img.freepik.com/foto-gratuito/un-vecchio-libro_2907761.jpg?size=338&ext=jpg ≠ old ≠ used
  17. 17. Innovation:newvisionsnotjustnew technologies 17 Flavia Marzano Value Add value to your company, it’s worth it! http://customerthink.com/wp-content/uploads/ValueImage.jpg
  18. 18. Innovation:newvisionsnotjustnew technologies 18 Flavia Marzano •  do not adapt technologies to the processes, but redefine processes •  change roles (vertically and horizontally) •  change work environments •  listen •  foster mutual trust •  be an early adopter Value http://htgsoft.com/frontend/uploads/business-process.jpg
  19. 19. Innovation:newvisionsnotjustnew technologies 19 Flavia Marzano Technologies Technologies create a new ecosystem and new lifestyles, they are neither good, nor bad, nor neutral, but require competences, strictness, ethics and discipline. http://thumbs.dreamstime.com/z/human-technology-interaction-26330562.jpg
  20. 20. Innovation:newvisionsnotjustnew technologies 20 Flavia Marzano Intuition, Invention, Innovation Minds are like parachutes; they work best when open (A. Einstein) https://musicalmentegenova.files.wordpress.com/2015/03/3_2.jpg http://inspireunderground.com/wp-content/uploads/2015/05/www.eventsstyle.com_521.png
  21. 21. Innovation:newvisionsnotjustnew technologies 21 Flavia Marzano 1485 - Leonardo Da Vinci Intuition 1797 - André-Jacques Garnerin, The first parachute jump game 1912 - Albert Berry, the first parachute jump from a moving airplane Innovation!
  22. 22. Innovation:newvisionsnotjustnew technologies 22 Flavia Marzano http://cdn1.montagna.tv/cms/wp-content/gallery/GALLERIE_MONTAGNAORG/paraleo/4.jpg
  23. 23. Innovation:newvisionsnotjustnew technologies 23 Flavia Marzano Openness… Open Government, Open Data, Open Access, Open Source, Open Standard, Open Innovation (H. Chesbrough) and any other way of sharing and collaborating without the “owner attitude” in order to ensure sustainability replacing the pernicious Not Invented Here syndrome (NIH) with Proudly Found Elsewhere… http://expertintegratedsystemsblog.com/wp-content/uploads/2012/07/Come+in_Were+OPEN-EDITED.jpg Open mind J
  24. 24. Innovation:newvisionsnotjustnew technologies 24 Flavia Marzano Networking Collaborative vs traditional leadership Be more concerned with what you can do for others than what others can do for you. You’ll be surprised at the results (John Wooden) http://udo6t44o72tgey1g.zippykid.netdna-cdn.com/wp-content/uploads/2014/03/collaboration.jpg
  25. 25. Innovation:newvisionsnotjustnew technologies 25 Flavia Marzano New View from different perspectives Involve (bottom up) Share (knowledge, ideas, …) Imagine (no constraints in thinking) Organize (yourself first) Navigate (drive your collaborators) … yet another acronym Jhttp://startupmanagement.org/wp-content/uploads/2015/06/vision-320x240.jpg
  26. 26. Innovation:newvisionsnotjustnew technologies 26 Flavia Marzano Sharing •  What do you loose? •  What will you gain?
  27. 27. Innovation:newvisionsnotjustnew technologies 27 Flavia Marzano Sharing… multiplies!
  28. 28. Innovation:newvisionsnotjustnew technologies 28 Flavia Marzano What we see is mainly based on what we look for (John Lubbock) https://blasfemias.files.wordpress.com/2014/12/finger-moon1.jpg https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcQmjllsq1iMh9e4nilGgzuke6RYglqofjTK-NImVqAP3bzdcJXL
  29. 29. Innovation:newvisionsnotjustnew technologies 29 Flavia Marzano https://media.licdn.com/mpr/mpr/shrinknp_800_800/AAEAAQAAAAAAAAJ0AAAAJDQ3NDBiYzk5LWIyYmItNDI3YS1iNjE2LWExNmNhZjNiODI1Ng.jpg A different part of our brain is activated when we think about what's possible as opposed to what's required. (Seth Godin)
  30. 30. Innovation:newvisionsnotjustnew technologies 30 Flavia Marzano USER The users are considered as mere faceless objects for who the systems are designed Reframing Humans in Information Systems Development (Hannakaisa Isomäki, Samuli Pekkola) http://www.andrehonsberg.com/media/3peeps.png
  31. 31. Innovation:newvisionsnotjustnew technologies 31 Flavia Marzano USER…should be considered: •  Unique •  Sensible •  Engageable •  Reactive http://www.trademob.com/wp-content/uploads/2014/01/User-Acquisition-_Workshop.jpg Customers love a company that loves its employees.
  32. 32. Innovation:newvisionsnotjustnew technologies 32 Flavia Marzano An example? “The term utopia is the easiest way to get rid of what you are not able or daaring or willing to do. A dream looks like a dream until you start to do something. Only then it becomes ad aim, that is something infinitely greater.”
  33. 33. Innovation:newvisionsnotjustnew technologies 33 Flavia Marzano Adriano Olivetti •  “Working should be a great joy but for many people is still pain. Pain for the lack of a job, pain for a useless or aimless job” •  “The factory should not look only at the index of profits. It must distribute wealth, culture, services, democracy”
  34. 34. Innovation:newvisionsnotjustnew technologies 34 Flavia Marzano An enabling condition for this type of innovation is thinking and working "outside the box”
  35. 35. Innovation:newvisionsnotjustnew technologies 35 Flavia Marzano How does the human mind work? http://www.stickyminds.com/sites/default/files/article/2015/flow-chart-algorithm.jpg http://www.dolquest.info/wp-content/uploads/2012/11/image-network-C2.png
  36. 36. Innovation:newvisionsnotjustnew technologies 36 Flavia Marzano Many times experts fail because they're experts in the past version of the world (Vinod Khosla) Best practices? Experts? http://prioritysystem.com/images/fig45.gif
  37. 37. Innovation:newvisionsnotjustnew technologies 37 Flavia Marzano Do not forget… •  We are what the search engines say we are •  90-9-1 Rule, Paul Schneider suggests that it’s more 70-20-10 https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcRWKwNSIuYQCMAWhhSZRctxYVvK9Lt7NmxmZAJstGGCc7TJYl7V
  38. 38. Innovation:newvisionsnotjustnew technologies 38 Flavia Marzano Up to you now… https://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcRkdBAIJTOZrpG13dVGsRJHIQfI6yhwuYnwXR2TRAtTzuvBdqIkWQ
  39. 39. Innovation:newvisionsnotjustnew technologies 39 Flavia Marzano @flavia_marzano http://previews.123rf.com/images/aabbc/aabbc1405/aabbc140500108/28391479-Thank-You-Word-Cloud-printed-on-colorful-paper-different- languages-Stock-Photo.jpg flavia (dot) marzano (@) gmail (dot) com it.linkedin.com/in/flaviamarzano/
  40. 40. Innovation:newvisionsnotjustnew technologies 40 Flavia Marzano Sharing knowledge J https://creativecommons.org/licenses/by-sa/3.0/

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