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Similaire à Engage the connected consumer at your POS @Lobary
Similaire à Engage the connected consumer at your POS @Lobary (20)
Engage the connected consumer at your POS @Lobary
- 1. Engage the Connected Consumer
at your PoSLeverage digital proximity ecosystems
François Lecomte-Vagniez
LOBARY
+33 6 81 49 44 94
flecomte@lobary.com
www. lobary.com
@lobary
September 23th, 2014
© Lobary 2014
- 2. 2
© Lobary 2014. Engage the Connected Consumer at your PoS. Synopsis
“Engage the Connected Consumer at your PoS”
•Consumer are more and more «connected» with smartphones.
•How merchant use digital marketing to :
–Attract consumers from web to store and improve their in-Shop experience ?
–Leverage cross canal digital approach to stimulate purchases ?
–Capitalize on physical shops and human contact to deliver the best service ?
•Seamless “connected consumer” journey to engage at POS
–What are the key drivers beside technics to attract to shops ?
–How contactless techs could help improving consumer experience at POS ?
–What are key attributes for a merchant to drive successful adoption ?
- 3. 3
© Lobary 2014. Engage the Connected Consumer at your PoS. To Connected Consumer : Connected Commerce
•Smartphones are omnipresent
–1 out of 2 consumers equipped –80% Android Device
–Most users can’t leave home without their smartphone
One tool to be Informed + Buy + Share
•Customer journey while shopping is becoming a Must !
–82% use their smartphone in shops
–56% expect localized offers
–55% share their experience with their friends over social networks
(*) All figures sourced are reflecting the French market
- 4. 4
© Lobary 2014. Engage the Connected Consumer at your PoS. Cross-channelValue Proposalto Consumers
Point of Sale
Online Sale
•Large Offering
•Save Time
•Make Deals
Myway…
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© Lobary 2014. Engage the Connected Consumer at your PoS.
•Merchant’s digital strategies should focus on :
1.Driving consumer to shop
2.Improving in-shop digital experience
3.Performing any kind of transactions
4.Developing positive customer retention
5.Existing in social worlds
Seamlessly
Engaging the Connected Consumer at merchant’s POSThe challenge
- 6. 6
© Lobary 2014. Engage the Connected Consumer at your PoS. #1 : Drive the consumer to your shop
OOH campaign
Give Fun
Your Shops, localized
Stores, referenced
Friendly ecosystems, leveraged
- 7. 7
© Lobary 2014. Engage the Connected Consumer at your PoS. #2 : Improve consumer’s experience in-shop
Smart interactions
Instant wins
Interactive information
Connected vendor
Alerts and guidance
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© Lobary 2014. Engage the Connected Consumer at your PoS. #3 : Perform any kind of transactions
Contactless Payment
mPOS transactions
Coupons redeem
+ Store/ Senddemat. receipt
PayPal Beacon
- 9. 9
© Lobary 2014. Engage the Connected Consumer at your PoS. #4 : Develop a Positive Customer Retention
Mobile Wallets
Targeted offers
Privacy Respect
& Protect
Marketing Welcome
Personal Data& KYC
- 10. 10
© Lobary 2014. Engage the Connected Consumer at your PoS. #5 : Exist in Social Worlds
Communities
Social LBS
Store Format
Staging
Tribes
From GLOBAL…
To HYPERLOCAL
News Share
- 11. 11
© Lobary 2014. Engage the Connected Consumer at your PoS. Connected Experiences to be Orchestrated
KYC & CRM
Socialnetworks
Digital
Screens
Cloudservices
m-Wallet
Responsivedesign
Mobile POS
Customerjourney
IoT
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© Lobary 2014. Engage the Connected Consumer at your PoS. Case Study
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© Lobary 2014. Engage the Connected Consumer at your PoS. Building Unique Consumer Experience
•Content, Goodwill and Ability to Executemake the Difference
–Brand ADN & Image
–Story telling
–Human capital
–Seamless experience & constant quality of services
–Customer satisfaction
Look for Waouh effect !
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© Lobary 2014. Engage the Connected Consumer at your PoS. Leverage Techs for Improving Experience
•NFC –Near Field Communication
–Content provisioning (pull mode)
–Secured transactions (card emulation)
–Peer-to-peer device association (shares)
•QR Code
–Content provisioning (pull mode)
–Private transactions / coupons (scan mode)
•Bluetooth Low Energy (BLE)
–Content provisioning (push mode)
–Automatized online transaction (private)
•Native Smartphone’s Features
–Apps : Manage consumer experience
–Camera : Image capture / recognition
–GPS : Localization Based Services
- 15. 15
© Lobary 2014. Engage the Connected Consumer at your PoS. The next move : Wearables
- 16. 16
© Lobary 2014. Engage the Connected Consumer at your PoS.
1.Simplicity
–As easy to use as “one click”
–Convenient
–POS supportive
2.Seamless experience
–Continuous quality experienceonline –mobile –physical
–Familiar at ecosystem level
3.Standards leveraged
–Visuals for tags
–Contactless EMV
–iOS –Android –Windows
4.Different
–Brand Image Aligned
–Outstanding journey
–Valuable and… Funny
5.Secured enough
–Against Fraud and Robbery
–Easy to restore
–Privacy Respective
5 attributes that will drive connected consumer adoptionSome take away to succeed
- 17. Thank you
François Lecomte-Vagniez
LOBARY Consulting
+33.6.81.49.44.94
flecomte@lobary.com
www. lobary.com
@lobary
- 18. 18
© Lobary 2014. Engage the Connected Consumer at your PoS.
•Lobary value proposal
Improving customer’s mobile experience : infos/promotions, in-shop, coupons/payments, gaming, social check-in...
Leveraging digital proximity ecosystems for your business.
•Digital Proximity value delivered smartly
1.Tune your vision
Prospective, market opportunities, use-cases.
2.Set-up your strategy to go
Go-to-Market, business case, turn-key solutions, ROI’s.
3.Run into ecosystems
Quick-wins, local opportunities, partnership work. Leverage digital proximity ecosystems