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Introduction to Strategy

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https://flevy.com/browse/flevypro/introduction-to-strategy-1689

What is strategy? This is a very high level introduction to the concept of "strategy."

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Source: Introduction to Strategy PowerPoint document

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Introduction to Strategy

  1. 1. This is an exclusive document to Flevy Pro community - http://flevy.com/pro Management Consulting Training Introduction to Strategy What objectives and goals are right for us? Are there synergies we should be exploiting? Where should we invest? Where do we want to be in five years time? Why are we losing market share? How can we compete? What is our “core” business? What skills or technologies should we invest in? What values and culture do we need? How can we grow? How should we organise ourselves? Should we acquire? Should we divest? How can we reshape our industry? How can I get consensus in my top team on the way forward? What should we be doing? What are our competitors up to? What skills or competencies do we need? What’s the role of Head Office? How should we manage our SBU’s? What processes need fixing?
  2. 2. 2This document is an exclusive document available to Flevy Pro members - http://flevy.com/pro Strategy is about thriving in a changing world What Is Strategy? “The picture’s pretty bleak, gentlemen... The world’s climates are changing, the mammals are taking over, and we all have a brain about the size of a walnut.” The content on this page has been partially hidden. FlevyPro members can download the full document here: https://flevy.com/browse/flevypro/introduction-to-strategy-1689
  3. 3. 3This document is an exclusive document available to Flevy Pro members - http://flevy.com/pro Many learned people have defined ‘strategy’ in many learned ways Strategy Definitions All of these definitions are right in their different ways. “Making optimal use of limited resources.” “The direction and scope of an organisation over the long term.” “Identifying sources of future competitive advantage.” “The ‘how’ (gameplan), as opposed to the ‘what’ (objective).” “Positioning ourselves differently to competitors.” “The ‘what’ (strategy), as opposed to the ‘how’ (operations).” “The art of war.” “Working out whatever it’s going to take to nail the other guys...” The content on this page has been partially hidden. FlevyPro members can download the full document here: https://flevy.com/browse/flevypro/introduction-to-strategy-1689
  4. 4. 4This document is an exclusive document available to Flevy Pro members - http://flevy.com/pro Clients articulate their strategic questions in many ways Examples of Client Questions What objectives and goals are right for us? Are there synergies we should be exploiting? Where should we invest? Where do we want to be in five years time? Why are we losing market share? How can we compete? What is our “core” business? What skills or technologies should we invest in? What values and culture do we need? How can we grow? How should we organise ourselves? Should we acquire? Should we divest? How can we reshape our industry? How can I get consensus in my top team on the way forward? What should we be doing? What are our competitors up to? What skills or competencies do we need? What’s the role of Head Office? How should we manage our SBU’s? What processes need fixing? The content on this page has been partially hidden. FlevyPro members can download the full document here: https://flevy.com/browse/flevypro/introduction-to-strategy-1689
  5. 5. 5This document is an exclusive document available to Flevy Pro members - http://flevy.com/pro The right strategic decision can create huge economic value Growth Comparison – Apple vs. Microsoft APPLE MICROSOFT Founded 1977 1975 2000 Market Cap $6B $310B 2000 Revenues $8B $23B 2014 Market Cap $670B $380B 2014 Revenues $180B $87B The content on this page has been partially hidden. FlevyPro members can download the full document here: https://flevy.com/browse/flevypro/introduction-to-strategy-1689
  6. 6. 6This document is an exclusive document available to Flevy Pro members - http://flevy.com/pro Flevy (www.flevy.com) is the marketplace for premium documents. These documents can range from Business Frameworks to Financial Models to PowerPoint Templates. Flevy was founded under the principle that companies waste a lot of time and money recreating the same foundational business documents. Our vision is for Flevy to become a comprehensive knowledge base of business documents. All organizations, from startups to large enterprises, can use Flevy— whether it's to jumpstart projects, to find reference or comparison materials, or just to learn. Contact Us Please contact us with any questions you may have about our company. • General Inquiries support@flevy.com • Media/PR press@flevy.com • Billing billing@flevy.com The content on this page has been partially hidden. FlevyPro members can download the full document here: https://flevy.com/browse/flevypro/introduction-to-strategy-1689
  7. 7. 1 Flevy (www.flevy.com) is the marketplace for premium documents. These documents can range from Business Frameworks to Financial Models to PowerPoint Templates. Flevy was founded under the principle that companies waste a lot of time and money recreating the same foundational business documents. Our vision is for Flevy to become a comprehensive knowledge base of business documents. All organizations, from startups to large enterprises, can use Flevy— whether it's to jumpstart projects, to find reference or comparison materials, or just to learn. Contact Us Please contact us with any questions you may have about our company. • General Inquiries support@flevy.com • Media/PR press@flevy.com • Billing billing@flevy.com

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