Alex Turner, Director of Sales Development at Wrike, presents "Aligning Sales and Marketing Teams Through Account-Based Marketing" in Boston #FlipMyFunnel Roadshow.
Master the art of Social Selling to increase sales by fostering relationships...
Alex Turner - #FlipMyFunnel - Aligning Sales and Marketing Teams Through Account-Based Marketing
1. 1| Company All Hands. December 2015 slideWrike
Aligning Sales and
Marketing Teams
through Account-
Based Selling,
Alex Turner, Director of Sales
Development at Wrike
3. 3| Company All Hands. December 2015 slideWrike
How did I get here?
4. 4| Company All Hands. December 2015 slideWrike
What exactly is Account-Based Sales Development?
Time to focus on accounts, not leads
Focus on conversions not leads
Recognize revenue not leads
Strategic air cover, not spray and pray marketing and the dirty t word (telem…….)
5. 5| Company All Hands. December 2015 slideWrike
ABSD at Wrike - How do we tell the story?
6. 6| Company All Hands. December 2015 slideWrike
What’s Next?
Building a best in class Sales Development Org through Sales and Marketing Alignment