1.
Become Hopinoer Spread the awareness, get together and act for a responsible tourism. Hopineo for Villa Marina Lodge – November 2014

2.
Become Hopinoer The 1st step of your E-Distribution Strategy is to manage smartly your bookings in order to :
Not loose unnecessary time on recurring tasks that can be automatized.
Avoid human mistakes and over-bookings showing up real-time availability.
Allow guests to book directly through your website to pay less commission.
Increase your online visibility selling through many OTAs.
Practice basic Revenue Management to push up occupancy and rates.
→Increase your Hotel Revenue $$$
2

3.
Become Hopinoer
3 1. What is a Channel Manager ? 2. What is a PMS ? 3. Which Benefits ? 4. Which Ones to Choose ?

4.
Become Hopinoer
4
A online cloud-based technology solution (software are disappearing)
Allowing to centralize on a unique platform
The daily management of your distribution channels : close and open sales (manually or automatically), change rates and restrictions for your website and OTA (Online Travel Agencies). Rates $ Availability Length of Stay Your Website
Booking.com
Expedia, etc…

5.
Become Hopinoer
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A tool provided by your channel manager allowing travelers to check availability, rates and to book rooms directly on your website.
Very easy to implement, it’s just an HTML code (or plug-in) that you add to your website.
Most of the channel managers include a booking button within their functionalities package.
Some also offer a booking button tool for your Facebook page.

6.
Become Hopinoer 6
A online cloud-based technology solution (software are disappearing)
Allowing to manage efficiently your property : bookings, check-in, check-out, rooms inventories, rates, invoices, statistics etc…
etc…

7.
Become Hopinoer
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•Push up occupancy and rates (Revenue Management) by:
•Playing with rates : adopt a dynamic pricing strategy.
•Playing with length of stay restrictions.
•Sell on more OTA, increasing your online visibility.
•Allowing guests to book directly through the hotel website.
•Adjust inventories on real time automatically: no over-bookings.
•Avoid human mistakes by automatizing recurring tasks.
•Track your performance, get statistics, adjust your actions.
•Centralize and automatize recurring tasks:
•No need to log-in to each extranet one by one.
•Update rates and inventories in one click on all channels.
•No need to copy guests booking info : direct into the PMS.
•Guests can check availability and rates alone: less emails. $

8.
Become Hopinoer 8 There a plenty of different Channel Managers and PMS solutions. You can ask Ben from Hotelminder, he’s an expert and can help you in making the good choice and setting up the whole thing : ben@hotelminder.com
•Between 80$ and 350$ / month.
•Different pricing models: fix set up cost, monthly fix or % fees ?
•Find a channel manager which can be connected to your PMS if you have already one.
•Possibility of connecting all the OTA on which you want to sell ?
•Depending of your property specificities and the level of revenue management you want to practice.

9.
Become Hopinoer 9
PMS
Channel Manager
Cost / month
Comments
1
350$
The best of the best for RM*
2
150$
Ok for basic RM
3
80$
No Yielding (dynamic pricing) *RM: Revenue Management.

10.
Become Hopinoer
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# rooms :9Occ %ADR $RevPar $Monthly $New Profit20%195$ 39$ 10 530$ Optimistic60%140$ 84$ 22 680$ 12 150$ Normal50%140$ 70$ 18 900$ 8 370$ Pessimistic30%140$ 42$ 11 340$ 810$ Current ResultsProjection

11.
Become Hopinoer 11
3. Hotel Website & SEO 4. Revenue Management
2.
Positioning
& Guest Experience 1. Clear Understanding of the Market
•Online Distribution (Booking Button & OTAs)
•Dynamic vs Static Pricing
•Cancelation Policy
•Smart Packages
•Restrictions (MLOS)
•Rooms Category and Inventory
•Guests Reviews (TripAdvisor & OTAs)
OK
OK
OK
→Next Step !

12.
Become Hopinoer 12
Contact :
Florie Thielin
floriethielin@gmail.com
www.hopineo.org
www.thehospitalitytour.com
www.facebook.com/thehospitalitytour
This document was elaborated for the Villa Marina Lodge, Panama, in a serie of works and studies allowing tourism professional to make their activity more sustainable. What is missing? Which improvments could be done? Please, feel to free to share with us your feedback to continue building together a better future for Hopineo, its partners, and more globally for a more responsible tourism. « The recognition of tourism as an economic powerhouse and contributor to all three pillars of sustainable development – economic, environmental and social – underlined the enduring relevance of UNWTO’s mission to promote responsible, sustainable and universally accessible tourism. » World Tourism Organization, 2013