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Breve panorama do turismo em ilhabela

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Breve panorama do turismo em ilhabela

  1. 1. Breve Panorama do Turismo em Ilhabela 1º Workshop de Turismo Sustentável & Marketing de Ilhabela Daniella Marcondes - Maembipe Ecoturismo Consultoria April 2016
  2. 2. Location – Southeast Region Ilhabela Distance from São Paulo 210km Distance from SP International Airport 190km
  3. 3. Location – Northern Coast of São Paulo Ilhabela S. Sebastião Caraguatatuba Ubatuba Tropic of Capricorn
  4. 4. Ilhabela – Tourist Map
  5. 5. Brief Description of Ilhabela Island - 347,515 km² (IBGE, 2010). - 85% of its area preserved by the Ilhabela State Park; - One of the largest reserves of Atlantic Forest of the planet; - 32.197 inhabitants (IBGE 2015); - 42 beaches of different styles; - 17 Traditional Caiçara Communities; - Trails and Waterfalls Fotografia : Fabio Knoll . Canal de Sao Sebastiao. 2007.
  6. 6. Brief description of Ilhabela Economy - According to IBGE the main economic activity of Ilhabela is the services sector which includes the hospitality and tourism industry; - On the other hand the main economic activity at the tradicional caiçara communities is the artisan fishing; Fotografia : Aurélio Rufo.
  7. 7. Brief History of Ilhabela Author: Jean Baptiste Debret, 1827
  8. 8. Brief History of Ilhabela - In the seventeenth century started the sugar-cane cycle in Ilhabela and differently from most of the rest of the country, this period was mainly based on the production of “cachaça” – sugar-cane brandy, and not of sugar; - There were some 30 distilleries, and by the end of the nineteenth century, the town had almost 60 thousand inhabitants. - With the end of the cycle and of the abolition of slavery the exodus was so enormous that in 1940 Ilhabela had little more than 4 thousand inhabitants. Fotografia : Ronald Kraag.
  9. 9. State Park of Ilhabela - Ilhabela State Park was established in 1977 and is one of the last untouched refuges of the Tropical Atlantic Rainforest with a preserved area of almost 275 km². In it are found trees hundreds of year’s old, rich flora and thousands of rare species in diversified fauna. So much richness made it a Natural Patrimony and Reserve of the Biosphere, a title recognized by UNESCO.
  10. 10. Tourism and Ilhabela - With the advent of tourism, in 1960, Ilhabela started growing once again. - Nowadays, with its touristic destiny consolidated, Ilhabela is recognized for holding important sporting events, like the “Rolex Ilhabela Sailing Week”, the largest sailing competition of all of Southern America; and the X-Terra, a world-wide phase of adventure racing. - To complete the it offers the hospitality and charm of its varied hotel network. With its high quality gastronomy, lively and musical night life, tropical climate and paradisiacal restful natural refuges. Fotografia : Aurélio Rufo. Fotografia : Aurélio Rufo.
  11. 11. Tourist Infrastructure - 186 lodging facilities and 6.668 beds - 178 food and drink establishments - 50 receptive tourist
  12. 12. Competitiveness Index Ilhabela 2015
  13. 13. Competitiveness Index Ilhabela 2015
  14. 14. Rolex Ilhabela Sailing Week Fotografia : Ronald Kraag.
  15. 15. Nautical Sports
  16. 16. Cultural and Historical Heritage
  17. 17. Cultural and Historical Heritage
  18. 18. Cultural and Historical Heritage
  19. 19. Cruises
  20. 20. Trails
  21. 21. Scuba Diving and Shipwreck
  22. 22. Waterfall
  23. 23. Sail, Windsurf, Kitesurf and Stand up Paddle
  24. 24. Gastronomy
  25. 25. SWOT – Ilhabela Tourism Oficina FOFA/SWAT Grupo: Expansão Urbana Ambiente Interno Ambiente Externo PontosFracos Ameaças falta de controle nos atrativos naturais expansão do Porto de Ssebastião fluxo desordenado de turistas alteração do Gerco falta de estrutura dos atrativos poluição falta de fiscalização comércio ilegal de animais silvestres e caça inexistência de indicadores pressão imobiliária baixo investimento (público e privado) em ecoturismo derramamento de petróleo e resíduos químicos inexistência de legislação de incentivo a parceria público- privada lei de concessão em áreas naturais falta de planejamento para execução dos projetos de ecoturismo falta de cumprimento das leis falta regulamentação das atividades comerciais em áreas especiais PontosFortes COMTUR Oportunidades CRUZEIROS DE NAVIOS possibilidade de lei de concessão em áreas naturais existência de estudos (Plano de Manejo, PGT, Plano de Contingência, Capacidade de Carga) aprovação do Plano de Manejo Peib Recursos orçamentários ICMS Verde (existência de UC no município) diversidade de atrativos turísticos naturais tombamento de recursos histórico, natural e cultural relevantes mão de obra local qualificada p ecoturismo aumento da busca por destinos sustentáveis aplicação da TPA (ecoturismo/fluxo turístico) criação do Parque Natural Municipal Marinho único arquipélago município marinho com 83% de MA preservada plano de cultura em discussão birdwatching
  26. 26. Information and Communication Technologies for the promotion of local enterprises from the Traditional Caiçaras Communities of Ilhabela (SP) Daniella Marcondes and Cynthia Corrêa - Aims to analyse how the traditional communication channels and the Information and Communication Technologies (ICTs) can contribute for the promotion of the community-based tourism in the Traditional Caiçaras Communities from Bonete and Castelhanos beaches; - The results highlight the increasing of tourism caiçaras enterprises in both communities however, regarding to the use of the ICTs for the marketing and promotion, Bonete Community stands out by the fact it has access to the Internet and it shows that this is fundamental for contacting tourists and to use Facebook, WhatsApp and e- mail, empowering the community.
  27. 27. BONETE 6 meios de hospedagem 7 restaurantes 2 quiosques 1 empreendimento voltado ao transporte de turistas 1 empreendimento voltado à produção e venda do artesanato 1 Empreendimento promove passeios turísticos Food and Drink Enterprises CASTELHANOS 3 meios de hospedagem 5 restaurantes 1 quiosque _______ 1 empreendimento voltado à produção e venda do artesanato 3 peixarias
  28. 28. Bonete Ilhabela (SP) 10 2 3 1 1 13 10 1 WhatsApp Instagram Site Próprio Skype You Tube Facebook Email Trip Advisor 0 2 4 6 8 10 12 14 Divulgação Comunicação
  29. 29. Castelhanos Ilhabela (SP) 4 2 3 0 0 3 WhatsApp Facebook Email Telefone Público Rádio VHF Nenhum 0 1 2 3 4 5 6 Comunicação Divulgação
  30. 30. Weekend Sightseen Baía de Castelhanos Bonete Fome Jabaquara Poço Eustaquio Água Branca Trail
  31. 31. Daniella Marcondes Maembipe Ecoturismo Consultoria d.marcdes@gmail.com

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