Breve panorama do turismo em Ilhabela, Brasil, por Daniella Marcondes. April 2016

1. Breve Panorama do Turismo
em Ilhabela
1º Workshop de
Turismo Sustentável & Marketing de Ilhabela
Daniella Marcondes - Maembipe Ecoturismo Consultoria
April 2016

2. Location – Southeast Region
Ilhabela
Distance from São Paulo 210km
Distance from SP International Airport 190km

3. Location – Northern Coast of São Paulo
Ilhabela
S. Sebastião
Caraguatatuba
Ubatuba
Tropic of
Capricorn

4. Ilhabela – Tourist Map

5. Brief Description of Ilhabela Island
- 347,515 km² (IBGE, 2010).
- 85% of its area preserved by the Ilhabela State Park;
- One of the largest reserves of Atlantic Forest of the planet;
- 32.197 inhabitants (IBGE 2015);
- 42 beaches of different styles;
- 17 Traditional Caiçara Communities;
- Trails and Waterfalls
Fotografia : Fabio Knoll . Canal de Sao Sebastiao. 2007.

6. Brief description of Ilhabela Economy
- According to IBGE the main economic activity of Ilhabela is
the services sector which includes the hospitality and tourism
industry;
- On the other hand the main economic activity at the
tradicional caiçara communities is the artisan fishing;
Fotografia : Aurélio Rufo.

7. Brief History of Ilhabela
Author: Jean Baptiste Debret, 1827

8. Brief History of Ilhabela
- In the seventeenth century started the sugar-cane cycle in
Ilhabela and differently from most of the rest of the country, this
period was mainly based on the production of “cachaça” –
sugar-cane brandy, and not of sugar;
- There were some 30 distilleries, and by the end of the
nineteenth century, the town had almost 60 thousand
inhabitants.
- With the end of the cycle and of the abolition of slavery the
exodus was so enormous that in 1940 Ilhabela had little more
than 4 thousand inhabitants.
Fotografia : Ronald Kraag.

9. State Park of Ilhabela
- Ilhabela State Park was established in 1977 and is one of the last untouched refuges of the Tropical Atlantic
Rainforest with a preserved area of almost 275 km². In it are found trees hundreds of year’s old, rich flora and
thousands of rare species in diversified fauna. So much richness made it a Natural Patrimony and Reserve of the
Biosphere, a title recognized by UNESCO.

10. Tourism and Ilhabela
- With the advent of tourism, in 1960, Ilhabela started growing
once again.
- Nowadays, with its touristic destiny consolidated, Ilhabela is
recognized for holding important sporting events, like the
“Rolex Ilhabela Sailing Week”, the largest sailing competition of
all of Southern America; and the X-Terra, a world-wide phase of
adventure racing.
- To complete the it offers the hospitality and charm of its varied
hotel network. With its high quality gastronomy, lively and
musical night life, tropical climate and paradisiacal restful natural
refuges.
Fotografia : Aurélio Rufo.
Fotografia : Aurélio Rufo.

11. Tourist Infrastructure
- 186 lodging facilities and 6.668 beds
- 178 food and drink establishments
- 50 receptive tourist

12. Competitiveness Index
Ilhabela 2015

13. Competitiveness Index
Ilhabela 2015

14. Rolex Ilhabela Sailing Week
Fotografia : Ronald Kraag.

15. Nautical Sports

16. Cultural and Historical Heritage

17. Cultural and Historical Heritage

18. Cultural and Historical Heritage

19. Cruises

20. Trails

21. Scuba Diving and Shipwreck

22. Waterfall

23. Sail, Windsurf, Kitesurf and Stand up Paddle

24. Gastronomy

25. SWOT – Ilhabela Tourism
Oficina FOFA/SWAT
Grupo: Expansão Urbana
Ambiente Interno Ambiente Externo
PontosFracos
Ameaças
falta de controle nos atrativos naturais expansão do Porto de Ssebastião
fluxo desordenado de turistas alteração do Gerco
falta de estrutura dos atrativos poluição
falta de fiscalização comércio ilegal de animais silvestres e caça
inexistência de indicadores pressão imobiliária
baixo investimento (público e privado) em ecoturismo derramamento de petróleo e resíduos químicos
inexistência de legislação de incentivo a parceria público-
privada
lei de concessão em áreas naturais
falta de planejamento para execução dos projetos de
ecoturismo
falta de cumprimento das leis
falta regulamentação das atividades comerciais em áreas
especiais
PontosFortes
COMTUR
Oportunidades
CRUZEIROS DE NAVIOS
possibilidade de lei de concessão em áreas naturais
existência de estudos (Plano de Manejo, PGT, Plano de
Contingência, Capacidade de Carga)
aprovação do Plano de Manejo Peib
Recursos orçamentários ICMS Verde (existência de UC no município)
diversidade de atrativos turísticos naturais
tombamento de recursos histórico, natural e cultural
relevantes
mão de obra local qualificada p ecoturismo aumento da busca por destinos sustentáveis
aplicação da TPA (ecoturismo/fluxo turístico)
criação do Parque Natural Municipal Marinho
único arquipélago município marinho com 83% de MA
preservada
plano de cultura em discussão
birdwatching

26. Information and Communication Technologies for the
promotion of local enterprises from the Traditional
Caiçaras Communities of Ilhabela (SP)
Daniella Marcondes and Cynthia Corrêa
- Aims to analyse how the traditional communication channels and the Information and Communication
Technologies (ICTs) can contribute for the promotion of the community-based tourism in the Traditional
Caiçaras Communities from Bonete and Castelhanos beaches;
- The results highlight the increasing of tourism caiçaras enterprises in both communities however, regarding to
the use of the ICTs for the marketing and promotion, Bonete Community stands out by the fact it has access to
the Internet and it shows that this is fundamental for contacting tourists and to use Facebook, WhatsApp and e-
mail, empowering the community.

27. BONETE
6 meios de hospedagem
7 restaurantes
2 quiosques
1 empreendimento voltado ao
transporte de turistas
1 empreendimento voltado à
produção e venda do
artesanato
1 Empreendimento promove
passeios turísticos
Food and Drink Enterprises
CASTELHANOS
3 meios de hospedagem
5 restaurantes
1 quiosque
_______
1 empreendimento voltado à
produção e venda do artesanato
3 peixarias

28. Bonete Ilhabela (SP)
10
2
3
1
1
13
10
1
WhatsApp
Instagram
Site Próprio
Skype
You Tube
Facebook
Email
Trip Advisor
0 2 4 6 8 10 12 14
Divulgação
Comunicação

29. Castelhanos Ilhabela (SP)
4
2
3
0
0
3
WhatsApp
Facebook
Email
Telefone Público
Rádio VHF
Nenhum
0 1 2 3 4 5 6
Comunicação
Divulgação

30. Weekend Sightseen
Baía de Castelhanos
Bonete
Fome
Jabaquara
Poço
Eustaquio
Água Branca
Trail

32. Daniella Marcondes
Maembipe Ecoturismo Consultoria
d.marcdes@gmail.com