Ce diaporama a bien été signalé.
Le téléchargement de votre SlideShare est en cours. ×

Global Issues and Solutions for a Sustainable Tourism - Part 1 - by Florie Thielin

Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Chargement dans…3
×

Consultez-les par la suite

1 sur 112 Publicité

Global Issues and Solutions for a Sustainable Tourism - Part 1 - by Florie Thielin

Télécharger pour lire hors ligne

Part 1 of the course developed by Florie Thielin for master's level students of Sup de Co La Rochelle : "Global Issues and Solution for a Sustainable Tourism"
----
See Part 2 : https://fr.slideshare.net/floriethielin/global-issues-and-solutions-for-a-sustainable-tourism-part-2-by-florie-thielin-85861437
----
Tourism impacts destinations in many ways : socially, environmentally, culturally, and economically. This course examines some well established controversies in tourism and some newly emerging controversial aspects associated with tourism as an activity and a business. For example, controversies involving clashes between visitors and host communities, the rights and wrongs of voluntourism, the impacts of Airbnb, the legitimacy of dark tourism, animals welfare in leisure activities... A particular attention will be given to ethical issues, responsible tourism and potential solutions / alternatives for a more sustainable development of the tourism industry.

Part 1 of the course developed by Florie Thielin for master's level students of Sup de Co La Rochelle : "Global Issues and Solution for a Sustainable Tourism"
----
See Part 2 : https://fr.slideshare.net/floriethielin/global-issues-and-solutions-for-a-sustainable-tourism-part-2-by-florie-thielin-85861437
----
Tourism impacts destinations in many ways : socially, environmentally, culturally, and economically. This course examines some well established controversies in tourism and some newly emerging controversial aspects associated with tourism as an activity and a business. For example, controversies involving clashes between visitors and host communities, the rights and wrongs of voluntourism, the impacts of Airbnb, the legitimacy of dark tourism, animals welfare in leisure activities... A particular attention will be given to ethical issues, responsible tourism and potential solutions / alternatives for a more sustainable development of the tourism industry.

Publicité
Publicité

Plus De Contenu Connexe

Diaporamas pour vous (20)

Similaire à Global Issues and Solutions for a Sustainable Tourism - Part 1 - by Florie Thielin (20)

Publicité

Plus par Florie Thielin (20)

Plus récents (20)

Publicité

Global Issues and Solutions for a Sustainable Tourism - Part 1 - by Florie Thielin

  1. 1. GLOBAL ISSUES & SOLUTIONS FOR A SUSTAINABLE TOURISM By Florie Thielin, Master's level course – 2017 PART 1
  2. 2. FREE TO SHARE  This presentation was produced with the intention of being openly utilized by the public and other professors in order to help the progress of the tourism sector towards more sustainability. It may be broadcast and used freely. If you find it particularly useful, feel free to send out a quick message to the author, Florie Thielin, you will make her day ! Email : floriethielin@gmail.com
  3. 3. Introduction Sustainable Tourism ? Tourism ?
  4. 4. Introduction “Sustainable tourism is tourism that : takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities.”
  5. 5. Introduction Sustainable tourism is NOT a niche market !
  6. 6. Introduction Sustainable tourism is the way tourism must develop in the next years to continue existing for many more years.
  7. 7. Introduction #Impacts #Certifications #Solutions #Destinations #Companies #Communication TOURISM
  8. 8. Introduction 24h of courses divided into two parts :  12-13th Oct. 2017  11-12th Dec. 2017 in partnership with
  9. 9. Introduction Tell me about yourself ! → Google Sheet Where are you from ?
  10. 10. Summary Part 1 A. Global Threats & Opportunities 1. Towards a Sustainable Development 2. Negative Impacts of Tourism 3. Positive Impacts of Tourism 4. Hot Topics 5. Raising-awareness B. Companies Management 1. Opportunities & Benefits 2. Certifications & Awards C. Case Studies
  11. 11. A. Global Threats & Opportunities
  12. 12. Evaluation Prior to the class : Watch :  Movie “Tomorrow”  Documentary HopTour of France Read :  “Can tourism alleviate global poverty?” by Susanne Becken  “Sustainable tourism’ is not working – here’s how we can change that” by Freya Higgins-Desbiolles  “What Do UN Sustainable Development Goals Mean for Tourism?” by Steve Noakes  « Tourismophobie, le grand bal des hypocrites » by Laurent Queige  Take the test
  13. 13. 1. Towards a Sustainable Development YESTERDAY…
  14. 14. 1. Towards a Sustainable Development Travel has existed since the beginning of time. People were first traveling for :  Food and clothing  Trade  Religious conviction  War  Colonization  Migration
  15. 15. 1. Towards a Sustainable Development In the Roman era, aristocrats and high government officials began to travel for pleasure (seaside resorts at Pompeii for example). But it was a privilege of the elite.
  16. 16. 1. Towards a Sustainable Development Mass tourism as we know it today began in England during the industrial revolution with the rise of the middle class and inexpensive transportation (early 19th century period).
  17. 17. 1. Towards a Sustainable Development First annual leave in France in 1936. With its generalization tourism became more accessible to all.
  18. 18. 1. Towards a Sustainable Development International tourism grew with the arrival of the jet aircrafts in the 1950s. Tourism became a major new industry. World governments started to concern about it as it provided new employment opportunities and a means of earning foreign exchange.
  19. 19. 1. Towards a Sustainable Development
  20. 20. 1. Towards a Sustainable Development
  21. 21. 1. Towards a Sustainable Development
  22. 22. 1. Towards a Sustainable Development
  23. 23. 1. Towards a Sustainable Development
  24. 24. 1. Towards a Sustainable Development Watch this documentary (in french) about issues with tourism - June 2017
  25. 25. 1. Towards a Sustainable Development ?
  26. 26. 1. Towards a Sustainable Development
  27. 27. 1. Towards a Sustainable Development → Watch videos of the Tourism 2023 project and list particularly what makes travel more or less attractive to people. Four scenarios : 1. Boom and Burst 2. Divided Disquiet 3. Price and Privilege 4. Carbon Clampdown
  28. 28. 1. Towards a Sustainable Development “Attractive” or “less attractive” : Whether the sensitivity of consumers to the environmental impacts of their travel and the attractiveness of overseas destinations make outbound travel popular and desirable, or comparatively less attractive and less appealing. “Enabled” or “inhibited” : Whether the economy, politics, technology and energy costs combine to facilitate or constrain overseas travel. → Read the full report
  29. 29. 1. Towards a Sustainable Development Booming UK economy and impressive advances in transport technologies have fuelled a growth in travel worldwide. People travel more frequently, further and at faster speeds than ever before and there are many new reasons to go abroad. But precarious trade-offs have been needed in order to meet the UK’s emission targets, and many destinations are suffering from serious overcrowding. People are now asking: how long can this growth be maintained?
  30. 30. 1. Towards a Sustainable Development Travelling overseas is an unattractive proposition. A toxic combination of devastating climate change impacts, violent wars over scarce resources and social unrest has created an unstable and fearful world. Security is tight and travel is cumbersome, time-consuming and inefficient. Visitors are highly selective in where and when they travel, cramming into a small number of destinations where tight restrictions and overcrowding compound the problems. Many people have begun to think that holidaying abroad just makes the problems worse.
  31. 31. 1. Towards a Sustainable Development A dramatically high oil price has made travel punitively expensive. Cost is the primary concern for holidaymakers as everyone asks: how far can I get for my money? Although a small, elite market continues to fly regularly, the vast majority of people simply cannot afford the experience. There have been mass redundancies across the travel industry and the affordability of overland routes has led to radical restructuring.
  32. 32. 1. Towards a Sustainable Development Tradable carbon quotas have been introduced for all UK households as part of the government’s bold plans to tackle climate change. The public has clamoured for tough action as environmental impacts are increasingly felt. Holidaymakers are highly sensitive to the impacts of their travel and seek ethical experiences that are within their carbon budget. Holidaying in Britain is back in fashion and has soared in popularity.
  33. 33. 1. Towards a Sustainable Development To get to the future you want, it’s important to know what it looks like and what you’re aiming for : to have a vision.
  34. 34. 1. Towards a Sustainable Development Tourism Companies Sustainable Future By understanding what a sustainable tourism industry could look like, the industry can develop appropriate strategies to ensure a profitable, successful future.
  35. 35. 1. Towards a Sustainable Development → Watch the video « The Age of Sustainable Development – by Jeffrey Sachs » Which are the four main different aspects of sustainability described in the video ?
  36. 36. 1. Towards a Sustainable Development With a Prosper Economy With Social Inclusion Environmentally Sustainable Well Governed For the well-being of our children, we need a world :
  37. 37. 1. Towards a Sustainable Development To go further, some movies to watch :
  38. 38. 1. Towards a Sustainable Development Tourism grew 4x quicker than population during the last 20 years. Date source : the World Bank World Population (billion of people) International Tourism (billion of arrivals) 1995 5,71 0,525 2015 7,355 1,2 Growth +29% +129%
  39. 39. In 2015, the United Nations (UN) General Assembly adopted the bold and ambitious 2030 Agenda for Sustainable Development. 1. Towards a Sustainable Development
  40. 40. 1. Towards a Sustainable Development To help achieve the SDGs, UN placed an emphasis on Goals 8,12 and 14, concerning the tourism industry.
  41. 41. Sustainable + Tourism = ? Which are the different positive & negative impacts of tourism ?  Economically  Socially & Culturally  Environmentally Let’s debate about it ! → Google Sheet 1. Towards a Sustainable Development
  42. 42. Sustainable + Tourism = ? For Against
  43. 43. 2. Negative Impacts -  Instable jobs & dependence  Neocolonialism  Traditional values & local heritage  Strain on resources  Soil erosion & pollution  Biodiversity & animals welfare  Carbon footprint Economical Social / Cultural Environmental
  44. 44. 2.1 Instable jobs & dependence  Unfair labor practices : people are sometimes exploited with low wages for long hours.  Seasonable jobs : during low season a lot of people loose their job or suffer income reductions.  Different hours : working when friends and family are in weekends, holidays, late at night etc…  Economical dependence : to international markets and crisis.  Less diversification : with the difference in currency between countries, it may seem very easy to make money out of tourism and local people might not be interested anymore in other economical activities as agriculture. Watch out to keep a balance and a diversified economy!
  45. 45. 2.2 Neocolonialism  Sentiment of invasion : city centers are becoming “museums”, access to beaches privatized, etc…  Increase of prices : Local good and real estate become too expensive for local people. Shared-economy companies (like Airbnb) are accelerating the phenomena : flats owners prefer to rent to tourists than to local as it is more lucrative.  Lack of products : lots of souvenirs shops, fashion shops, few supermarkets and everyday products.  Leakage : in some countries the cash injection from tourists doesn’t turn much into development as tourism investors are often foreign and the profits are then expatriated.  Privacy issues : tourists are taking pictures of local people, like if they were in a zoo, using drones without the permission, entering private areas, etc…  Ex : Venice, Barcelona, Majorca, Traboules in Lyon, Village in Ecuador.
  46. 46. 2.3 Traditional values & local heritage  Globalization : is accentuated by tourism. Local people culture and traditions are eroded as they watch American movies, want to dress up the same, eat international food, etc…  Party atmosphere : drugs, alcohol, prostitution (++ on beaches), different values are shown by tourists, which can be a chock for traditional and religious values of the local people.  Increase in crime rate (thefts, assaults) : as tourists become easy targets.  Ex : Playa Venao in Panama  Souvenirs : tourists can erode local heritage by buying souvenirs which are in fact original pieces of archeology, local heritage, etc…
  47. 47. 2.4 Strain on resources Source : Global Sustainable Tourism Dashboard  Scarce resources : such as electricity, water and food, can be quite rare in some areas and tourism is putting an additional pression on them.  Ex : with water at Atacama desert in Chile, in Barichara in Colombia, in ski resort in the mountains
  48. 48. 2.5 Soil erosion & pollution  Trashes : more trashes and sometimes no system put to manage them well, so many plastic bottles etc… With the arrival of cruise ships in some developing countries, the issue is really big.  Car pollution : due to the increase of traffic, more cars. more litters, more car traffic.  Buildings : hotels resorts built on natural sites are sometimes participating strongly in unbalancing natural ecosystems by eroding the coast, destroying mangroves, cutting forests.
  49. 49. 2.6 Biodiversity & animals welfare  Natural habitats of animals : sometimes destroyed to build hotels or eroding by tourism activities (like scuba diving).  Souvenirs and food : tourists want to take back home souvenirs made from ivory, turtoise, corals, etc… or try local dishes like marine turtle, shark fins, etc… They are then directly contributing to making these species even more endangered.  Animal welfare : tourism activities with animals can be the cause of animals abuses and negligence, also sometimes putting their species in danger.  Ex : Playa Venao in Panama with mangrove, “Save the turtles” in Central America, Tigers and elephants in Thailand, birds in cages.
  50. 50. 2.7 Carbon Footprint  Mobility : traveling around, and particularly by taking international flights, is largely contributing to CO2 emissions and global warning.
  51. 51. 3. Positive Impacts +  Infrastructure development  Increase employment  More tolerance  Traditional values & local heritage  Biodiversity Conservation  Raising-awareness Economical Social / Cultural Environmental
  52. 52. 3.1 Infrastructure development With the increase of people visiting the destination : more airports, roads, transport systems, hospitals are built. It’s a virtuous circle because more infrastructure means also more development for the whole local economy. See the Global Sustainable Tourism Dashboard.
  53. 53. 3.2 Increase of employment  Directly : tour guides, hotel & restaurants employees…  Indirectly thanks to a local supply chains : agriculture, local handcraft, retails…  Remote places : which were suffering from rural exodus because of the lack of job can get a second life thanks to tourism and it’s value chain. Ex: Villages in Japan  Economy diversification : the more diverse the economy is, the more resilient it becomes.
  54. 54. 3.3 More tolerance When traveling people go out of their comfort zone, discover other ways of living, make friends abroad, understand better and respect different cultures. When they are back home, they usually become more tolerant and respectful with others.  Ex : Israel / Palestine
  55. 55. 3.4 Traditional values & local heritage  Sens of pride : Communities see that people are coming to visit their distinct characteristics and unique culture. They feel proud about it. Ex : Quechuas in Peru.  Preservation of traditions : Visitors are curious to discover the local traditions, then it’s an incentive for local communities to pass on the traditions and to keep them alive. Ex : Mapuche culture in Chile.  Local heritage conservation : tourism provides financial and incentive to conserve and restore cultural heritage sites (old buildings, archeologic sites, etc…). Ex : project of destroying the old town of Lyon to build an highway, UNESCO sites.
  56. 56. 3.6 Biodiversity conservation Natural conservation : tourism provides financial and incentive to protect natural sites, their ecosystem and biodiversity. Ex : UNESCO, Botswana, Futaleufu in Chile (river protection against a water dam thanks to rafting).  See the Global Sustainable Tourism dashboard
  57. 57. 3.7 Raising-awareness When people are on a vacation (and through ecotourism specially), they’re more opened to receive “environmental-friendly” messages. It’s an opportunity to raise-awareness. “We love what we know”. Ex : when you see for real the rainforest frog you might become more sensitive when seeing the rainforest alliance label on products at your supermarket.
  58. 58. The UNWTO mandated you as a consultant to analyze the issues and possible solutions to the main current challenges faced by the tourism industry. → Google Sheet 4. Hot Topics
  59. 59. 4.1 Hot Topics – Animals Welfare  How to ensure that tourism activities do not participate in any sort of animals abuses ? Video : Coup de gueule: Tourisme & Bien-être animal
  60. 60. 4.2 Hot Topics – Voluntourism  How to struggle against the downward slides of voluntourism ? Video : Voluntourism: When You Take More Than You Leave Behind
  61. 61. 4.3 Hot Topics – Climate Change  How to cope with the important carbon footprint of the tourism industry (mainly due to international flights) ? Video : La compensation carbone
  62. 62. 4.4 Hot Topics – Massive Tourism  How to avoid destinations to become overcrowded and suffer the consequences of mass tourism ? Video : Croissance touristique: Toujours plus mais pour aller où?
  63. 63. 4.5 Hot Topics – Uberization  How to deal with the Airbnb phenomena ? Read : Pour ou contre Airbnb ?
  64. 64. 4. Hot Topics Why are people still doing things even though we know that it causes negative impacts ?
  65. 65. 4. Hot Topics That’s why we need :  Regulations  Sustainable goods at same price  Raising-awareness Why are people still doing things even though we know that it causes negative impacts ?  Short-term vision : money $$$
  66. 66. 4. Hot Topics - Solutions Governments must implement policies & integrated planning. Consumers should be educated. Local communities must have a right to participate in tourism decision-making. Non- governmental organisations to report on the abuses of tourism. Workers must have their rights respected & given decent conditions. The tourism industry needs to submit to local tax regimes and regulations. Source : The Conversation
  67. 67. 5. Raising-awareness of travelers
  68. 68.  A consumer-oriented campaign aimed at raising awareness.  Tips to learn to become a more responsible traveller. 5. Raising-awareness of travelers
  69. 69.  The French ATD association launched as well a consumer- oriented campaign in 2017. 5. Raising-awareness of travelers
  70. 70. 5. Raising-awareness of travelers Examples of tips for travelers :  Tips by Responsible Travel  La Charte Ethique du Voyageur - ATR  Guide du Touriste Responsable - Babel Voyages  Code of conduct by Community-based TUSOCO  Invite travelers to take concrete actions.  Be specific, link it directly to your local challenges, explain why : The Islandic Pledge and videos by Iceland Academy  Be creative and fun : Follow the frog by Rainforest Alliance, Safety instructions by Air New Zealand
  71. 71. «Svp, pour nous aider à sauver la planète, ne pas consommer trop d’eau.» «L’eau est une ressource précieuse, s’il vous plaît aidez- nous à la préserver en prenant des douches courtes.» «L’eau de l’hôtel est potable, elle provient d’une source naturelle et se chauffe au bois. En prenant des douches courtes, vous pouvez nous aider à préserver ces resources précieuses : l’eau et le bois.» 5. Raising-awareness of travelers
  72. 72. 5. Raising-awareness of travelers Choose one type of destination :  Natural Marine Reserve  National Park  UNESCO old town  Indigenous village  … other ? You’re the new DMO manager ! Pick up 3 topics on which you would like to raise specially the awareness of your visitors during their trip in you destination. Any ideas of creative ways to communicate them ?
  73. 73. Planet Destination Company
  74. 74. B. Companies Management
  75. 75. 1. Opportunities and Benefits  Which companies ?  Accommodations providers  Outbound/inbound travel agencies  Activities providers  Cruising  Restaurants  Transports…
  76. 76. 1. Opportunities and Benefits + Environmental+ Social + Comfort EcolodgeCommunity-based Luxury & Boutique hotel Youth hostel Ecocamping Hospitality Industry Rural tourism Mountain hut Treehouse Palace B&B Hotel Resort Guesthouse Homestay Lodge
  77. 77. Sustainable tourism : Which can be the benefits for tourism companies ? Choose one interview from the list and write down the reasons why they decided to act on a more sustainable way. → Google Sheet 1. Opportunities and Benefits
  78. 78. Let’s have a look together, which main reasons did you find out ? Video : Interview with Arbol de Fuego Eco-Hotel 1. Opportunities and Benefits For which reasons ?
  79. 79. 1. Opportunities and Benefits Respect legislation / No other choice
  80. 80. 1. Opportunities and Benefits Respect legislation / No other choice Reduce costs
  81. 81. 1. Opportunities and Benefits Respect legislation / No other choice Reduce costs Offer a better experience to visitors
  82. 82. 1. Opportunities and Benefits Respect legislation / No other choice Reduce costs Offer a better experience to visitors Make the employees proud of their company
  83. 83. 1. Opportunities and Benefits Respect legislation / No other choice Reduce costs Offer a better experience to visitors Make the employees proud of their company Differentiate the company and inspire trust
  84. 84. 1. Opportunities and Benefits Respect legislation / No other choice Reduce costs Offer a better experience to visitors Make the employees proud of their company Differentiate the company and inspire trust Make tourism sustainable in the destination
  85. 85. 1. Opportunities and Benefits Respect legislation / No other choice Reduce costs Offer a better experience to visitors Make the employees proud of their company Differentiate the company and inspire trust Make tourism sustainable in the destination Be part of the change
  86. 86. 1. Opportunities and Benefits Negative Neutral Positive Super positive Global impact of the tourism company
  87. 87. 1. Opportunities and Benefits Respect legislation Reduce costs Offer a better experience to visitors Make the employees proud of their company Differentiate the company and inspire trust Make tourism sustainable in the destination Be part of the change Negative Neutral Positive Super positive Global impact of the tourism company depending of the goals sought
  88. 88. 1. Opportunities and Benefits If for the many reasons we just saw a company decided to become more « sustainable » which are the criteria it can follow ?
  89. 89. 2. Certifications B. For Local Communities C. For Cultural Heritage D. For the Environment A. Effective Sustainable Management + Benefits - Negative Impacts The GSTC developed a set of international criteria for hotels, tour operators and destinations.
  90. 90. 90 A. Effective Sustainable Management 1 • Sustainability Management System 2 • Legal compliance 3 • Reporting and communication 4 • Staff engagement 5 • Customer experience 6 • Accurate promotion 7 • Buildings & infrastructures 8 • Land water & property rights 9 • Information and interpretation 10 • Destination engagement 2. Certifications
  91. 91. 91 B. Local Communities 1 • Community support 2 • Local employment 3 • Local purchasing 4 • Local entrepreneurs 5 • Exploitation and harassment 6 • Equal opportunity 7 • Decent work 8 • Community service 9 • Local livelihoods 2. Certifications
  92. 92. 92 C. Cultural Heritage 1 • Cultural interactions 2 • Protecting cultural heritage 3 • Presenting culture and heritage 4 • Artefacts 2. Certifications
  93. 93. 93 D. Environment 1 • Conserving Resources: • Environmentally preferable purchasing • Efficient purchasing (minimize waste) • Energy conservation • Water conservation 2 • Reducing Pollution: • Greenhouse gas emissions • Transport • Wastewater • Solid waste • Harmful substances • Minimize pollution 3 • Conserving Biodiversity, Ecosystems and Landscapes: • Biodiversity conservation • Invasive species • Visits to natural sites • Wildlife interactions • Animal welfare • Wildlife harvesting and trade 2. Certifications
  94. 94. Which kind of good practices can hotels implement to complete these criteria and become more sustainable ? Write down a few examples of the good practices implemented by your hotel and to which criteria of the GSTC they correspond. → Google Sheet 2. Certifications
  95. 95. 2. Certifications : Pros • List of criteria, indicators, to use as a ‘roadmap’ and that reminds and ‘obliges’ the company to actually meet challenges to which they have previously committed : from words into actions.Framework • Solutions to cope with the criteria which are not fulfilled. For example by helping in developing a set of minimum conditions for suppliers to meet in order to improve the value chain of the service.Tools • Third-party verification is important to the transparency of a company’s operations and the credibility in the eyes of prospective guests, to inspire trust. Certifications can be opportunities to differentiate and communicate (more trust, more quality). Some certifications are well known by tour-operators. Marketing
  96. 96. 2. Certifications : Cons • Sometimes too blurry and general, not enough specific for the singular particularities, difficult to address. Can be too bureaucratic, too much paperwork and complicated to fulfill, can get very labor intensive. Framework • Not all the certifications provide concrete tools.Tools • The cost of the certification can be very high, specially for small companies. The communication around it must be activated by yourself, travelers don’t know the certifications, there are too many of them and none is really well-knows for the final consumers. Marketing
  97. 97. 2. Certifications  Most popular and global Industry Destinations “A Guide Through the Label Jungle 2016” List of certifications accredited / recognized by the GSTC.
  98. 98. 2. Certifications  By type of business :  By type of destination :
  99. 99. 2. Certifications  Some countries have their own national certification programs.
  100. 100. 2. Certifications
  101. 101. 2. Awards  30-60 min to fill in the questions  Diff. badge levels : Bronze / Silver / Gold / Platinum  Program integrity :  Transparency : answers will show up publicly  Travelers feedback  Audits
  102. 102. 2. Awards  Different « sustainable/responsible » tourism awards exist.
  103. 103. 2. Certifications & Awards Congratulations, you were just hired as the new General Manager of your Hotel ! Your first mission is to choose a certification and an award to apply to. Which ones will you choose ?
  104. 104. 2. Certifications & Awards Choose one certification and/or award to fill in the Google Sheet. Use these new comparison charts to make the smartest choice for your boat hotel !
  105. 105. D. Case Studies
  106. 106. 1. Instructions Your company was recently awarded and you’re presenting its case during a conference about sustainable tourism at IBTM Barcelona :  Your company : What are its story, vision and good practices ?  Issues : Which are the main tourism challenges faced by its destination ?  Perspective : And what next in the future ?
  107. 107. 1. Instructions  Make teams of 2 students.  Choose a tourism companies which was awarded in the past.  Look for information online and contact at least one pertinent contact in the destination to ask him/her about the main tourism issues faced in the country/region/city.  End up with creative ideas of new and pertinent good practices that the company could implement (present them as if there were indeed the company plans for the future).  Present your case study to the class (15 min) on Monday 11th Dec.  The best presentations might be showcased on an article published on one of those medias : Voyageons-Autrement / TV5MONDE / Sustainability- Leaders / Travindy / Hopineo
  108. 108. 2. Webography – websites  In English :  Travindy : media  Sustainabilty Leaders : media  UNWTO : United Nations World Tourism Organization  See the list of international organizations on Hopineo.  In French :  Voyageons-Autrement : portail d’information  ATD – Acteurs du Tourisme Durable : association française professionnelle  ID Tourisme : blog du consultant Guillaume Cromer  Hopineo : plateforme collaborative  English & French : The Conversation
  109. 109. 2. Webography – social media  Look for specific hashtags on Twitter like :  #SustainableTourism  #IY2017 & #TravelEnjoyRespect (using Hootsuite, tweetdeck)  Ask questions on specific Facebook groups like :  Irreponsible Tourism  Global Ecotourism Network  Connect with pertinent tourism professionals on LinkedIn to ask them questions.
  110. 110. 3. Criteria of assessment  Topic well addressed and illustrated (with examples, pictures, patterns).  Transparency & pertinence of data sources and investigation method.  Quality of the oral presentation.  Appealing Power Point, well structured.
  111. 111. « GLOBAL ISSUES & SOLUTIONS FOR A SUSTAINABLE TOURISM » By Florie Thielin, Master's level course – 2017 CONTINUE : PART 2
  112. 112. FREE TO SHARE  This presentation was produced with the intention of being openly utilized by the public and other professors in order to help the progress of the tourism sector towards more sustainability. It may be broadcast and used freely. If you find it particularly useful, feel free to send out a quick message to the author, Florie Thielin, you will make her day ! Email : floriethielin@gmail.com

×