1
[VIDEOBL GGING]The Power of #Storytelling
through #Video Blogging
Presented by Florie Thielin - January 2016
[VIDE BLOGG...
2
[VIDEOBL GGING]Introduction [VIDEOBL GGING]
Florie ?
#Hospitality
#French
#Marketing
#Russia #Germany #Tahiti
# NewZeala...
3
[VIDEOBL GGING]Introduction [VIDEOBL GGING]
Florie ?
www.Hopineo.org/HopTour-LatinAmerica
#Hospitality
#French
#Marketin...
4
[VIDEOBL GGING]Introduction [VIDEOBL GGING]
Hopineo ?
Watch : https://youtu.be/msUgm7-jqMU
A worldwide community of trav...
5
[VIDEOBL GGING]
[Why?]
[How to shoot?]
[How to edit?]
VIDEO BLOGGING & STORYTELLING
WHY ? HOW ?
[How to publish?]
6
[VIDEOBL GGING]Why Shoot Edit Publish [VIDEOBL GGING]
#Marketing ?
7
[VIDEOBL GGING]Why Shoot Edit Publish [VIDEOBL GGING]
#Marketing ?
8
[VIDEOBL GGING]
What makes your destination attractive ?
Its people, communities, food, nature : sources of your story i...
9
[VIDEOBL GGING]Why Shoot Edit Publish [VIDEOBL GGING]
#StoryTelling ?
As an example, watch this video on YouTube : Hopin...
10
[VIDEOBL GGING]Why Shoot Edit Publish [VIDEOBL GGING]
#Sustainable ?
Sustainable
Entertainm
ent
Special
Place
Better
Se...
11
[VIDEOBL GGING]
All about you you you
Music video
Long, boring
Why Shoot Edit Publish [VIDEOBL GGING]
Learn further : w...
12
[VIDEOBL GGING]Why Shoot Edit Publish [VIDEOBL GGING]
Tips from www.frapadoc.com
#Equipment
A nice camera with sound ou...
13
[VIDEOBL GGING]Why Shoot Edit Publish [VIDEOBL GGING]
Tips from www.frapadoc.com
#Think
• Think about the editing of th...
14
[VIDEOBL GGING]Why Shoot Edit Publish [VIDEOBL GGING]
Tips from www.frapadoc.com
#Interview + #Illustrations
• Don’t mo...
15
[VIDEOBL GGING]Why Shoot Edit Publish [VIDEOBL GGING]
Tips from www.frapadoc.com
#Positioning
• Choice of the place :
d...
16
[VIDEOBL GGING]Why Shoot Edit Publish [VIDEOBL GGING]
Tips from www.frapadoc.com
#Frame
Wide body Italian American
Medi...
17
[VIDEOBL GGING]Why Shoot Edit Publish [VIDEOBL GGING]
Tips from www.frapadoc.com
#Frame
Lavalier microphone on the open...
18
[VIDEOBL GGING]Why Shoot Edit Publish [VIDEOBL GGING]
#Interview #Questions
• Be sure you’ve got the right interlocutor...
19
[VIDEOBL GGING]Why Shoot Edit Publish [VIDEOBL GGING]
#Softwares
• Free and easy to use : Windows Media Maker or iMovie...
20
[VIDEOBL GGING]Why Shoot Edit Publish [VIDEOBL GGING]
#StepByStep
6. Process &
export the video
5. Add effects
4. Impor...
21
[VIDEOBL GGING]Why Shoot Edit Publish [VIDEOBL GGING]
#Functionalities
YouTube is full of tutorials, for example for Ad...
22
[VIDEOBL GGING]Why Shoot Edit Publish [VIDEOBL GGING]
#Music
• Only use royalty free music !
Download some music for ex...
23
[VIDEOBL GGING]Why Shoot Edit Publish [VIDEOBL GGING]
#Title #Description
• Choose a pertinent and powerful title + des...
24
[VIDEOBL GGING]Why Shoot Edit Publish [VIDEOBL GGING]
#Title #Description
• Choose a pertinent and powerful title + des...
25
[VIDEOBL GGING]Why Shoot Edit Publish [VIDEOBL GGING]
#Title #Description
• Choose a pertinent and powerful title + des...
26
[VIDEOBL GGING]Why Shoot Edit Publish [VIDEOBL GGING]
#YouTube
1. Create a channel
2. Create a playlists
3. Create a sh...
27
[VIDEOBL GGING][VIDEOBL GGING]
#Subtitles
•Create a channel on YouTube and
upload your video.
•Connect it to Amara.org
...
28
[VIDEOBL GGING]Why Shoot Edit Publish [VIDEOBL GGING]
#Insert #Websites
• Use YouTube « embed » code to insert
your vid...
29
[VIDEOBL GGING]Why Shoot Edit Publish [VIDEOBL GGING]
#Facebook
• Upload also the video with its « srt » subtiles
files...
30
[VIDEOBL GGING]
Now, it is your turn ! Have fun making videos 
florie@hopineo.org
LinkedIn : Florie Thielin
Facebook :...
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The power of storytelling through video blogging

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"The story that you don’t tell doesn’t count” Pedro Medina - Yo Creo en Colombia.
I’m not a videographer. A year and half ago, before to start this HopTour through Latin America with Hopineo, I did not know anything about video editing. But as I was lazy to write blog articles, and I noticed that people were also lazy to read them, I started to make short videos to share the good practices and stories of tourism stakeholders I met during the trip. I learned thanks to good tips of friends, from our partner FrapaDoc Productions, and with tutorials on YouTube. I gathered some good practices gaining experience in this field: how to shoot the video, to edit it, and to share it. I will be happy to share with people attending this class module some very concrete and practical tips, so they can learn to do the same, and hopefully can benefit from my experience to learn quicker, and have fun making video blogging as well!
Read the article : http://www.ecotourism.org/news/ecotourism-master-class-series-storytelling-through-video-blogging-florie-thielin

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The power of storytelling through video blogging

  1. 1. 1 [VIDEOBL GGING]The Power of #Storytelling through #Video Blogging Presented by Florie Thielin - January 2016 [VIDE BLOGGING]
  2. 2. 2 [VIDEOBL GGING]Introduction [VIDEOBL GGING] Florie ? #Hospitality #French #Marketing #Russia #Germany #Tahiti # NewZealand #Barcelona
  3. 3. 3 [VIDEOBL GGING]Introduction [VIDEOBL GGING] Florie ? www.Hopineo.org/HopTour-LatinAmerica #Hospitality #French #Marketing #Hopineo #LatinAmerica #VideoBlogging #ResponsibleTourism #Russia #Germany #Tahiti # NewZealand #Barcelona
  4. 4. 4 [VIDEOBL GGING]Introduction [VIDEOBL GGING] Hopineo ? Watch : https://youtu.be/msUgm7-jqMU A worldwide community of travelers dedicated to a better tourism = a collaborative platform for responsible tourism #Travel #SwapSkills #Solutions
  5. 5. 5 [VIDEOBL GGING] [Why?] [How to shoot?] [How to edit?] VIDEO BLOGGING & STORYTELLING WHY ? HOW ? [How to publish?]
  6. 6. 6 [VIDEOBL GGING]Why Shoot Edit Publish [VIDEOBL GGING] #Marketing ?
  7. 7. 7 [VIDEOBL GGING]Why Shoot Edit Publish [VIDEOBL GGING] #Marketing ?
  8. 8. 8 [VIDEOBL GGING] What makes your destination attractive ? Its people, communities, food, nature : sources of your story ideas. Turn those ideas into engaging experiences ! Why Shoot Edit Publish [VIDEOBL GGING] Learn further : www.trainingaid.org/news/travel-storytelling-how-can-stories-help-destination-marketing #StoryTelling ? Memorable Travel = Stories Get inspired : GLP Films www.glpfilms.com LUX* Resorts & Hotels Channel : https://youtu.be/cGkj4EoLBec HopTour Latin America : http://j.mp/HopTourLATAM
  9. 9. 9 [VIDEOBL GGING]Why Shoot Edit Publish [VIDEOBL GGING] #StoryTelling ? As an example, watch this video on YouTube : Hopineo presents Andean Lodge - Ausangate, Peru https://youtu.be/Gx47H_f3l6Y
  10. 10. 10 [VIDEOBL GGING]Why Shoot Edit Publish [VIDEOBL GGING] #Sustainable ? Sustainable Entertainm ent Special Place Better Service Trust Learn more: © Copyright 2015 Leeds Beckett University www.responsibletourismcommunication.com X
  11. 11. 11 [VIDEOBL GGING] All about you you you Music video Long, boring Why Shoot Edit Publish [VIDEOBL GGING] Learn further : www.overlander.tv/online-video-marketing-tourism #Video Blogging ? Video Blogging ≠ Video Ad  Feature stories of others Engaging messages Short videos : Facebook <1min – YouTube <4min
  12. 12. 12 [VIDEOBL GGING]Why Shoot Edit Publish [VIDEOBL GGING] Tips from www.frapadoc.com #Equipment A nice camera with sound output A lavalier microphone A tripod
  13. 13. 13 [VIDEOBL GGING]Why Shoot Edit Publish [VIDEOBL GGING] Tips from www.frapadoc.com #Think • Think about the editing of the video from the beginning : interview + illustrations “How will be used my shots during the editing of the video ? How will it serve my story ? Which ideas is it illustrating ?”
  14. 14. 14 [VIDEOBL GGING]Why Shoot Edit Publish [VIDEOBL GGING] Tips from www.frapadoc.com #Interview + #Illustrations • Don’t move the tripod once the interview started. If the person shows you something, make close-up shots after the interview. INTERVIEW + ILLUSTRATIONS
  15. 15. 15 [VIDEOBL GGING]Why Shoot Edit Publish [VIDEOBL GGING] Tips from www.frapadoc.com #Positioning • Choice of the place : depth of field, ¾ light exposition, ¾ frame, diagonal eyes direction, microphone. Direction of the eyes Journalist Interviewed person
  16. 16. 16 [VIDEOBL GGING]Why Shoot Edit Publish [VIDEOBL GGING] Tips from www.frapadoc.com #Frame Wide body Italian American Medium Tight Very tight The different shots’ values (in orange the recommanded ones):
  17. 17. 17 [VIDEOBL GGING]Why Shoot Edit Publish [VIDEOBL GGING] Tips from www.frapadoc.com #Frame Lavalier microphone on the open side Air Air open side Blurred background closed side • Check the focus : that the clearness is correctly made on the interviewed person and not on the background ! • In my case, I shoot videos with a frame rate of 25p (setting of your camera).
  18. 18. 18 [VIDEOBL GGING]Why Shoot Edit Publish [VIDEOBL GGING] #Interview #Questions • Be sure you’ve got the right interlocutor • Write down name + job title • Explain how it will go, reassure • Always do a warm-up but keep it spontaneous • Ask relevant “opened” questions • Start wide and ask to specify if needed “What did you mean by that?” • Try to make it short…think about the edition after !
  19. 19. 19 [VIDEOBL GGING]Why Shoot Edit Publish [VIDEOBL GGING] #Softwares • Free and easy to use : Windows Media Maker or iMovie (mac). • Complete solutions : Adobe Premiere Pro, Sony Vegas, Final Cut (mac).
  20. 20. 20 [VIDEOBL GGING]Why Shoot Edit Publish [VIDEOBL GGING] #StepByStep 6. Process & export the video 5. Add effects 4. Import, cut and place illustrations 3. Cut the interview & modify titles 2. Import interview (reduce audio noise) 1. Create a template file (intro + ccl)
  21. 21. 21 [VIDEOBL GGING]Why Shoot Edit Publish [VIDEOBL GGING] #Functionalities YouTube is full of tutorials, for example for Adobe Premiere pro : https://youtu.be/aMeHRRWNGgA Here are the basic functionalities that I usually use : • Edit, cut and combine videos : https://youtu.be/xWcv_J-BVss • Adjust Brightness and Contrast : https://youtu.be/3gK5KiMR1Fs • Add titles : https://youtu.be/G0r2Vl60hgY • Improve sound, reduce noise : using Audition https://youtu.be/wgvu4BCpS4s • Remove camera shake : using Warp Stabilizer effect https://youtu.be/rsR0FVkUJrI • Add transition effects : for video (ctrl+D) https://youtu.be/Z2gc04zzH0A for audio (ctrl+shift+D) https://youtu.be/4f_lZT65Fe8 • Zoom in and out : using motion effect https://youtu.be/vqD-LsKk9OE • Fade in and out : using opacity effect https://youtu.be/-Ykv5Zujgbo • Export video : https://youtu.be/Om3Hlbzw7gc
  22. 22. 22 [VIDEOBL GGING]Why Shoot Edit Publish [VIDEOBL GGING] #Music • Only use royalty free music ! Download some music for example on: www.youtube.com/audiolibrary/music http://incompetech.com
  23. 23. 23 [VIDEOBL GGING]Why Shoot Edit Publish [VIDEOBL GGING] #Title #Description • Choose a pertinent and powerful title + description : to make it attractive to people and SEO (6 words is ideal) Start with the benefits Where to go for trekking with community immersion in the peruvian Andes Cordillera ?
  24. 24. 24 [VIDEOBL GGING]Why Shoot Edit Publish [VIDEOBL GGING] #Title #Description • Choose a pertinent and powerful title + description : to make it attractive to people and SEO (6 words is ideal) Start with the benefits Where to go for trekking with community immersion in the peruvian Andes Cordillera ? Edit down to keywords Trekking + Community + Andes + Peru
  25. 25. 25 [VIDEOBL GGING]Why Shoot Edit Publish [VIDEOBL GGING] #Title #Description • Choose a pertinent and powerful title + description : to make it attractive to people and SEO (6 words is ideal) Start with the benefits Where to go for trekking with community immersion in the peruvian Andes Cordillera ? Edit down to keywords Trekking + Community + Andes + Peru Add powerful words Trekking with Quechua communities in the magical Andes of Peru
  26. 26. 26 [VIDEOBL GGING]Why Shoot Edit Publish [VIDEOBL GGING] #YouTube 1. Create a channel 2. Create a playlists 3. Create a short link (https://bitly.com) 4. Upload your video 5. Add description + pertinent keywords + annotation with link towards your website Example : HopTour Latin America’s playlist http://j.mp/HopTourLATAM
  27. 27. 27 [VIDEOBL GGING][VIDEOBL GGING] #Subtitles •Create a channel on YouTube and upload your video. •Connect it to Amara.org to add subtitles. •Download the srt subtitles files to be able to upload them wherever you need then. Why Shoot Edit Publish
  28. 28. 28 [VIDEOBL GGING]Why Shoot Edit Publish [VIDEOBL GGING] #Insert #Websites • Use YouTube « embed » code to insert your video in pertinent pages of your website. • Share this embed code also to insert the video within articles published by others websites and blogs. • More « views » and « likes » you get on a single video, better will be your positioning in search results : share a maximum and don’t dupplicate content.
  29. 29. 29 [VIDEOBL GGING]Why Shoot Edit Publish [VIDEOBL GGING] #Facebook • Upload also the video with its « srt » subtiles files directly on your FaceBook page. • Create a playlist and feature one video.
  30. 30. 30 [VIDEOBL GGING] Now, it is your turn ! Have fun making videos  florie@hopineo.org LinkedIn : Florie Thielin Facebook : HopTour Latin America & Hopineo www.hopineo.org Thank You ! Questions ?

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