"The story that you don’t tell doesn’t count” Pedro Medina - Yo Creo en Colombia. I’m not a videographer. A year and half ago, before to start this HopTour through Latin America with Hopineo, I did not know anything about video editing. But as I was lazy to write blog articles, and I noticed that people were also lazy to read them, I started to make short videos to share the good practices and stories of tourism stakeholders I met during the trip. I learned thanks to good tips of friends, from our partner FrapaDoc Productions, and with tutorials on YouTube. I gathered some good practices gaining experience in this field: how to shoot the video, to edit it, and to share it. I will be happy to share with people attending this class module some very concrete and practical tips, so they can learn to do the same, and hopefully can benefit from my experience to learn quicker, and have fun making video blogging as well! Read the article : http://www.ecotourism.org/news/ecotourism-master-class-series-storytelling-through-video-blogging-florie-thielin

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[VIDEOBL GGING]The Power of #Storytelling
through #Video Blogging
Presented by Florie Thielin - January 2016
[VIDE BLOGGING]

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[VIDEOBL GGING]Introduction [VIDEOBL GGING]
Florie ?
#Hospitality
#French
#Marketing
#Russia #Germany #Tahiti
# NewZealand #Barcelona

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[VIDEOBL GGING]Introduction [VIDEOBL GGING]
Florie ?
www.Hopineo.org/HopTour-LatinAmerica
#Hospitality
#French
#Marketing #Hopineo
#LatinAmerica
#VideoBlogging
#ResponsibleTourism
#Russia #Germany #Tahiti
# NewZealand #Barcelona

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[VIDEOBL GGING]Introduction [VIDEOBL GGING]
Hopineo ?
Watch : https://youtu.be/msUgm7-jqMU
A worldwide community of travelers dedicated to a better tourism
= a collaborative platform for responsible tourism
#Travel
#SwapSkills
#Solutions

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[VIDEOBL GGING]
[Why?]
[How to shoot?]
[How to edit?]
VIDEO BLOGGING & STORYTELLING
WHY ? HOW ?
[How to publish?]

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[VIDEOBL GGING]Why Shoot Edit Publish [VIDEOBL GGING]
#Marketing ?

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[VIDEOBL GGING]Why Shoot Edit Publish [VIDEOBL GGING]
#Marketing ?

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What makes your destination attractive ?
Its people, communities, food, nature : sources of your story ideas.
Turn those ideas into engaging experiences !
Why Shoot Edit Publish [VIDEOBL GGING]
Learn further : www.trainingaid.org/news/travel-storytelling-how-can-stories-help-destination-marketing
#StoryTelling ?
Memorable Travel = Stories
Get inspired :
GLP Films www.glpfilms.com
LUX* Resorts & Hotels Channel : https://youtu.be/cGkj4EoLBec
HopTour Latin America : http://j.mp/HopTourLATAM

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#StoryTelling ?
As an example, watch this video on YouTube : Hopineo presents Andean Lodge - Ausangate, Peru
https://youtu.be/Gx47H_f3l6Y

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#Sustainable ?
Sustainable
Entertainm
ent
Special
Place
Better
Service
Trust
Learn more: © Copyright 2015 Leeds Beckett University www.responsibletourismcommunication.com
X

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All about you you you
Music video
Long, boring
Why Shoot Edit Publish [VIDEOBL GGING]
Learn further : www.overlander.tv/online-video-marketing-tourism
#Video Blogging ?
Video Blogging ≠ Video Ad

Feature stories of others
Engaging messages
Short videos : Facebook <1min – YouTube <4min

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Tips from www.frapadoc.com
#Equipment
A nice camera with sound output A lavalier microphone A tripod

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[VIDEOBL GGING]Why Shoot Edit Publish [VIDEOBL GGING]
Tips from www.frapadoc.com
#Think
• Think about the editing of the video from the beginning : interview + illustrations
“How will be used my shots during the editing
of the video ?
How will it serve my story ?
Which ideas is it illustrating ?”

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Tips from www.frapadoc.com
#Interview + #Illustrations
• Don’t move the tripod once the interview started. If the person shows you something, make close-up shots after the interview.
INTERVIEW
+
ILLUSTRATIONS

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Tips from www.frapadoc.com
#Positioning
• Choice of the place :
depth of field, ¾ light exposition, ¾ frame, diagonal eyes direction, microphone.
Direction of the eyes
Journalist
Interviewed person

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Tips from www.frapadoc.com
#Frame
Wide body Italian American
Medium Tight Very tight
The different shots’ values (in orange the recommanded ones):

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Tips from www.frapadoc.com
#Frame
Lavalier microphone on the open side
Air
Air
open side
Blurred background
closed side
• Check the focus : that the clearness is correctly made on the interviewed person and not on the background !
• In my case, I shoot videos with a frame rate of 25p (setting of your camera).

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#Interview #Questions
• Be sure you’ve got the right interlocutor
• Write down name + job title
• Explain how it will go, reassure
• Always do a warm-up but keep it spontaneous
• Ask relevant “opened” questions
• Start wide and ask to specify if needed “What did you mean by
that?”
• Try to make it short…think about the edition after !

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#Softwares
• Free and easy to use : Windows Media Maker or iMovie (mac).
• Complete solutions : Adobe Premiere Pro, Sony Vegas, Final Cut (mac).

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#StepByStep
6. Process &
export the video
5. Add effects
4. Import, cut
and place
illustrations
3. Cut the
interview &
modify titles
2. Import
interview
(reduce audio
noise)
1. Create a
template file
(intro + ccl)

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#Functionalities
YouTube is full of tutorials, for example for Adobe Premiere pro : https://youtu.be/aMeHRRWNGgA
Here are the basic functionalities that I usually use :
• Edit, cut and combine videos : https://youtu.be/xWcv_J-BVss
• Adjust Brightness and Contrast : https://youtu.be/3gK5KiMR1Fs
• Add titles : https://youtu.be/G0r2Vl60hgY
• Improve sound, reduce noise : using Audition https://youtu.be/wgvu4BCpS4s
• Remove camera shake : using Warp Stabilizer effect https://youtu.be/rsR0FVkUJrI
• Add transition effects : for video (ctrl+D) https://youtu.be/Z2gc04zzH0A for audio (ctrl+shift+D) https://youtu.be/4f_lZT65Fe8
• Zoom in and out : using motion effect https://youtu.be/vqD-LsKk9OE
• Fade in and out : using opacity effect https://youtu.be/-Ykv5Zujgbo
• Export video : https://youtu.be/Om3Hlbzw7gc

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#Music
• Only use royalty free music !
Download some music for example on:
www.youtube.com/audiolibrary/music
http://incompetech.com

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#Title #Description
• Choose a pertinent and powerful title + description : to make it attractive to people and SEO (6 words is ideal)
Start with the benefits
Where to go for trekking with community immersion in the peruvian
Andes Cordillera ?

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#Title #Description
• Choose a pertinent and powerful title + description : to make it attractive to people and SEO (6 words is ideal)
Start with the benefits
Where to go for trekking with
community immersion in the
peruvian Andes Cordillera ?
Edit down to keywords
Trekking
+ Community
+ Andes
+ Peru

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[VIDEOBL GGING]Why Shoot Edit Publish [VIDEOBL GGING]
#Title #Description
• Choose a pertinent and powerful title + description : to make it attractive to people and SEO (6 words is ideal)
Start with the benefits
Where to go for
trekking with
community immersion
in the peruvian Andes
Cordillera ?
Edit down to keywords
Trekking
+ Community
+ Andes
+ Peru
Add powerful words
Trekking with Quechua
communities in the
magical Andes of Peru

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#YouTube
1. Create a channel
2. Create a playlists
3. Create a short link (https://bitly.com)
4. Upload your video
5. Add description + pertinent keywords
+ annotation with link towards your
website
Example :
HopTour Latin America’s playlist
http://j.mp/HopTourLATAM

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#Subtitles
•Create a channel on YouTube and
upload your video.
•Connect it to Amara.org
to add subtitles.
•Download the srt subtitles files
to be able to upload them
wherever you need then.
Why Shoot Edit Publish

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#Insert #Websites
• Use YouTube « embed » code to insert
your video in pertinent pages of your
website.
• Share this embed code also to insert the
video within articles published by others
websites and blogs.
• More « views » and « likes » you get on a
single video, better will be your
positioning in search results : share a
maximum and don’t dupplicate content.

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#Facebook
• Upload also the video with its « srt » subtiles
files directly on your FaceBook page.
• Create a playlist and feature one video.

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Now, it is your turn ! Have fun making videos 
florie@hopineo.org
LinkedIn : Florie Thielin
Facebook : HopTour Latin America & Hopineo
www.hopineo.org
Thank You !
Questions ?