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A case study on

Effective Communication should
be developed through Trust

BUSINESS
COMMUNICATION

1
Effective Communication

Business Communication
Major types of Business Communication
1.
2.
3.
4.
5.

Written communication
Face to face communication
Tele-communication
Online communication
Advertisement

2
Effective Communication

Effective Communication
Five P's of Effective Communication
1.
2.
3.
4.
5.

Purpose
Preparation
Planning
Practice
Performance

3
Effective Communication

Transparency, credibility and sticking to the commitments is
very important while communicating. Effective Communication
is driven through loyalty and trust of the people.

Purpose of this case
•
•
•
•
•
•
•

Importance of communication in business
Understanding unethical practices in business
Transparency, Credibility & accountability are a
major concern for managers
Trust is must in an employee driven company
Commitment is a worth of company’s values
Effective management is won through loyalty

4
Effective Communication

Case Overview
5
Effective Communication

Characters in Case
Mr. Jobaer Chowdhury
B.Sc. in CSE, BRAC University
Designation: Project Trainee
Internship: 6 months

Mr. Arif Rahman

Business Head

Domain Lead

Project Manager

Designation: Project Manager
Experience: 9 years
Team Lead

Mr. Kabir Mohammad
Designation: Domain Lead
Experience: 13 years

Trainee, Engineers

6
Effective Communication

Case Overview
Work Profile:
• Simulating and mending circuits
• Development & validation
Strengths
Mr. Jobaer Chowdhury

• Very good at performing task
• Committed to all deadlines

Achievements
1. He was given the in charge of entire procurement team & reviewing
electronic items
2. He found flaws in inventory system .optimized it using software and
reduced the whole project life cycle time by 23%
3. His inventory model was accepted & implemented by other teams
4. His manager rewarded him for his innovation

7
Effective Communication

Case Overview
Mr. Jobaer Chowdhury

“Jobaer was very talented and technically
expert. Once you provide him with the
objective, he does that before the stipulated
time with perfection. There is no need of any
mentor or supervisor to guide him. He knew
his work, deadlines and how to make it done”

• Jobaer got more priority over other
trainees
• He interacted with client overseas
• He was in the lime light for a while
Opinion
• Some senior team members were not
happy
• His dynamism & progress were taken Mr. Mashiur Rahman
Designation: Senior Engineer
as a threat to prestige & position of
Experience: 3 years
other team members

8
Effective Communication

Case Overview
Ms. Sadia, Project Manager

Mr. Jobaer Chowdhury

Sadia: “Hi! Am I speaking to Mr. Jobaer
Jobaer: “Yes, Jobaer Speaking”
Sadia: “We have an urgent opening for project trainee. Your CV has been
shortlisted. You would be hired after undergoing 2 rounds of technical PI.Kindly
let me know if you are interested. But the condition apply only when you are not
being hired by the current team or any other team”
Jobaer: “Thanks Sadia. I would talk to my manager regarding the same and
revert back in case they are not hiring me”.

9
Effective Communication

Case Overview
Mr. Jobaer Chowdhury

Mr. Arif Rahman

• So he had a talk with his current manager, Mr. Arif who asked
his manager Mr. Kabir Mohammad about the vacancy
• Within 2 days he got a reply that Mr. Arif & his manager are
very satisfied with his performance
• Mr. Arif informed him that Jobaer’s training period will be
extended to 3 months & will take him as a permanent
employee
• They were ready to hire him at any cost
• They said that there will be an interview as a formality and
either of them will be there

10
Effective Communication

Statements by Mr. Arif

Mr. Jobaer

Mr. Arif

“ No need to worry. You can decline your
proposal from Sadia & also from other teams if
coming to you. Interview is just a formality. You
are in. Now don’t think about your interviews
much & concentrate on your projects. We have
lot of expectation from you. One of our team
members will be in the panel to take care.

11
Effective Communication

Jobaer in Interview

Mr. Jobaer Chowdhury

•
•
•
•
•

Jobaer rejected Miss Sadia’s offer
Jobaer waited for the day to come…
During the interview, none of his managers were present
Jobaer was fired in the interview
He was asked out of context questions which were not related to his
work. Neither he had worked nor did it match with the profile of the
work he was about to be assigned.
• Jobaer managed the out of box questions as he was resolving partly the
technical disputes of other team

12
“Jobaer,we cannot hire you because you couldn’t

perform well in the interview

Mr. Arif
“Why Mr. Arif, I performed well till date. I am having a

very good track record for last 5 months & feedbacks
were very good as given by you only. I kept to all my
deadlines. You people awarded me. Because of you only I
denied Sadia’s offer. You only assured me that the
interview was just a formality & I need to concentrate on
my work.

Mr. Arif

Mr. Jobaer

Our Company’s policy says that while recruitment it is
the interviewer who decides the final selection. The
panel of your interviewer is not ready to hire you. They
have an opinion that the task to which you were going to
be assigned is different from your current profile & does
not meet their expectation. So you can apply for your
resignation latest by next 5 days so that it gets updated
to the database before your tenure of training ends by
default

13
Effective Communication

Case Overview
Mr. Jobaer Chowdhury

Ms. Sadia,Project Manager

Jobaer: “Hi Sadia, Jobaer speaking. Earlier you called me regarding a

opening in your team. Is it still there”
Sadia: “Jobaer there is no vacancy in our team expected probably till next

6 months”
Jobaer: “Thanks Sadia.”

14
Effective Communication

Jobaer’s Perception

Mr. Jobaer

HR
Cannot help

• Jobaer did not ask for the feedback after interview as he
was assured that it’s not going to impact anyway.
• He knew that as per company’s policy “Interns are hired
temporarily for projects & thus have no assurance about
confirmation of their job after completion of the project
even if they had performed well.
• He also didn’t have any documentary proof as
everything was intended to him orally.
• He could have talked to HR’s, But in his company he
knew that HR will only say that if the line managers are
not ready then no one can do anything as the entire
decision is based on managers.
• Jobaer was helpless.
• Finally he resigned

15
Effective Communication

Teaching Notes
16
Effective Communication

Prior action to overcome
the situation
• When the feedback was delayed, Jobaer should have thought
about the other odd situations.
• He should have been very alert for his interview
• He should have talked to HR regarding other vacancies.
• He should have intelligently managed to use the written
documents like mail about the assurance given by the
manager , so that his claims to HR would have been strong
• He should have talked to his manager’s manager about the
issue
• He should have given a trial, to freely convey the same to his
domain HR

17
Effective Communication

Major Communication Barrier
•
•
•
•

Lack of transparency in communication
Lack of fulfillment of commitment by the manager
Lack of trust
Perception: Jobaer believed that HR cannot solve his problem
in any way
• Lack of privileges to junior level employees to discuss &
resolve their personal issues.

18
Effective Communication

Conflicting statements
“ No need to worry. You
can decline your proposal
from Sadia & also from
other teams if coming to
you. Interview is just a
formality. You are in. Now
don’t think about your
interviews much &
concentrate on your
projects. We have lot of
expectation from you ”

“ Our Company’s policy
says that while
recruitment it’s the
interviewer who decides
the final selection. The
panel of your interviewers
is not ready to hire you.
They have an opinion that
the task to which you were
going to be assigned is
different from your current
profile & does not meet
their expectation ”

19
Effective Communication

Mistakes committed by the
Management
• Project manager should have kept control on his
emotions and waited till the results of the interview
came out
• He shouldn’t have assured Jobaer, rather should have
told him to prepare well without giving any guarantee
before hand
• Project manager should have justified Jobaer stating him
the actual reasons for not selecting him & should have
cleared all his doubts
• Jobaer should have been given with adequate time to
make necessary arrangement before he applies for
resignation

20
Effective Communication

Role of HR & its policy
• Open door policy should be implemented
• HR department should train their managers
about maintaining
transparency, accountability & credibility
within employees
• Feedback should be collected from
employees when they are leaving job about
the reason for leaving
• HR Dept. should train managers about
communication barriers and improve their
communication skills.

21
Effective Communication

Conclusion
• Maintaining effective communication, transparency &
sticking to commitment plays an important role
• Doubts of the bottom line employees should be
clarified
• Employee should have faith in organization
• Organizational structure should be simplified so that
the employees can sort out the problems with HR easily

22
Effective Communication

23

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Business Communcation

  • 1. A case study on Effective Communication should be developed through Trust BUSINESS COMMUNICATION 1
  • 2. Effective Communication Business Communication Major types of Business Communication 1. 2. 3. 4. 5. Written communication Face to face communication Tele-communication Online communication Advertisement 2
  • 3. Effective Communication Effective Communication Five P's of Effective Communication 1. 2. 3. 4. 5. Purpose Preparation Planning Practice Performance 3
  • 4. Effective Communication Transparency, credibility and sticking to the commitments is very important while communicating. Effective Communication is driven through loyalty and trust of the people. Purpose of this case • • • • • • • Importance of communication in business Understanding unethical practices in business Transparency, Credibility & accountability are a major concern for managers Trust is must in an employee driven company Commitment is a worth of company’s values Effective management is won through loyalty 4
  • 6. Effective Communication Characters in Case Mr. Jobaer Chowdhury B.Sc. in CSE, BRAC University Designation: Project Trainee Internship: 6 months Mr. Arif Rahman Business Head Domain Lead Project Manager Designation: Project Manager Experience: 9 years Team Lead Mr. Kabir Mohammad Designation: Domain Lead Experience: 13 years Trainee, Engineers 6
  • 7. Effective Communication Case Overview Work Profile: • Simulating and mending circuits • Development & validation Strengths Mr. Jobaer Chowdhury • Very good at performing task • Committed to all deadlines Achievements 1. He was given the in charge of entire procurement team & reviewing electronic items 2. He found flaws in inventory system .optimized it using software and reduced the whole project life cycle time by 23% 3. His inventory model was accepted & implemented by other teams 4. His manager rewarded him for his innovation 7
  • 8. Effective Communication Case Overview Mr. Jobaer Chowdhury “Jobaer was very talented and technically expert. Once you provide him with the objective, he does that before the stipulated time with perfection. There is no need of any mentor or supervisor to guide him. He knew his work, deadlines and how to make it done” • Jobaer got more priority over other trainees • He interacted with client overseas • He was in the lime light for a while Opinion • Some senior team members were not happy • His dynamism & progress were taken Mr. Mashiur Rahman Designation: Senior Engineer as a threat to prestige & position of Experience: 3 years other team members 8
  • 9. Effective Communication Case Overview Ms. Sadia, Project Manager Mr. Jobaer Chowdhury Sadia: “Hi! Am I speaking to Mr. Jobaer Jobaer: “Yes, Jobaer Speaking” Sadia: “We have an urgent opening for project trainee. Your CV has been shortlisted. You would be hired after undergoing 2 rounds of technical PI.Kindly let me know if you are interested. But the condition apply only when you are not being hired by the current team or any other team” Jobaer: “Thanks Sadia. I would talk to my manager regarding the same and revert back in case they are not hiring me”. 9
  • 10. Effective Communication Case Overview Mr. Jobaer Chowdhury Mr. Arif Rahman • So he had a talk with his current manager, Mr. Arif who asked his manager Mr. Kabir Mohammad about the vacancy • Within 2 days he got a reply that Mr. Arif & his manager are very satisfied with his performance • Mr. Arif informed him that Jobaer’s training period will be extended to 3 months & will take him as a permanent employee • They were ready to hire him at any cost • They said that there will be an interview as a formality and either of them will be there 10
  • 11. Effective Communication Statements by Mr. Arif Mr. Jobaer Mr. Arif “ No need to worry. You can decline your proposal from Sadia & also from other teams if coming to you. Interview is just a formality. You are in. Now don’t think about your interviews much & concentrate on your projects. We have lot of expectation from you. One of our team members will be in the panel to take care. 11
  • 12. Effective Communication Jobaer in Interview Mr. Jobaer Chowdhury • • • • • Jobaer rejected Miss Sadia’s offer Jobaer waited for the day to come… During the interview, none of his managers were present Jobaer was fired in the interview He was asked out of context questions which were not related to his work. Neither he had worked nor did it match with the profile of the work he was about to be assigned. • Jobaer managed the out of box questions as he was resolving partly the technical disputes of other team 12
  • 13. “Jobaer,we cannot hire you because you couldn’t perform well in the interview Mr. Arif “Why Mr. Arif, I performed well till date. I am having a very good track record for last 5 months & feedbacks were very good as given by you only. I kept to all my deadlines. You people awarded me. Because of you only I denied Sadia’s offer. You only assured me that the interview was just a formality & I need to concentrate on my work. Mr. Arif Mr. Jobaer Our Company’s policy says that while recruitment it is the interviewer who decides the final selection. The panel of your interviewer is not ready to hire you. They have an opinion that the task to which you were going to be assigned is different from your current profile & does not meet their expectation. So you can apply for your resignation latest by next 5 days so that it gets updated to the database before your tenure of training ends by default 13
  • 14. Effective Communication Case Overview Mr. Jobaer Chowdhury Ms. Sadia,Project Manager Jobaer: “Hi Sadia, Jobaer speaking. Earlier you called me regarding a opening in your team. Is it still there” Sadia: “Jobaer there is no vacancy in our team expected probably till next 6 months” Jobaer: “Thanks Sadia.” 14
  • 15. Effective Communication Jobaer’s Perception Mr. Jobaer HR Cannot help • Jobaer did not ask for the feedback after interview as he was assured that it’s not going to impact anyway. • He knew that as per company’s policy “Interns are hired temporarily for projects & thus have no assurance about confirmation of their job after completion of the project even if they had performed well. • He also didn’t have any documentary proof as everything was intended to him orally. • He could have talked to HR’s, But in his company he knew that HR will only say that if the line managers are not ready then no one can do anything as the entire decision is based on managers. • Jobaer was helpless. • Finally he resigned 15
  • 17. Effective Communication Prior action to overcome the situation • When the feedback was delayed, Jobaer should have thought about the other odd situations. • He should have been very alert for his interview • He should have talked to HR regarding other vacancies. • He should have intelligently managed to use the written documents like mail about the assurance given by the manager , so that his claims to HR would have been strong • He should have talked to his manager’s manager about the issue • He should have given a trial, to freely convey the same to his domain HR 17
  • 18. Effective Communication Major Communication Barrier • • • • Lack of transparency in communication Lack of fulfillment of commitment by the manager Lack of trust Perception: Jobaer believed that HR cannot solve his problem in any way • Lack of privileges to junior level employees to discuss & resolve their personal issues. 18
  • 19. Effective Communication Conflicting statements “ No need to worry. You can decline your proposal from Sadia & also from other teams if coming to you. Interview is just a formality. You are in. Now don’t think about your interviews much & concentrate on your projects. We have lot of expectation from you ” “ Our Company’s policy says that while recruitment it’s the interviewer who decides the final selection. The panel of your interviewers is not ready to hire you. They have an opinion that the task to which you were going to be assigned is different from your current profile & does not meet their expectation ” 19
  • 20. Effective Communication Mistakes committed by the Management • Project manager should have kept control on his emotions and waited till the results of the interview came out • He shouldn’t have assured Jobaer, rather should have told him to prepare well without giving any guarantee before hand • Project manager should have justified Jobaer stating him the actual reasons for not selecting him & should have cleared all his doubts • Jobaer should have been given with adequate time to make necessary arrangement before he applies for resignation 20
  • 21. Effective Communication Role of HR & its policy • Open door policy should be implemented • HR department should train their managers about maintaining transparency, accountability & credibility within employees • Feedback should be collected from employees when they are leaving job about the reason for leaving • HR Dept. should train managers about communication barriers and improve their communication skills. 21
  • 22. Effective Communication Conclusion • Maintaining effective communication, transparency & sticking to commitment plays an important role • Doubts of the bottom line employees should be clarified • Employee should have faith in organization • Organizational structure should be simplified so that the employees can sort out the problems with HR easily 22