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Signal la: the content marketing conversation,[object Object],Los Angeles/ February 9, 2011,[object Object]
CONTENT & CONSUMER INFLUENCE,[object Object],Luke Beatty,[object Object],Vice President, General Manager,[object Object],February 8, 2011,[object Object]
400,000,[object Object],AUTHENTIC,[object Object],VOICES,[object Object],THE  YAHOO!CONTRIBUTOR NETWORK,[object Object]
2005,[object Object],CONTEXT = CONTEXTUAL,[object Object],ADVERTISING,[object Object]
2008,[object Object],CONTEXT = HYPER-TARGETED DISPLAY,[object Object]
70%,[object Object],of the content you consume on a daily basis is crowd sourced.,[object Object],30%,[object Object],of the content you consume on a daily basis is by someone you know.,[object Object],Source: EMC,[object Object],Source: Pew,[object Object],CONSUMER INFLUENCE,[object Object]
2011,[object Object],Brand relevant assignments,[object Object],CONTEXT = CONTENT MARKETING,[object Object]
CONTEXT = CONSUMER ACTIVATION,[object Object]
CONTEXT = CONSUMER ACTIVATION,[object Object]
CROWD SOURCED EDITORIAL DEVELOPMENT,[object Object]

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CONTENT & CONSUMER INFLUENCE, Luke Beatty, Vice President, General Manager Yahoo

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Notes de l'éditeur

  1. Quick overview of the Yahoo! Contributor NetworkCommunity of 400,000 contributors – an open platform of writers, photographers and videographers. We “ACTIVATE” the very best contributors with specific assignments3. They submit articles that are published on Yahoo! sites, including Associated Content