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Signal la: the content marketing conversation,[object Object],Los Angeles/ February 9, 2011,[object Object]
IBM Expert Network on Slideshare Highlights Individual Voices,[object Object],Ross Mayfield,[object Object],VP Business Development,[object Object],SlideShare,[object Object]
More than YouTube for Powerpoint,[object Object]
Professional Sharing Community,[object Object]
Powerpoint Democratizing Ads,[object Object]
Visual Business,[object Object]
From Professionals to Businesses,[object Object]
Viral Marketing Through Content,[object Object]
Who,[object Object],Top 200 site on the web,[object Object],45 Million user/mo,[object Object],150 Million pages/mo,[object Object],3 Billion slides/mo,[object Object],Professionals…majority are business decision makers (Media kit),[object Object],New VP Biz Dev at SlideShare,[object Object],Longtime advisor,[object Object],Chairman and Co-founder of Socialtext,[object Object],Social software pioneer,[object Object]
Beyond professionals presenting themselves,[object Object],…we started working with businesses too,[object Object]
Custom Branded Channels,[object Object],Branding,[object Object],Communication,[object Object],Engagement,[object Object],Lead Generation,[object Object]
A lot of them.,[object Object],…even regulated companies,[object Object]
Share control to create value,[object Object],(the core pattern of Web 2.0),[object Object]
Your People are on SlideShare..,[object Object],…building their brands as professionals,[object Object]
With SlideShare Networks…,[object Object],…they can present themselves while building your brand,[object Object]
Give your people Pro accounts,[object Object],http://pro.slideshare.net,[object Object]
Curate and Aggregate Content,[object Object]
IBM Expert Network,[object Object],http://SlideShare.com/IBM,[object Object]
Networks are made of groups too.,[object Object],http://SlideShare.com/Dell,[object Object]
Questions?,[object Object],@ross on twitter,[object Object],ross@slideshare.com,[object Object]

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IBM Expert Network on Slideshare Highlights Individual Voices, Ross Mayfield, VP of SlideShare

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