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The “Imagesphere”:Pictures Emerge as the New New ThingBob Lisbonne— CEO Luminate                                       @lu...
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Tracing the evolution     of pictures...                        @luminate
1. Taking pictures                     @luminate
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Now...         @luminate
2 billionpicture-taking devices sold   last year  http://blog.1000memories.com/  119-mobile-is-changing-the-way-         w...
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10% of allphotos (ever)were taken inthe past 12months                http://blog.1000memories.com/94-number-of-photos-ever...
http:// hyperallergic.com/ 48765/how-many-photos-do-americans-    take-a-year/  @luminate
2. Sharing pictures                      @luminate
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3. Interacting w/ pictures                        @luminate
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Publishers    &Marketers...               @luminate
What is myimage strategy?                  @luminate
1. Audience acquisition                   @luminate
“Each image share   generates fourincremental visitors”                        @luminate
2. User engagement                     @luminate
“Users spend 6 sec’smore time per imagewhen it’s interactive”                         @luminate
3. Revenue             @luminate
Creates new real estateCreates incremental RPM                           @luminate
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Ads native to images:1. user-initiated2. viewable3. targeted                           @luminate
Visual targeting                   @luminate
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“Imagesphere”|ˈimij-sfi(ə)r|noun1. The emerging mode of digitalcommunication employing prominentuse of images.2. The aggre...
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Summary:1. Images as the new new thing2. Potential of interactive images       3. “Imagesphere”                           ...
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Visual Culture: New Opportunities for Consumers, Publishers & Brands [Sponsor Spotlight], Speaker — Bob Lisbonne (Luminate)
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Visual Culture: New Opportunities for Consumers, Publishers & Brands [Sponsor Spotlight], Speaker — Bob Lisbonne (Luminate)

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Publié le

CM Summit (May 14, 2012)

Publié dans : Business, Technologie
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Visual Culture: New Opportunities for Consumers, Publishers & Brands [Sponsor Spotlight], Speaker — Bob Lisbonne (Luminate)

  1. The “Imagesphere”:Pictures Emerge as the New New ThingBob Lisbonne— CEO Luminate @luminate
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  24. Tracing the evolution of pictures... @luminate
  25. 1. Taking pictures @luminate
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  30. Now... @luminate
  31. 2 billionpicture-taking devices sold last year http://blog.1000memories.com/ 119-mobile-is-changing-the-way- we-share-our-lives @luminate
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  37. 10% of allphotos (ever)were taken inthe past 12months http://blog.1000memories.com/94-number-of-photos-ever-taken-digital-and-analog-in-shoebox @luminate
  38. http:// hyperallergic.com/ 48765/how-many-photos-do-americans- take-a-year/ @luminate
  39. 2. Sharing pictures @luminate
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  43. 3. Interacting w/ pictures @luminate
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  54. Publishers &Marketers... @luminate
  55. What is myimage strategy? @luminate
  56. 1. Audience acquisition @luminate
  57. “Each image share generates fourincremental visitors” @luminate
  58. 2. User engagement @luminate
  59. “Users spend 6 sec’smore time per imagewhen it’s interactive” @luminate
  60. 3. Revenue @luminate
  61. Creates new real estateCreates incremental RPM @luminate
  62. @luminate
  63. Ads native to images:1. user-initiated2. viewable3. targeted @luminate
  64. Visual targeting @luminate
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  70. “Imagesphere”|ˈimij-sfi(ə)r|noun1. The emerging mode of digitalcommunication employing prominentuse of images.2. The aggregate online contentcharacterized by prominent use ofimages. @luminate
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  81. Summary:1. Images as the new new thing2. Potential of interactive images 3. “Imagesphere” @luminate
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