"Die Dinge ändern sich. Früher waren Websites mit flexiblen Inhalten der neue Kanal. Dann kam der Begriff Multichannel auf - Social Media, Websites, Videos. Das neueste Schlagwort ist Omnichannel: Was bedeutet die Verwaltung und Bereitstellung von Inhalten im Jahr 2025 wirklich?“

1. What does
omnichannel
really mean?
CONTENT PUBLISHING 2025
Fabian Stein, punkt.de

2. Fabian
Stein
DIGITAL CONSULTANT
punkt.de

3. „Content is king“
–Bill Gates, 1996

5. 1 What’s Multi & Omni?
2 TYPO3
3 Problems ecosystem
4 What should we do then?
5 Why you shouldn’t be scared

6. De·fi·ni·ti·on
1

7. Multichannel

13. ?
2
Open Source
Systems

15. Well, how complex can we
build our campaign?

16. And who manages it?

17. What content do we need
and how do we produce it?

18. Any communication is
better when it’s integrated
in a bigger picture.
WRITE THAT DOWN

19. Personalization
Inbound
Omnichannel

21. Suite
systems

23. We believe in the strength
of variable systems with
strong connections (API)

24. Tracking
CMS
CRM
Marketing
Automation
Shop
…

25. Tracking
CMS
CRM
Marketing
Automation
Shop
…

26. Tracking CMS CRMMarketing
Automation
Shop
(TIME & MONEY)
Effort

27. Tracking CMS CRMMarketing
Automation
Shop
(TIME & MONEY)
Effort

28. 3
Problems
ecosystens

29. Information
mess
tracking funnels
personalized
information

30. Editorial
mess
mail
automation
storage
planning

31. What
should we do
then?
4

37. Implement
editiorial
features
TODO

38. Use
integrated
tools
TODO

39. Work
together!
TODO

40. Store your
content –
the right
way
TODO

41. Product
Services
Landingpage
Global Website
Subbrand
Talks
Papers
Reports and
documents

44. fazit

45. Omnichannel
is nothing to fear.
TAKEAWAY

46. Closing the gap is
easier than you think.
Try!
TAKEAWAY

47. Thank you!
@Docmak
Fabian Stein