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Why you need a mobile site

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Why you need a mobile site

  1. 1. PROJECT THE IMPORTANCE OF GOING MOBILE UPDATING YOUR SITE FOR THE NEW MOBILE AGE DATE BY JULY 30, 2011 FRANCISCO NIEVES
  2. 2. Introduction With more and more users accessing the Internet through mobile devices the importance of having a Mobile website may one day surpass having one on a Desktop website. Now is the time to make your site mobile. This is why... Introduction about why it is important to have a mobile presence on mobile devices.
  3. 3. Mobile & Tablet Growth Of the worlds 4 Billion mobile phones 1 Billion are smart phones By 2014, mobile internet should take over desktop internet usage 1/2 of all local searches are done on a mobile device Mobile growth is said to double its internet usage by 2014. Right now over 70% of the world uses a mobile phone. Half of all local searches are done on a mobile device.
  4. 4. How mobile usage impacts web design Content is simpler and prioritized Navigation is vertical instead of horizontal as in picture on slide 1 A site is integrated with phone functions such as a phone number and geo location No more footers, hyperlinks, and graphics A touch pad impacts how people maneuver on a screen. Most wanting quick info-in and out.
  5. 5. Technologies to make websites accessible on all devices HTML5 and CSS3 can help a website render correctly in most desktop and mobile devices Mobify, a popular service for creating a mobile- optimized version of a website User Agent detection is an automatic mobile device detection where a server makes a decision on what to serve based on the browser HTML5 will be THE standard for most websites because it will allow a site to use just HTML so it renders on almost all browser either mobile or none mobile.
  6. 6. GREAT MOBILE SITE EXAMPLES Great example of Vertical Navigation with little to no Hypertext linking LESS IS MORE
  7. 7. MORE GREAT EXAMPLES
  8. 8. Bad examples Don’t use ads that cover the site. Minimize the graphics.
  9. 9. More bad examples Too many words and hyper- text links. This looks like too much reading. Users want a quicker experience.
  10. 10. To conclude, the mobile market is where the future of the Internet is heading. Without a mobile presence a business’s site will be left behind where only a dusty desktop computer will see it. Everyone else who surfs the web on their mobile device will find your competitors. Be the first to switch and have a presence. Mobile Internet is the new Desktop Internet. Don’t you wish you has an online presence when the Internet first started?
  11. 11. RESOURCES Slide 4 http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/ Slide 5 http://www.uxmatters.com/mt/archives/2011/03/10-ways-mobile-sites-are-different-from-desktop-web-sites.php Slide 6 http://www.sitepoint.com/7-tips-to-make-your-web-site-mobile-friendly/ Pic Slide 6 and 7 http://media.tumblr.com/tumblr_ljjwhx5mFn1qz5ecf.jpg Pic Slide 1 White Castle http://5th-avenue-marketing.com/images/mobile_site.png Bad Nokia Mobile Example http://mpfoxx.com/demos/mobile_usability/nokia.png Bad Example 2

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