Video → https://youtu.be/eYZoN_HqARc The TEDx idea worth sharing? Break the ego wall. One of the greatest illusions in our society is about the individual genius. If we break this myth, we find instead how the best ideas are born out of collaborations: with a partner, with a team, with the business, with society as a whole. Why then our culture has this obsession for the individual? The trouble can be easily found in us. More precisely, our ego, and how that conflicts with others' ego. This talk was presented first at TEDxBologna 2016.

1. DESIGN WITHOUT EGO
Davide ‘Folletto’ Casali at Bologna

2. Manifesto Ibridi
F E L L O W
UX REDIRECTOR ADVISOR
NIGHT.EU

3. E. Sottsass, P. King
VALENTINE TYPEWRITER

4. C. & R. Eames
LOUNGE CHAIR AND OTTOMAN

5. Théophile Steinlen
POSTER LE CHAT NOIR

6. J. Ive
ORIGINAL IPOD

7. Why doesn’t good design happen every time?

8. Design is inherently
transdisciplinary.

9. THE EGO
PART I

10. “
”
Laura Kalbag, ind.ie
We devote so much of our time and care to
our work that it becomes entangled
with our self-esteem.
http://alistapart.com/column/me-and-my-big-fat-ego

11. ego /‘ēgō/ noun
a person's sense of
self-esteem or self-importance.

12. Ego is the natural enemy of good design.

13. IMPACT ON
PERSONno growth
anger
emotional disconnection
denial
defensive

14. DESIGN
lack of diverse perspective
discounting user feedback
low quality
low creativity
IMPACT ON
no experimentation

15. TEAMIMPACT ON
no empowerment
low morale
no responsibility
difficult collaboration

16. FACE THE EGOS
PART II

17. “
”
Bruno Munari
I humbly suggest that a designer shouldn’t
have a personal style.
Because he gives a style to a product.

18. AT A PERSONAL LEVEL…

19. ego /‘ēgō/ noun
the voice inside you that says “I”.
Thanks to Chris Blower.

20. Thoughts Focus
From the “Thought Pump” research by Marieke Van Vugt

21. Have a walk
in the park

22. AT A DESIGN LEVEL…

23. Share as early
as possible
“We reviewed the material every day” “And when you get over the embarrassment, you’re more creative.” – Ed Catmull, Pixar

24. Criticize the design
not the person
Ref: “Getting to Yes” and “Harvard Negotiation Project”

25. AT A TEAM LEVEL…

26. EGO
as
Confidence
EGO
as
Arrogance

27. Listen
to people

28. Give people
full credit

29. WHY EGO KEEPS
BEING REWARDED?
PART III

30. SURVIVORSHIP BIAS
We overlook all the people that did the same and failed.
We look only at the things that survived, ignoring the ones that didn’t.

31. SMARTASS BIAS
Negative feedback is perceived as smarter.
Teresa Amabile (1981) Brilliant but Cruel

32. LONE GENIUS BIAS
Individuals are awarded greatness, not teams.
Ref: “Power of Two”

33. Steve
Jobs

34. by vonguard by Matthew Yohe
Steve
Jobs
Tim
Cook
Jonathan
Ive
Philip W.
Schiller
Steve
Wozniak

35. Adriano
Olivetti

36. Adriano
Olivetti
Gae
Aulenti
Ettore
Sottsass

38. THE GREATNESS
IS INTHETEAM

39. Good design is humble.

40. Thanks.
@Folletto
INTENSEMINIMALISM.COM