Design without Ego — TEDxBologna Talk
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Video → https://youtu.be/eYZoN_HqARc The TEDx idea worth sharing? Break the ego wall. One of the greatest illusions in our society is about the individual genius. If we break this myth, we find instead how the best ideas are born out of collaborations: with a partner, with a team, with the business, with society as a whole. Why then our culture has this obsession for the individual? The trouble can be easily found in us. More precisely, our ego, and how that conflicts with others' ego. This talk was presented first at TEDxBologna 2016.
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Design without Ego — TEDxBologna Talk
- 1. DESIGN WITHOUT EGO Davide ‘Folletto’ Casali at Bologna
- 2. Manifesto Ibridi F E L L O W UX REDIRECTOR ADVISOR NIGHT.EU
- 3. E. Sottsass, P. King VALENTINE TYPEWRITER
- 4. C. & R. Eames LOUNGE CHAIR AND OTTOMAN
- 5. Théophile Steinlen POSTER LE CHAT NOIR
- 7. Why doesn’t good design happen every time?
- 10. “ ” Laura Kalbag, ind.ie We devote so much of our time and care to our work that it becomes entangled with our self-esteem. http://alistapart.com/column/me-and-my-big-fat-ego
- 11. ego /‘ēgō/ noun a person's sense of self-esteem or self-importance.
- 12. Ego is the natural enemy of good design.
- 13. IMPACT ON PERSONno growth anger emotional disconnection denial defensive
- 14. DESIGN lack of diverse perspective discounting user feedback low quality low creativity IMPACT ON no experimentation
- 15. TEAMIMPACT ON no empowerment low morale no responsibility difficult collaboration
- 16. FACE THE EGOS PART II
- 17. “ ” Bruno Munari I humbly suggest that a designer shouldn’t have a personal style. Because he gives a style to a product.
- 18. AT A PERSONAL LEVEL…
- 19. ego /‘ēgō/ noun the voice inside you that says “I”. Thanks to Chris Blower.
- 20. Thoughts Focus From the “Thought Pump” research by Marieke Van Vugt
- 21. Have a walk in the park
- 22. AT A DESIGN LEVEL…
- 23. Share as early as possible “We reviewed the material every day” “And when you get over the embarrassment, you’re more creative.” – Ed Catmull, Pixar
- 24. Criticize the design not the person Ref: “Getting to Yes” and “Harvard Negotiation Project”
- 25. AT A TEAM LEVEL…
- 27. Listen to people
- 29. WHY EGO KEEPS BEING REWARDED? PART III
- 30. SURVIVORSHIP BIAS We overlook all the people that did the same and failed. We look only at the things that survived, ignoring the ones that didn’t.
- 31. SMARTASS BIAS Negative feedback is perceived as smarter. Teresa Amabile (1981) Brilliant but Cruel
- 32. LONE GENIUS BIAS Individuals are awarded greatness, not teams. Ref: “Power of Two”
- 33. Steve Jobs
- 34. by vonguard by Matthew Yohe Steve Jobs Tim Cook Jonathan Ive Philip W. Schiller Steve Wozniak
- 35. Adriano Olivetti
- 39. Good design is humble.