Davide ‘Folletto’ Casali THE THREE
SPEEDS OF EFFECTIVE COLLABORATION

Designer Startup Advisor
NIGHT.EU

Manifesto Ibridi m a n
i f e s t o i b r i d i . o r g

@Folletto

PART 1
HABITS FLOW

“ ” Forrester Research Report
Approximately 70% of projects fail because of lack of user acceptance.

PROCESSES ARE STATIC, SLOW TO
CHANGE, ABSTRACT

MODEL What you think happens
REALITY What really happens≠

REAL FLOWS EXIST ACROSS PROCESSES

That’s perfectly fine!

PART 2
THREE SPEEDS

— COLLABORATION — YOU +
OTHER + OBJECTIVE

COLLABORATION HAS DIFFERENT LEVELS LEVELS
LEVELS LEVELS LEVELS

THERE IS NO ‘ONE’ COLLABORATION
TOOL

QUICK CHATS

EMAIL EXCHANGES

DOCUMENTATION

REALTIME ASYNC STORAGE

REALTIME ASYNC STORAGE one-to-one one-to-few
one-to-many you must be there you will be there you’re not there

REALTIME Skype Messenger Phone Meetings
“Chat”

ASYNC Email Socialcast Yammer Forum
“Activity Flow”

STORAGE Confluence Sharepoint Jira GitHub
“Database”

RULE #1 Your collaboration strategy
must cover all the three speeds to be effective.

COROLLARY There’s no single collaboration
tool that fits all the three speeds. RULE #1 Your collaboration strategy must cover all the three speeds to be effective.

Confluence Skype SharePoint GitHub Lync
Socialcast Yammer Box STORAGEASYNCREALTIME * this is about effective and simple features not simply a feature checklist

Most vendors consider this synonymous
with social ASYNC “Activity Flow”

+ +
REALTIME ASYNC STORAGE

RULE #2 Don’t put two
competing solutions at the same layer.

COROLLARY Face to face meetings
don’t count unless you’re a small startup. RULE #2 Don’t put two competing solutions at the same layer.

+ +
STORAGEASYNCREALTIME

+ + STORAGEASYNCREALTIME Lync Socialcast
SharePoint

+ + STORAGEASYNCREALTIME IRC P2
WordPress

+ + STORAGEASYNCREALTIME Skype Confluence
Confluence

+ + STORAGEASYNCREALTIME Hangouts Google
Mail Google Drive Hangouts Google Mail Google Drive

RULE #3 Allow some form
of integration between the three speeds.

COROLLARY If possible integrate also
the existing company systems through APIs. RULE #3 Allow some form of integration between the three speeds.

PART 3
STRATEGIES

STORAGEASYNCREALTIME

STORAGEASYNCREALTIME UNIT 2 UNIT 1
Skype Email Box Skype Email Confluence UNIT 3 Meetings SocialCast Box

STORAGEASYNCREALTIME UNIT 2 UNIT 1
Skype Email Email Confluence UNIT 3 Meetings SocialCast Box

STORAGEASYNCREALTIME UNIT 2 UNIT 1
Skype Email Confluence UNIT 3 Meetings SocialCast Box

STORAGEASYNCREALTIME UNIT 2 UNIT 1
Skype Email Confluence UNIT 3 Meetings SocialCast Box BRIDGE

+ +
REALTIME ASYNC STORAGE

“ ” Bruno Munari To
complicate is easy, to simplify is hard. To complicate, just add, everyone is able to complicate. Few are able to simplify.

Thanks.
@Folletto