This document provides 50 tips for businesses to better engage with fans on Facebook for social media marketing purposes. It emphasizes the importance of interactive engagement, welcoming visitors, asking questions, responding quickly, thanking fans, sharing content, personalizing the page, promoting the business, rewarding fans, making it fun, and optimizing the page. The overall message is that a Facebook page should be an active, lively place where businesses regularly interact with fans and share new and interesting content in order to build their fan base and brand awareness through social media marketing.
What really drives engagement?
Most brands treat social media like traditional marketing. With crowdsourcing and co-creation, you can make your brand stay top of mind with fans.
Is your brand social?
Learn why some brands get it and have vocal, passionate fans who stay engaged, share content, and tell their friends.
Is your marketing user-centered?
Like user-centered design, this paper will show you how putting customers at the center of your marketing changes everything.
you will discover the topics about social media basic, the benefits of social media, using facebook, using twitter, using social bookmarking, using youtube, using mobile technology and using forums.
Facebook and Beyond - Lessons for Brand Engagement with Social Customers Lithium
The dividends for a well developed Facebook presence will ultimately depend on marketers investing in adopting sophisticated long-term strategies for customer engagement.
In this book you will learn all social media marketing and
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What really drives engagement?
Most brands treat social media like traditional marketing. With crowdsourcing and co-creation, you can make your brand stay top of mind with fans.
Is your brand social?
Learn why some brands get it and have vocal, passionate fans who stay engaged, share content, and tell their friends.
Is your marketing user-centered?
Like user-centered design, this paper will show you how putting customers at the center of your marketing changes everything.
you will discover the topics about social media basic, the benefits of social media, using facebook, using twitter, using social bookmarking, using youtube, using mobile technology and using forums.
Facebook and Beyond - Lessons for Brand Engagement with Social Customers Lithium
The dividends for a well developed Facebook presence will ultimately depend on marketers investing in adopting sophisticated long-term strategies for customer engagement.
In this book you will learn all social media marketing and
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Get started building your social media presenceDebi Katsmar
Businesses have been getting in on the action as well—building lively social communities and discovering a powerful new tool for engaging with customers online. And, by combining social media with email marketing, have found yet another way to stay top-of-mind and well connected with their target audience.
Our whitepaper, published November 2010, is based on a recent job seeker survey. Along with the findings, we present how job seekers perceive companies participating (and not participating) in social media.
Introducing Social Media Hero - How to Use Social Media to Stand up Above the Rest. Inside this eBook, you will discover the topics about social media sics, the benefits of social media, using Facebook, using Twitter, using social bookmarking, using YouTube, using mobile technology, and using forums
Understanding that social media is not advertising is also an
important distinction that needs to be made clear. Understanding
that it requires a level of individual participation on a level that shows
a personal touch is important. When participating the individual
needs to be as them and not try to be something else as the
relationship building factor plays an important role in social media
platforms.
On July 20, 2010, the DFW HR Roundtable, hosted by Pearson Partners International, discussed social networking and how it can help your business success. The featured speaker was Mark Harwell of Avidity Media.
Thousands of businesses need help managing their social media accounts, and now thanks to PaidSocialMediaJobs you can get paid to do simple tasks like posting status updates, uploading videos or replying to comments!
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Welcome to The Beginner's Guide to Social Media! Whether you're new to social media or just looking to close a few
knowledge gaps, we're glad you stopped by. By now, we've all heard how valuable—even essential—social media can be.
Whether your current sentiment leans more toward enthusiasm or trepidation, there's no way around the fact that social
media is a far more complex field than it first seems. Diving in without a sense for what it's like can be overwhelming, and
building a network that provides real value takes both savvy and hard work, but fear not—we're here to help! We hope you'll
find this to be one of the most comprehensive social media resources available, and that no matter what your skill level is,
there's plenty in here to help you improve your social presence. What are we waiting for? Let's dive in!
This Guide will take you thru the steps which will help you to sharpen your skills sets on enhancing your Social Media Marketing skills to explore business opportunities and increase your clients brand awareness thru strategic social media activites.
Follow our Linkedin Page: @marketing infographics
A beginners Guide to Social Media, why does a company need Social Media, tips and guidelines, key stats and demographics, Strategies and tactics for success, recommended tools, facebook, twitter, linkedin, pinterest
Get started building your social media presenceDebi Katsmar
Businesses have been getting in on the action as well—building lively social communities and discovering a powerful new tool for engaging with customers online. And, by combining social media with email marketing, have found yet another way to stay top-of-mind and well connected with their target audience.
Our whitepaper, published November 2010, is based on a recent job seeker survey. Along with the findings, we present how job seekers perceive companies participating (and not participating) in social media.
Introducing Social Media Hero - How to Use Social Media to Stand up Above the Rest. Inside this eBook, you will discover the topics about social media sics, the benefits of social media, using Facebook, using Twitter, using social bookmarking, using YouTube, using mobile technology, and using forums
Understanding that social media is not advertising is also an
important distinction that needs to be made clear. Understanding
that it requires a level of individual participation on a level that shows
a personal touch is important. When participating the individual
needs to be as them and not try to be something else as the
relationship building factor plays an important role in social media
platforms.
On July 20, 2010, the DFW HR Roundtable, hosted by Pearson Partners International, discussed social networking and how it can help your business success. The featured speaker was Mark Harwell of Avidity Media.
Thousands of businesses need help managing their social media accounts, and now thanks to PaidSocialMediaJobs you can get paid to do simple tasks like posting status updates, uploading videos or replying to comments!
CLICK HERE:https://bit.ly/3uCXjaq
FOR MORE DETAILS:https://bestonlineworkpaid.blogspot.com
Welcome to The Beginner's Guide to Social Media! Whether you're new to social media or just looking to close a few
knowledge gaps, we're glad you stopped by. By now, we've all heard how valuable—even essential—social media can be.
Whether your current sentiment leans more toward enthusiasm or trepidation, there's no way around the fact that social
media is a far more complex field than it first seems. Diving in without a sense for what it's like can be overwhelming, and
building a network that provides real value takes both savvy and hard work, but fear not—we're here to help! We hope you'll
find this to be one of the most comprehensive social media resources available, and that no matter what your skill level is,
there's plenty in here to help you improve your social presence. What are we waiting for? Let's dive in!
This Guide will take you thru the steps which will help you to sharpen your skills sets on enhancing your Social Media Marketing skills to explore business opportunities and increase your clients brand awareness thru strategic social media activites.
Follow our Linkedin Page: @marketing infographics
A beginners Guide to Social Media, why does a company need Social Media, tips and guidelines, key stats and demographics, Strategies and tactics for success, recommended tools, facebook, twitter, linkedin, pinterest
Welcome to The Beginner's Guide to Social Media!
"Social media" is a way for people to communicate and interact online. While it has been around since the dawn of the World Wide Web, in the last 10 years or so we've seen a surge in both the number and popularity of social media sites. It's called social media because users engage with (and around) it in a social context, which can include conversations, commentary, and other user-generated annotations and engagement interactions.
Source: http://moz.com/beginners-guide-to-social-media
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...Julie Bevacqua
Julie Bevacqua shares tools to brand yourself as a market leader, such as Social Connector and Jigsaw, and social media platforms such as LinkedIn and Plaxo.
Best Social Networking Platform To Grow Your Business.pdf7searchppc
Businesses may build their brand voice through social media, track competitors’ strategies, and interact with customers. Knowing your company’s finest social media sites is crucial for this reason. Your exposure and sales can increase, and your company can advance if you use a suitable social networking platform for your target market.
Why Is Social Media Important For Small Businesses?MilesWeb
The pace of the world is quick. Traditional marketing is no longer effective, and social media marketing is the way of the future because it offers so many more advantages.
Social media marketing is all the rage these days, which represents how small businesses and consumers perceive, value, and use social media.
Social media influencers and content producers are finding new and consistent opportunities owing to the social media explosion. Social media influencer marketing has emerged as the ideal platform for companies looking to engage with customers and boost sales.
Even though B2B enterprises aim to sell their goods to other companies, B2B marketing is still based on interpersonal connections. Social media has always been used to foster the development of these connections, but last year, its significance increased.
B2B marketers wanted a way to communicate with prospects and partners without attending physical events. They discovered that social media channels were the best way to accomplish this.
Source:- https://www.milesweb.in/blog/social-media/why-is-social-media-important-for-small-businesses/
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Understanding the Different Kinds of Beef in the MarketplaceMark Moreno
The U.S. beef industry offers products that appeal to potential
customers. It accomplishes this through fresh beef identified
by different USDA quality grades (Prime, Choice and Select),
company brands and production methods (conventional, natural,
grass-finished and organic).
The taste, texture, tenderness and other properties of products
carrying these designations can vary, and marketers may
capitalize on the attributes that objectively describe their
products and their production methods. That’s the nature
of marketing.
It is important, though, that proponents of these types of
production methods not misrepresent their beef or beef from
animals raised conventionally. To claim conventional beef
is inferior because it contains minute additional quantities
of certain chemicals (e.g., hormones or pesticides), when the
amounts are insignificant and proven safe by science is not
appropriate. To say that grass-finished beef is superior because
it contains minute additional quantities of certain chemicals
(e.g., conjugated linoleic acid or vitamin E) when it is not
reasonably possible to eat enough to improve personal health,
also is not appropriate.
The U.S. beef industry has a wide variety of types of beef from
which consumers can choose, all of which are safe, wholesome
and nutritious. Conventional, natural, grass-finished and organic
beef are defined by production and marketing distinctions, not
by nutritional or safety differences.
http://www.beefresearch.org/CMDocs/BeefResearch/Beef%20Choices.pdf
The Facts; Busting the Grass-fed Beef MythsMark Moreno
Marketing claims that grass-fed beef is healthier or
more eco-friendly are a myth. Grain-fed and grassfed
beef are defined by production, marketing and
taste distinctions, not by nutritional or environmental
differences. The No. 1 reason consumers purchase beef
is taste. Grain-fed beef, like the Certified Angus Beef ®
brand, delivers the superior taste consumers desire.
Memorandum Opinion Sysco US Foods Merger / AcquisitionMark Moreno
Americans eat outside of their homes with incredible frequency. The U.S. Department of Commerce, for instance, recently reported, for the first time since it began tracking such data, that Americans spent more money per month at restaurants and bars than in grocery stores. 1 Of course,
Americans eat out at many other places, too-sports arenas, school and workplace cafeterias, hotels and resorts, hospitals, and nursing homes, just to name a few. The foodservice distribution industry supplies food and related products to all of these locations. Foodservice distribution is
big business. In 2013, the market grew to $231 billion. By some estimates, there are over 16, 000 companies that compete in the foodservice distribution marketplace.
The two largest foodservice distribution companies in the country are Defendants Sysco
Corporation ("Sysco") and US Foods, Inc. ("USF"). Both are primarily "broadline" foodservice distributors. As the name implies, a broadline foodservice distributor sells and delivers a "broad" array of food and related products to just about anywhere food is consumed outside the home.
In 2013, Sysco's broadline sales were over 40 billion and USF's were over 20 billion.
Order Granting Preliminary Injunction Sysco US FoodsMark Moreno
After considering the extensive record in this matter
and the parties’ legal arguments, the court finds that the FTC has carried its burden of showing that a preliminary injunction of the proposed merger between Sysco and US Foods is in the public interest. The FTC has shown that there is a reasonable probability that the proposed merger will
substantially impair competition in the national customer and local broadline markets and that the equities weigh in favor of injunctive relief. The court’s reasoning is set forth in the accompanying Memorandum Opinion. Because the Memorandum Opinion likely contains “competitively sensitive information” of Defendants and third parties, Protective Order Governing Confidential Material, ECF No. 87 ¶ 1, the court has issued the Memorandum Opinion under seal to allow the parties to propose redactions of competitively sensitive information. The parties shall meet and confer and present to the court proposed redactions to the Memorandum Opinion no later than 5:00 p.m. on June 25, 2015. After considering the proposed redactions, the court will issue a public version of the Memorandum Opinion on June 26, 2015.
Sysco - US Foods PROPOSED FINDINGS OF FACT AND CONCLUSIONS OF LAWMark Moreno
The evidence is overwhelming that the proposed merger is intended to capture the enormous efficiencies in excess of $1 billion in cost savings that will occur when Sysco and US
Foods combine These savings will enable the merged entity to compete more effectively including by lowering prices to the benefit of their customers. With the exception of handful of suspect customer and competitor declarations procured by the FTC speculating that prices might go up there is no evidence that prices will increase as result of the
Affordable Care Act - Next Steps for RestaurateursMark Moreno
Understanding the ACA and “operationalizing” it in a
restaurant business will be challenging. The Treasury
Department and Internal Revenue Service published final
regulations in February and March that provide the rules
by which employers will comply with the employer-mandate
and employer-reporting requirements.
Getting Out of PA-DSS Scope and Eliminating the High Cost of EMV: What you need to know
by Mike English
Executive Director, Product Development
Heartland Payment Systems
FTC Complaint Sysco US Foods AcquisitionMark Moreno
Respondents are—by a wide margin—the two largest broadline foodservice distributors in the United States and each other’s closest competitor. Sysco and US Foods are the
only two broadline distributors with nationwide networks of distribution centers, making them the best options for customers with facilities spread across the country.
Respondents also compete fiercely with one another in numerous local areas to serve independent restaurants and other foodservice customers.
MEET THE REVOLUTIONARY VENDING MACHINE WITH TOUCHSCREEN TECHNOLOGYMark Moreno
DIJI-TOUCH MAKES VENDING OPERATIONS A TOUCH MORE EXCITING. THIS INTERACTIVE MACHINE TURNS EVERYDAY SNACKING INTO A DYNAMIC VENDING EXPERIENCE.
Touchscreen Technology—Easy and fun to use.
Unique Engagement—Entertaining advertising and promotional content create memorable user experiences.
Remotely Monitor Machine Status and Inventory—Enjoy full analytics and reporting at your disposal.
Purchasing any technology can be confusing, and this applies to the purchase of a point-of-sale (POS) System. This document will provide you with a checklist of questions and information you should have discussed and/or documented before or as part of your purchasing process. The first document is a checklist of questions you should ask, and the second is a definition of terms for your purchase agreement. Both of these documents will help protect you and your business and help ensure that you make an appropriate
purchase from a qualified POS Systems provider. It is intended to clarify the terms of your agreement and avoid any misunderstanding on the scope or services and terms of the purchase agreement.
Bermar America Put a Sparkle into Wine by the Glass SalesMark Moreno
About
We believe that wine-by-the-glass should be served as the wine maker intended, freshly hand poured from the bottle with craft.
Mission
Have you ever been served a bad glass of wine ? Our mission is to help hospitality operators guarantee that they never serve that inferior experience, and to help them create 'moments of magic' in their wine service. We believe that the art and science of wine service should strive to elevate the wine experience to maximize enjoyment.
Description
At Bermar America we believe that wine-by-the-glass should be served fresh, and hand poured with craft just as a wine maker intended. We are committed to helping wine professionals create these ' moments of magic' with their wine service, and deliver the finest quality wine experience for their guests, . We provide our unique high precision wine preservation technology , Le Verre de Vin and Pod ...
General Information
Wine Preservation Systems and a company that stands for quality, service, education, and great wine!
a retrofit device developed by The
Madison Energy Group and a leading product
development company which reduces the energy
consumption of commercial grade coolers and
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Commercial refrigerators waste 15-30% of their
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level.
Thermostats measure air temperature instead of
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Endorsed by the Green Restaurant Association
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Restaurant Trends 2014 by Restaurant BriefingMark Moreno
Hudson RieHle, Senior VP, Research & Knowledge Group, National Restaurant Association, predicts that the oPeRATinG enViRonMenT FoR ResTAuRAnTs in 2014 will continue on the same positive – but modest – growth path. “Overall, we’re certainly not looking at a rebound to prosperity, but things are headed in the right direction. Last year was the fourth consecutive year of growth for the restaurant industry, although modest. Moving into 2014, economic indicators such as real domestic product, real
disposable income, and employment growth remain positive.” Employment growth – which Hudson says shows signs of being somewhat higher in 2014 – is especially key for the industry because even a small uptick in employment translates into a greater ability for consumers to spend in restaurants.
Food & Water Watch Comment on Proposed Sysco US Foods MergerMark Moreno
Washington, D.C. — In response to the latest news of giant food corporations seeking to further consolidate, Food & Water Watch demanded that the U.S. Federal Trade Commission undertake a thorough and comprehensive analysis of the proposed merger between the two biggest U.S. foodservice distribution firms: Sysco Corp. and US Foods Holding Corp. These companies deliver food to restaurants, schools, hotels and other cafeteria and hospitality establishments.
In a letter sent yesterday to FTC Bureau of Competition Director Deborah Feinstein, Food & Water Watch outlines several antitrust concerns with the proposed corporate union that deserve close scrutiny; requests the agency to oppose the early termination of the antitrust review and urges federal regulators to extend the merger waiting period to thoroughly review the implications of the proposed merger. Food & Water Watch http://www.foodandwaterwatch.org/pressreleases/food-water-watch-slams-sysco-us-foods-merger/
Interesting mobile option to engage customers. Opt4Text™ is the premiere custom Mobile Marketing provider for your business. Text message marketing instantly connects your brand with your audience. The best part is that your message is as relevant as the moment you hit the send button.
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HOUSTON, TX and ROSEMONT, IL – December 9, 2013 – Sysco Corporation [NYSE: SYY] and US Foods today announced an agreement to merge, creating a world-class foodservice company. The total enterprise value of the transaction is approximately $8.2 billion and the combination has been approved by the Board of Directors of each company.
One chef’s knife has been a champ in our kitchen for nearly two decades.
Can any other blade come close to offering what it does—and at a bargain price?
by Hannah Crowley
Therma-Tek Range Corporation may appear to be a new company in the market, but our tradition and combined experience spans more than 100 years. The owners are seasoned professionals in the design, development, manufacture and sale of commercial foodservice equipment. After selling and re-capitalizing their prior company; which was another well known and established manufacturer of residential and commercial cooking equipment, the owners decided to continue their tradition of success in manufacturing the highest quality foodservice cooking equipment with the formation of Therma-Tek Range Corporation. Our products carry this experience behind them, which sets them far ahead of our competition. The company represents quality, strength and performance, backed by unparalleled warranty and continued service. We carry a reputation in the marketplace for developing and delivering quality, value conscious, innovative products in a timely manner. We continuously emphasize research and development, as well as cutting edge product development, with a close understanding of market trends and needs.
Mercer—a company name highly regarded in the culinary
trade—is synonymous with quality, professional cutlery. A leader in the commercial market for more than 30 years, and the predominant supplier to more than 90% of culinary academies
in North America, Mercer brings you the finest tools used by
the industry.
World renowned commercially, Mercer historically supplied culinary education and professional chefs who have come to rely on the company for its distinct product offerings. Working closely with chef educators, chefs, and the leaders in this industry, Mercer constantly develops and expands its product lines to fulfill their needs. As the trend in the culinary arts continues to gain popularity, Mercer's new product offerings have allowed the company to expand its brand from the broadening professional base and to crossover into the consumer market. The ever-more-sophisticated home consumers are seeking those products used by the professionals. With a growing business in retail cutlery through gourmet, specialty, and department stores, Mercer's products are squarely positioned as high quality professional grade, but with a distinct value advantage.
The hallmark of Mercer's cutlery: exceptional quality in materials, unique design, and dedicated craftsmanship, honed to the exacting performance needs of the discriminating chef makes our products the undeniable choice for the professional and the enthusiast. Mercer is committed to delivering products and services that you can build on and
grow with.
Mercer Cutlery is a division of Mercer Tool Corp. This third generation family business which began as a small industrial company has evolved into a corporation with two distinct product ranges: Mercer Abrasives (www.mercerabrasives.com), the original industrial division offering bonded abrasives, coated abrasives and related products; and Mercer Cutlery, offering professional quality culinary tools and sets.
Today, Mercer's corporate commitment is summarized in these five words: Quality, Performance, Delivery, Service, and Price. The company will continue to offer products people know, use, and trust.
If you have comments, questions, or suggestions about Mercer, this website or any of our products, please e-mail us at: info@mercercutlery.com
Mercer—a company name highly regarded in the culinary
trade—is synonymous with quality, professional cutlery. A leader in the commercial market for more than 30 years, and the predominant supplier to more than 90% of culinary academies
in North America, Mercer brings you the finest tools used by
the industry.
World renowned commercially, Mercer historically supplied culinary education and professional chefs who have come to rely on the company for its distinct product offerings. Working closely with chef educators, chefs, and the leaders in this industry, Mercer constantly develops and expands its product lines to fulfill their needs. As the trend in the culinary arts continues to gain popularity, Mercer's new product offerings have allowed the company to expand its brand from the broadening professional base and to crossover into the consumer market. The ever-more-sophisticated home consumers are seeking those products used by the professionals. With a growing business in retail cutlery through gourmet, specialty, and department stores, Mercer's products are squarely positioned as high quality professional grade, but with a distinct value advantage.
The hallmark of Mercer's cutlery: exceptional quality in materials, unique design, and dedicated craftsmanship, honed to the exacting performance needs of the discriminating chef makes our products the undeniable choice for the professional and the enthusiast. Mercer is committed to delivering products and services that you can build on and
grow with.
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Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...Björn Rohles
Presentation from the Silicon Techie Night #24 (2024) about strategy. It outlines ten impulses how strategy helps to deliver real value for people, by aligning business mission, vision, and strategy.
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This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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In the contemporary world, the air cargo industry plays a pivotal role in global trade and commerce. With technological advancements shaping the industry, there is a growing emphasis on sustainable development to minimize environmental impact. This article delves into the realm of air cargo technology and sustainable practices, shedding light on the initiatives and innovations driving the industry towards a greener future. Additionally, Lars Winkelbauer — Navigating the Ethical Landscape: AI in Sustainable Development — provides insightful perspectives on ensuring ethical considerations are integrated into the adoption of these technological advancements.
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Back in 1881, the University of Connecticut (UConn) came into existence as a private land-grant research institution, quickly earning a spot among the top academic players in the United States. UConn isn't just about academics—it's a key player in the economic and cultural landscape. In fact, as a founding member of the New England's Knowledge Corridor, a collaborative effort between Hartford and Springfield, the university is deeply involved in fostering regional development, economic growth, and cultural richness.
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Did you know that the average ecommerce conversion rate is a mere 2.86%? That means for every 100 visitors to an online store, only about 3 make a purchase. With so much competition and an ever-increasing number of online shoppers, optimizing your website for higher conversions is crucial for the success of your ecommerce business.
In this comprehensive guide, we'll dive into 12 powerful conversion rate optimization (CRO) strategies that can help you turn more website visitors into paying customers. From improving website speed and optimizing for mobile devices to leveraging social proof and utilizing analytics, we'll cover actionable tips and best practices to help you maximize your ecommerce website's potential.
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
It is therefore essential to employ other water sources, such as river water, for consumption by humans. Commercial RO Plant purifiers manufactured by Netsol Water are necessary because a different type of water is completely unsuitable for human consumption. Large-scale water filtration is accomplished with the assistance of a Noida-based commercial RO plant manufacturer i.e., Netsol Water. It supports several methods for getting rid of all kinds of contaminants in water.
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2. 50 Ways to Better Engage With Fans on Facebook
Marketers know it’s their job to find the crowds, and there’s
a BIG crowd on Facebook. With over 840 million monthly
active users, Facebook has become a social media
juggernaut that is ignored at the peril of those companies
that still do not understand the paradigm shift caused by the
social media marketing phenomenon. But it isn’t enough for
businesses to treat Facebook as just another static website
to showcase their wares.
Interactive engagement is the key to social media marketing
success. People want to be able to find, discuss, and share
information that is relevant to their particular interests
and needs. They will return as long as there is new and
compelling content, a comfortable place to share information
and ask questions, and fun activities that are quick and easy
to participate in. This is an area social media excels in when
approached the right way.
Facebook Business Pages give companies the ability to become more than just a window full of
products and services with one way communication. Through social media marketing a business can
engage with current and potential customers, gain advocates, and expose its brand and products
to an ever larger audience. But creating and administering a Facebook page is not a one-and-done
activity. Like today’s website, it should be a lively place where there is always new stuff to do yet
where basic information is easily found at each visit.
How do you begin to optimize your Facebook page?
Interact
Communication has never been a one-way street, but past marketing methods have not been
conducive to back and forth discussions. Social media marketing, on the other hand, thrives on
interaction and engagement between a company and its customers.
The appropriate interaction makes people feel valued. It means their needs and desires have been
acknowledged and that the company is actively working to fulfill them. Getting the conversational
ball rolling, however, can be a challenge. How can a business get fans and visitors to engage with a
social media marketing effort?
1. Welcome visitors.
2. Ask a question about products or services.
3. Ask fans about their business.
4. Ask for help or crowd-source new product ideas.
5. Ask an easy non-product related question.
3. 6. Answer a question from a customer.
7. Respond quickly to comments from visitors and fans.
8. Create a connection from Facebook to the outside world.
9. Say “Thank You” publicly to active fans.
10. Join Facebook groups/networks.
11. “Like” other businesses on Facebook.
Fans return to where they feel welcome and where they are rewarded for being there. Engagement
is increased by making it easy to engage in return. While there are people who feel comfortable
writing a long response or carrying on a discussion, most prefer to keep things simple. So the
business should as well. To see how well the social media marketing effort is working, determining
the ratio of visitors that clicked “Like” or “Recommend” out of total visitors shows how effective the
Facebook page has been.
Ease and convenience rule modern life, especially in social media marketing. To get answers,
questions should be easy to respond to. If all it takes is a word or two, most people will take the time
to participate. Rather than make the questions all about the product, though, the best social media
marketing response will come from questions about a fan’s own business, about industry practices,
and about improving a product or service to better fit a fan’s needs.
For all social media marketing, when a fan or visitor asks a question, the response should be as
quick as possible, most effectively the same day. Using the email notification feature can ensure this.
This means businesses will need staff dedicated to social media marketing efforts. Publicly telling
fans “Thank you” means just as much as a quick answer. Showing appreciation goes a long way to
cementing a relationship.
A spirit of generosity is also a very
attractive part of social media
marketing. When a business can
“like” another business, not only does
that increase awareness of that other
business, but reciprocity levels the
same advantage back. This type of
mutual admiration society also shows
that the company is confident and
comfortable with sharing attention.
As engagement grows, advocates
will be found for the company through
social media marketing as well as
increased engagement between
fans, helping to grow awareness
across their networks. Joining networks and groups is another way of doing this. Plus, this level of
engagement yields a trove of information about fans and visitors that can be mined to determine
prominent industries using a particular product or service, what features are popular and which
4. could be jettisoned, where improvements can be made and what new product or service could be
successfully offered. This is one of the biggest strengths of social media marketing.
Share
Another strength of social media marketing is providing content. Doing so makes a company a good
resource. Allowing that content to be easily shared makes them a great resource. By leveraging
the networking effect of fans and their friends, content sharing spreads the business message
even farther through the graces of social media marketing. For greater participation, each piece of
content should include a summary of why it is of interest. The fact that the content will be subjected
to the editorial filter of the company’s industry will help keep the message consistent while showing
thought leadership and value.
In more than social media marketing, content is more than pieces of text. In addition to web pages,
articles, and other text based articles, content includes a multimedia approach. Videos, podcasts,
audio, photos, and more all add to the variety that can be offered. And it isn’t limited to company
content. It can and should include pieces about industry happenings and other information of
interest to the target audience. If a company is involved in charity activities, that can be included.
This creates another resource for fans and makes a company’s Facebook page the place to go for
information.
By placing the share button close to each piece of content, a business can make sharing that
content as easy as possible. Again, convenience is the watchword. Networks in social media
marketing are again leveraged since each time a fan shares a piece of content; it appears on his
newsfeed for his friends to see and forward to their friends.
Social media marketing is at its most effective when all social media marketing and other marketing
platforms carry the same message. This means that integrating these platforms that all send the
same message will increase visibility for that message as well as reducing noise.
12. Upload photos from the business.
13. Share videos.
14. Be a curator of interesting and focused
content.
15. Make all content on website and other places
“share-able” with a Like or Recommend
button.
16. Use news feeds and Facebook’s version of
the “re-Tweet” to spread message.
17. Guest post on other business pages.
18. Integrate social content from other social media.
19. Give away a checklist.
20. Create a list of resource links.
5. Personalize
This is the “social” in social media marketing. It shows the people behind the bricks and mortar or
website, adding a more personal touch to the company. Transparency and authenticity are musts.
Any hint of selling or speaking less than the truth will rapidly sink a social media marketing effort.
This doesn’t mean a company can’t sound like one. The point is to speak like the fans instead of
using corporate speak…professional but not like a sales brochure.
Another way of showing the human side of the corporation is publicly showing appreciation for staff
and introducing them to fans of the page. Or giving a look at how the company looks on the inside
and how it functions. The company seems more accessible.
21. Be a person, not a building.
22. Highlight a staff member.
23. Personalize greetings.
24. Enable faces on the like/recommend
button.
25. Offer a “behind the scenes” look at the
business.
Note: Enabling faces on like and
recommend buttons can boost click-
through rates by as much as 2 to 3 times in
comparison to plain buttons.
Promote
The Facebook Events application is a great place to offer webinar invitations, registration for new
white papers, or even to publish the details of a user conference. Promotions make a Facebook
page THE place to find out about new merchandise or services before anyone else.
26. Use the events application to promote webinars, white papers, other media content, or physical
gatherings.
27. Cross promote the business page to a personal Facebook page to make the business page
visible to a personal network.
28. Introduce new products on Facebook first.
29. Take advantage of the “vanity” URL.
30. Ask the fan if their purchase can be posted to their wall.
31. Convince website visitors, blog subscribers, and e-mail subscribers to like the business on
Facebook.
32. Use an effective CTA (call to action) to guide fans and visitors to take the desired action.
6. Privacy concerns are much in the news. Before using
a fan’s account to promote business always ask
permission in advance. If permission is given, using a
fan’s newsfeed to announce purchases provides added
visibility to the fan’s followers and friends while riding the
network outward. And, as with sharing, the easier it is to
do something, the more likely it will be done. Increasing
conversions by showing fans where to go every step of
the way during a transaction or engagement is a big part
of social media marketing.
Claiming the company name in a vanity URL makes
it easier to find on Facebook and prevents someone
else from using the name but there is a caveat: once
the Facebook company name is chosen and claimed it
cannot be changed.
Reward
Rewards make fans feel like part of a special club with perks nobody else gets. It neatly answers
the WIIFM question, “What’s in it for me?” Rewards can come in many forms.
33. Reserve exclusive content for new likes or new friends/fans.
34. Invite user content posting.
35. Showcase fans.
36. Reward fans for tagging the Facebook business page.
37. Reward fans for sharing content.
38. Set engagement goals and ask fans to help reach them in exchange for a goody.
Businesses can pump up social media marketing by recognizing expertise by way of publishing a
piece of fan content on the Facebook page. This is an excellent reward, giving their work visibility.
Or create a “Fan of the Week” and put the spotlight on a loyal user. It doesn’t have to be much: a
downloadable widget or badge. Just let them know they are appreciated.
Make It Fun
Who doesn’t want to have fun? Making the Facebook page a great place for a break can increase
the fan-base exponentially and is a smart social media marketing tactic.
39. Have a contest.
40. Rally fans around a cause.
41. Post a quiz.
42. Celebrate milestones.
7. An organization’s social media monitoring campaign can include contest for best photo,
most creative content, or for wearing the company T-shirt. Then they can post the results on
company Facebook page and on the company website. If a business makes it a practice to
be active in a particular charity or to assist people after a disaster, it can use Facebook social
media marketing to let the fans know where and how to help. By asking fans a multiple choice
quiz about an industry practice, a company invites participation as well as thought leadership.
Another fun activity is to have a big party as the page reaches a predetermined number of fans,
on anniversary dates, and for obscure holidays. Make social media marketing fun.
Optimize
Each social media marketing platform has its own quirks when it comes to search and
maintenance. A company Facebook page must be adapted to these quirks plus additional steps are
needed to make the Facebook page integrate with other social media marketing campaigns.
43. Be active with social media marketing efforts.
44. Use friend lists for personalizing offers.
45. Integrate traditional advertising.
46. Use the fan base to grow an email list.
47. Enable Open Graph Protocol.
48. Optimize for Facebook search.
49. Make page publicly searchable.
50. Claim business on Facebook Places.
It is called social media marketing for a reason. It is social and society craves novelty. A Facebook
page can get stale. With no posts, there are no comments. No comments means no engagement.
As with all social media marketing, a business must post great content on a regular basis so fans
have something to expect and look forward to. Consistency is the key.
For further integration into social media marketing campaigns, friend lists can be used to segment
prospects and customers according to a fan’s behavior online. Traditional print, television, and radio
advertising can include invitations to the company Facebook page. (A local NBC station draws for a
prize out of a group of fan likes received on a certain day.) Including subscription requests for email
newsletters or for email promotions can grow the email list using all opt-in requests as part of a
social media marketing campaign.
Optimization isn’t just for search engines. To optimize web pages for Facebook, companies can
enable OGP (Open Graph Protocol) to transform the pages into rich objects in the Facebook social
graph. For search, Facebook relies on an exact word match, requiring a slightly different method of
selecting keywords. Each business must select all forms of a keyword to enable fans to find their
page as easily as possible. Companies must also ensure pages are made publicly searchable; this
option is generally enabled by default but a test will show whether or not this has occurred.
For brick and mortar locations, business should take full advantage of location based marketing by
claiming their company on Facebook Places so people can use mobile technology to find them.
8. Summary
In order to make the investment in a Facebook page or other social media marketing campaign
pay off, companies must be diligent in learning the most effective ways to use the Facebook page,
the best way to engage with fans to grow a fan base, and in optimizing all media for Facebook’s
singular challenges.
A Facebook page should be an integral part of an overall social media marketing plan.
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