National park presentation 2011 2012

Fundação Fórmula Cultural

ART OF NATURE – NATIONAL PARK
2011/2012

NATURAL, CULTURAL AND HISTORIC HERITAGE BY IMAGES

The inclusion of people according local reality and needs of National Parks
Professional qualification through the recognition of natural and immaterial values

www.formulacultural.org.br

THE BRAZILIAN NATIONAL PARKS PROJECT
Introduction

To record in image bank, in the second edition, the actual status of conservation of Brazilian National Parks, its
fauna, flora, vegetation, communities, cultures and local traditions. The image is presented in digital support and
reproduced in quantity to be donated to Educational and Cultural Departments of States and Cities wich will redirect
to local schools surrounding the national park and other regions.

Unities of documentary will also donate to research and cultural centers and NGOs. The project is already
presented by own website WWW.NATIONALPARK.ORG.BR. The first edition of project included the Pantanal
National Park (MT) and Chapada dos Veadeiros National Park (GO). It was institutionally supported by ICMBio –
Chico Mendes Institute of Biodiversity Conservation. Now this entity is looking for financial support to continue the
images researches of national park including an important cultural/social activity with local communities.

Now the project’s purpose will serve as research source, discussion and contemplation. During the Formula
Cultural’s staff passing through the park it wil be reference for workshops with younger and students focused in:

* To register the natural and immaterial culture memory;
* To encourage the search for its origins through research, interviews, contemplation, reasoning, insight, creativity,

folklore, culture
* Recognition of their cultural values .

* To awake to the importance of national park setting people in their communities
To attend the local professional needs such as cultural producers, specialized guides, environmental agents,
biologists, among many others.

* To encourage and transmit the information to other Brazilian communities through the audiovisual, photograph,
internet and digital interaction;
Local younger as new information promoter;
* Professional qualification skill.

Local reality

The national parks are some of the few areas that still preserve its’ vegetation and original characteristics and
it’s fundamental to keep a vigilance about how the governments and communities are dealing with this matter.
These areas do not have enough governmental budgets for maintenance and management and at the same
time, the surrounding population has the right to survive. It causes unbalance in the environment. Registering
emotions from a humans’ point of view: happiness, surprise, sadness, distaste, contemplation, tiredness, will
be a way to show the environment. The conflicts between the agricultural culture – sugar cane, wheat, and
soy for consuming and exporting, grows through all Brazilian territory from the Amazons to the Rio Grande do
Sul; the population for its’ rights for surviving and the environmental preservation made the Formula Cultural
Foundation take an initiative to pursue the population into this challenge. The Brazilian population does not
have a high education and discernment level, and that’s why the usage of images is an important tool for the
understanding and starting of the individuals’ action, in which the sustainability matter is not generating
results. The population have to be capable to understand that nature’s preservation is also the generation of
money for their subsistence.



Target and power of image

1) Students and young people

With books and theoretical methods
Low reading rate
Mindlessness in the reading and explanation
Assimilation of the information as apprenticeship only
The information was maintained in somebody else's universe

With images
Entertainment power
Immediate reaction
Assimilation of the information with strong personal identification
It transported the information and the problems for his personal universe

2) Local communities
Environmental education
Consciousness
Qualification

3) Visitors
Tourism as economic activity
Tourist and local people greedy to being well-informed about the region
Information about history, culture of the people, the natural beauties, riches
Cultural integration.

General objectives
1. Consciousness of values
Stimulate young students to change their mind about the environment and make clear the importance to
preserve the Brazilian Nature;
Help to boost the self-esteem of the local population, by getting them involved in the work, building
awareness to preserve and add value to their wealth for present and future generations.
2. Image bank and memory
To create a image data bank of Brazilian National Parks, its nature and native also.;
Preserve the original images from national park areas before the climate changes.
3. Education
To become a sub-material for studies in schools, colleges and educational centers as references of
biologic, geographic, landscapes and communities characteristics and its differences as well;
To become a content to the Distance Learning System in the educational and cultural actions with the
new technologies that becomes stands out;
To make possible to access the information through the internet and digital media.
4. Environmental protection and sustainability
To provide the lack of Brazilian National Parks contents in opposite to American, Australian and other
foreign documentaries that shows outside the Brazilians students’ reality and language;
To present the Brazilian natural, historic and humanity heritage;
To increase the tourism activity;
To stimulate the sustainable development and not predatory
5. World Natural Heritage of UNESCO
Fernando de Noronha Marine National Park Pernambuco State
Iguaçu National Park Paraná State
Superagui National Park Paraná State
Jahu National Park Amazonas State
Serra da Capivara Nationa Park Piaui State
Pantanal National Park Mato Grosso State (in first edition of Blu Ray Disc)
Chapada dos Veadeiros National Park Goiás State (in first edition of Blu Ray Disc



Specific objectives

1. Documentary+ website + virtual communities - PRONAC 08-2749
Presented in Blu ray Disc with 30 minutes of program. The content is from two national parks
in each title of Blu ray Disc. Reproduction of 2,000 copies of each title; Internet portal and
social networks to the dissemination of the project as well.

2. Audiovisual / computer / internet workshops
Workshops will be taught by professional audiovisual and information technology during the
traveling of the team at the national park. Activities:
AUDIOVISUAL - Perception of their values / Introduction to screenplay/ Research / Notions of
framing in photography and video / Editing;
COMPUTER AND INTERNET - Conversion and transfer of files / Publishing and updating
content / Interactivity in social networking / security and care using the world wide web

3. Lectures - Welcome Professor!
Also during the passage of the Cultural Formula team, other professionals and local entities
will be invited to collaborate and stimulate young people to a professional qualification such
as the meteorologist, environmental agent, agronomist and professor ; researcher, biologist,
the artisan, artist, tour guide, the brigadier, among others. The tasks will be performed based
on experimental and practical activities and will focus on: The choice of occupation / study
and qualifications / dedication to work / compensation / overcome difficulties / its importance
in that context.

4. Digital cultural exchange
Once stimulated awareness, discovery and production, is essential to share and transmit
information to other individuals and communities. The information will be transmitted through
the websites and virtual communities that will serve as pilot for the initial activities for young
people. The internet activity will encourage them to share experiences, cultural and natural
facts produced by themselves. Integration and information exchange between young people
and cultures from other regions of Brazil. Virtual spaces are www.nationalpark.org.br Portal,
Orkut, Twitter, Flickr and Blog.
.

How to know the beneficiary people

Talking and hearing directly from local participants, the witness, history , the limits of their knowledge and
skills of discernment and transmission will be the start of proposed activities.
As an example we can comment about local communities in the Cerrado. Many are direct descendants of
Brazilian Indians and African communities. With the advance of colonial conquest of the Brazilian lands
were forced to fit into the interior of the country. Later and more recently, at the time of World War II, the
discovery of large amount of metals and crystals, that was widely used in the production of military radars,
the miners workers brought their families and established in the savanna in Goiás. With the end of World
conflict and the current efforts in environmental conservation, local communities were forced to adapt to this
evolution.



Why to do it
* Comprehension and understanding’s needs
It is proved that the information assimilation through the use of image shows immediate results . A good image
provide attention and entertainment.

* Recognition own concepts and values’s needs

The recognition of the concepts and values of their origins, traditions, histories, cultures and natural resources of the
universe where they belong, surround of National Parks, in the current global movement for environmental protection
against the effects of global warming, are extremally important for enhancement of self-esteem of local people.

•Perception of the intrinsic values of their cultures

To detect its values by encouraging curiosity, inquiry, research, the pursuit of knowledge in the most simple details of
customs, traditions and the actions and reactions of nature around you.

* Expression and information and knowledge transfer

To encourage creativity and cultural sensitibiliy through expression of audiovisual, photography and experiment.

* Self-esteem and productive capacities

To encourage initiative and capacity in any economic potential activity in the region.

Potential effects of social purpose

Not at all national parks are open to the public, which requires infrastructure for reception,
accommodation, meals, guide monitored and other needs. The parks that possess it, causes a local
community organization providing a new reality of work and income, but still lacking in many concepts
such as knowledge about their history, traditions, cultures, knowledge and memory. Other parks were
capable to create a new history such as the National Park of Serra da Capivara, which has the most
important archaeological sites of American human race. It has changed the concepts of its origin in
our continent. Today, this reality provided to local community to create from this feature, their pottery
decorated with cave inscriptions, even reaching the international market. The national parks are now
major allies in developing their local communities and needs more attention in our actions for its
evolution adding a important legacy to the local and all Brazilian culture . In addition we have the
Federal Government program to promote and structure the National Parks to receive tourists from all
over the world during the World Games.

The entity and relationship with the base communities

The entity is a partner of ICMBio - Chico Mendes Institute for Biodiversity Conservation - responsible
department for the national parks management. Formula Cultural receives logistic and technical
support about conservation programs, environmental education for tourists and history of creation as a
conservation unit. In addition to the condition of Federal Public Utility, Formula Cultural Foundation
allows to establish agreements and partnerships with local communities and public administration.


METHODOLOGY

The execution of this project is based on the principle that, to develop a region and preserve its natural and
cultural heritage, it is necessary to develop sensitivity and awareness of the people about this need. The project is
proposed so we may awaken the attention of society about the sustainable development of the region through
qualifying communication. It shall present the region in a global fashion, both for tourists and researchers but also
for the local community.

a) Documentary
1. Definition of the areas

Together with the ICMBio - Instituto Chico Mendes de Conservação da Biodiversidade, federal department
responsible for the administration of the National Parks through Term of Technical Cooperation. It is based on
government programs such as tourism increase according to:

•Plans of Handling that aim to open the parks to the public visitation;
•Necessity of register in images of the current conditions of the region and his communities;
•Special attention to the areas that preserve the river springs of important hydrographic basins as an important
way of economical, cultural and tourist activity in the communities around it

2. Field work

• Researches in collection of local institutes, universities, libraries and NGOs and
social actions, besides journalists of the region;
• Visit to the communities around the Parks as the fishermen, farmers,
craftsmen, hiding-places, tribes and
• others

3. Capture images of

• Fauna and flora;
• Water sides (rivers, lakes, waterfalls, sea)
• Touristic and historical places;
• Archaeological sieges;
• Local communities and around it;
• Local festivities;
• Personal routine activities in the context

4. Collecting testimonies

• Volunteers
• Environmental agents
• Representatives of the communities
• Tourist guides as agent for propagate the information
• Professionals of more several activities
• Local residents
• And other characters of the region who illustrate the culture, customs, the
history and his relation with the
environment where they live



5. Team Work

• Pre-production
• Production
• Editing
• Support
• Spread and distribution
• Sustainability

b) Workshop
During the staff’s traveling they will spent 5 days working with local communities.
Local professionals will be invited to talk about own experience and activity

This action expect to stimulate the young curiosity who will make their future and it
will be focused in:

•Education
•Culture and tradition
•Environmental preserve
•Self-awareness
•Self-esteem
•Professional future



Benefits of project
In addition to tax benefits we also comment:

Cultural

• Initiation to audiovisual techniques as expression tool in recognizing process of
own culture and communities;
• Local communities, cultures, folklore surround de parks as follow:
Center West scrubland = Africans communities and e ex-prospectors
North and Center West forests and swampland = Africans, mullatos and Indians
fishers
Northeast and southeast Atlantic forests = Africans communities, subsistence
agriculture
South canyons = European influence
• Development of new digital support

Social and sustainable

• Migration from past exploration and extractives activities to actual sustainable
economies as tourism, handcrafts and others and its benefits or difficulties
• Access to public medic, telephone, energy, internet sevices and its benefits or
difficulties

Education

• Base of studies and discussion about Brazilian areas;
• Base of comparative information between fauna, flora, releaf map, vegetaion,,
landscapes, hydrographic caracteristcs, biology, geology, climatic and other;
• The experience of professionals as inspiration for young people’s carrier from
local communities

Research

• Collect image bank from actual national parks preservation stage
• Comparative information about critical situation as ilegal hunting, Consultas e
comparativos em situações críticas de caça, destruction of trees, fire or
reforestation and sustainable management.



Environmental preservation

• Local characteristics able to enrich the population self esteem and make
them conscious about heritage and its importance.
• It demonstrate how these enrichment can purpose them proceeds through
the culture, history, festivities, art crafts and tourism.

History

• The actual image bank can be compare to old inscription in the rocks; to
monuments relief and, illustrations of castles that show us all world
evolution history.
• The registration about these areas is an important example for what
happened to Incas and Aztecs civilization. Researchers are not sure about
how they disappeared: the European attacks, any serious disease which
killed the people or the devastation of natural resources.

Memory

• To register information about our national parks we guaranty one of the
most important treasures: our memory.
• When we guaranty and put together the species databank with image
databank and its culture and history we built a live museum to visit,
contemplation and knowledge about our civilization.

The World Cup2014

• The international games will be one of the most important opportunity of
Brazil’s demonstration and opening to the world.
• The international games are one of the unique opportunity when enemies
can get together.
• The most important mote of preparing process to the event will focus
sustainable concepts.
• The Brazil’s mote after Eco 92 make the countries look for the world with
“three eyes”: the first one in the technology, the second in the society and
the third one in the environment.



ADVANTAGES TO SPONSORS/DONORS (to comercial companies)

1) 14001 Certification

Important material for ISO 14001 certification of Environmental Management Systems for disclosure of the
corporate posture taken up by the company

2) Tax and Accounting

Reduction in the tax paid on the result, through tax deductions resulting respectively from the sponsorship of
projects benefited by the Rouanet Law of Incentive to Culture - Law No. 8,313, and donation to an institution
which has been declared of federal public utility - Law No. 9,249/95.

3) Marketing

Exposure of the brand and investment with greater added value and the right to use images in
publicity actions and international sports event in 2014 and 2016



TOTAL GRANTS – 2011/2012

Pronac 110.559 – Edição Florestas ou Caatinga (Norte e Nordeste)..... R$ 258.932,00

Pronac 110.651 – Edição Mata Atlântica .................................................. R$ 241.582,00

AMOUNT REQUESTED: 50% of total grants

Pronac 110.559 – Edição Florestas ou Caatinga (Norte e Nordeste)....... R$ 129.466,00

Pronac 110.651 – Edição Mata Atlântica .................................................... R$ 120.791,00

COORDINATION

It’s coordinate by the same teamwork responsible for the first Bluray edition with Pantanal National Park at
Mato Grosso State and Chapada dos Veadeiros National Park at Goiás State. It already has recognized as the
first Brazilian Bluray produced with national content (before limited only to musicals and foreign movies). It is
spread through the links where demonstrates short content of the project:

WEB SITE
WWW.NATIONALPARK.ORG.BR

CONTACTS

For more information contact Formula Cultural Foundation team:
E-mail : contato@formulacultural.org.br
Site : www.formulacultural.org.br

Institutional support:


LIST OF BRAZILIAN NATIONAL PARKS

1) RS - Parque Nacional da Lagoa do Peixe
2) RS/SC - Parque Nacional dos Aparados da Serra
3) SC - Parque Nacional de São Joaquim
4) RS - Parque Nacional da Serra Geral
5) SC - Parque Nacional da Serra do Itajaí
6) SC - Parque Nacional das Araucárias
7) PR - Parque Nacional Superagüi
8) PR - Parque Nacional Saint-Hilaire/Lange
9) PR - Parque Nacional Campos Gerais
10) PR - Parque Nacional de Iguaçu
11) PR - Parque Nacional de Ilha Grande
12) SP/RJ - Parque Nacional da Serra da Bocaina
13) RJ - Parque Nacional da Serra dos Órgãos
14) RJ/MG - Parque Nacional de Itatiaia
15) RJ - Parque Nacional da Tijuca
16) RJ - Parque Nacional Restinga de Jurubatiba
17) MG/ES - Parque Nacional do Caparaó
18) ES - Parque Nacional Pontões Capixabas
19) MG - Parque Nacional da Serra da Canastra
20) MG - Parque Nacional da Serra do Cipó
21) MG - Parque Nacional das Sempre-Vivas
22) MG - Parque Nacional Cavernas do Peruaçu
23) MG - Parque Nacional Grande Sertão Veredas
24) BA - Parque Nacional Marinho de Abrolhos
25) BA - Parque Nacional do Descobrimento
26) BA - Parque Nacional Monte Pascoal
27) BA - Parque Nacional do Pau-Brasil
28) BA - Parque Nacional Chapada Diamantina
29) SE - Parque Nacional Serra de Itabaiana
30) PE - Parque Nacional do Catimbau
31) PE - Parque Nacional Marinho de Fernando de Noronha
32) CE - Parque Nacional de Jericoacoara
33) CE - Parque Nacional de Ubajara
34) PI - Parque Nacional de Sete Cidades
35) PI - Parque Nacional da Serra Capivara
36) PI - Parque Nacional Serra das Confusões
37) MA - Parque Nacional dos Lençóis Maranhenses
38) MA - Parque Nacional da Chapada das Mesas
39) PI/MA/TO - Parque Nacional das Nascentes do Rio Parnaíba
40) TO - Parque Nacional do Araguaia
41) DF - Parque Nacional de Brasília
42) GO - Parque Nacional da Chapada dos Veadeiros (in the first edition of Bluray Disc)
43) GO - Parque Nacional das Emas
44) MS - Parque Nacional da Serra da Bodoquena
45) MT - Parque Nacional do Pantanal Matogrossense (in the first edition of Bluray Disc)
46) MT - Parque Nacional Chapada dos Guiamrães
47) RO - Parque Nacional Pacaás Novos
48) RO - Parque Nacional da Serra da Cutia
49) AM - Parque Nacional Campos Amazônicos
50) AC - Parque Nacional da Serra do Divisor
51) AM- Parque Nacional do Jaú
52) AM- Parque Nacional do Pico da Neblina
53) RR - Parque Nacional do Viruá
54) RR - Parque Nacional da Serra da Mocidade
55) RR - Parque Nacional do Monte Roraima
56) AP - Parque Nacional do Cabo Orange
57) AP/PA - Parque Nacional Montanhas do Tumucumaque
58) PA - Parque Nacional da Amazônia
59) MT - Parque Nacional do Juruena
60) PA - Parque Nacional do Jamaxim
61) PA - Parque Nacional do Rio Novo
62) PA - Parque Nacional da Serra do Pardo


FEDERAL JUSTICE DEPARTMENT


NATIONAL AGENCY OF CINEMA


DISCLOSURE

PARQUES NACIONAIS DO BRASIL

Blu Ray Disc Art of Nature National Park
(1ª. Edition)

Website WWW.NATIONALPARK.ORG.BR

National park presentation 2011 2012

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