1. Email:
WebSite:
TONY.ZHANG@BIGFORTUNEDATA.COM
DSP.BIGFORTUNEDATA.COM

2. Business Opportunity:
Overseas Chinese consumers market continues to grow rapidly.
• Local Chinese community
• Overseas Students
• Overseas Travellers
Problem Solving:
North American and Europe businesses have largely missed the
opportunity to engage with this emerging consumer group because
the available media buying tools lack the capabilities of running
campaigns targeting the group meaningfully and cost-effectively.

3. Untapped Domestic
Growth Opportunity

5. Fortune Data Business Model:
FortuneData: a SELF-SERVE advertising
platform provides western businesses ONE-STOP
solution to engage local Chinese consumers cost-
effectively.

6. FORTUNE DATA SOLUTION: DEMO

7. Technology:
Fortune Data Ad Server
Clients
AD Exchanges
Big Data
Business
Knowledge
Brand
Marketer
SaaS
Platform
Real Time
Bidding
Advertiser
Algorithms
Programmatic
API
Web/Mobile Ad
@ North America
& Europe

8. Technology:
A Simple UI + A Sophisticated & Powerful Engineer = Amazing ROI

9. How we make money:
Cost of Ads +
20% Profit = Price

10. Market Size:
$30
Billon (Estimated)
Double-Digit Growth
2012 Data:
Chinese Travellers Spent $102 Billion
Canadian-Chinese Spend $35 Billion
American-Chinese Spend $160 Billion
Combining U.S., Europe, Canada and Australia, overseas Chinese consumers spend
at lease US$400 billion a year.

11. The Opportunity is Real and
the Time is Now

13. Competitors：
Print/TV - SingTao Daily , TV Channel
Digital - YorkBBS.ca VictoriaBBS.ca Creaders.net
Service Provider – Google Adwords

14. Marketing Stragegy:
Direct Marketing - cold call, email, tradeshow, SEO
Partnership - marketing agent, marketing firm
Third Party Resell

15. Team:
TONY ZHANG - A serial entrepreneur
Co-founder of CWKCommerce, invested by 321 incubator
SHIHAO WANG - Data scientist, Queen’s Ph.D. in computer simulations,
A top ranked programmer in TopCoder
RAY LUO -
Numerical simulation scientist and affiliate
marketing specialist, Uvic Ph.D candidate
We are a young, dynamic and energetic team, who have education and working
experiences in North America and China.

16. THANKS!
Q&A