Thousands of organizations have rushed to create a presence Facebook, but few stand out from the crowd. Sarah Koch of Causes is joined by Michaela Hackner and Andrew Cohen of Forum One Communications to provide tips on how to set the stage for success using Facebook Pages and Causes. This presentation was sponsored by Network for Good in August 2010. More information: www.forumone.com, causes.com, networkforgood.com.
2. About Network for Good Upcoming Trainings: Nonprofit911.org NetworkForGood.org – for Nonprofits
3. Introductions Sarah Koch Nonprofit Coordinator, Causes @causes Michaela Hackner Senior Project Officer, Forum One Communications @kalabird Andrew Cohen Managing Director, Forum One Communications @andrewjcohen
5. Facebook: Why It Matters #2 most visited site on the Internet, second to Google. 71 billion visits a day The average person spends 50 minutes a day Facebook is the single largest repository of photos Source: Mashable.com, April 2010
6. Facebook: Useful for… = 71 billion visits everyday Extending presence into extremely popular site Hosting conversations Viral sharing of interesting/unusual items Extending leaders’ personal networks Targeting by demographics, interests, geography
20. Facebook: How to Write for It Be humorous Post once or twice a day Publicize events Post links to external items too Ask questions, begin conversations Videos and photos stand out Don’t ask for favors too often
62. Resources Forum One Facebook Resources http://www.forumone.com/facebook-resources Causes Exchange Blog and Resource Center http://exchange.causes.com
63. Nonprofit911.org Recording & transcript will be available soon NEXT Webinar: 8/31 Overachiever’s Guide to Year-End Fundraising with Sea Change Strategies & Care2
64. Thank You! Sarah Koch, sarah@causes.com@causes Michaela Hackner, mhackner@forumone.com @kalabird Andrew Cohen, acohen@forumone.com@andrewjcohen