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5 Key Steps to Launch a Successful Webinar
Drive New Business in Challenging Times
Flash Class
Dean DeLisle
• Founder and CEO of Forward Progress, Inc.
• Creator of Social Jack™ - Influencer Development System
• Start...
Jackson DeLisle
• Production Manager at Social Jack™
• Trainer and Coach for the past 7 years
• Influencer Marketing and D...
How to Engage with the
Go-To-Webinar Interface
• Questions area in task bar
• Type us a question so we know you
understand...
Who we are
+
DIGTAL
BUSINESSS
INFLUENCE
EDUCATION
DIGITAL
BUSINESS
INFLUENCE
SERVICES
We bring a full set of capabilities ...
Digital Thought Leadership
Humanized
Brand
Rapid Launch
Plan
Influencer
and Advocacy
Development
Thought
Leadership
Conten...
Social Results - Where Do You Stand Now?
YOU
ARE
HERE
Agenda
Agenda
• State of Work Environment
– Mindset
– Choices
– Shifts
• Business Influence
– Benefits
– Vehicles of Influence
– ...
State of Work
Environment
State of Todays Work Environment
Source: SOCIAL JACK
• Mindset
• Choices
• Shifts
Business Influence
Thought Leadership
Create Business Influence – Why?
• Reputation
• Visibility
• Brand Awareness
• Trusted Relationships
• Referrals
• New Bus...
Vehicles of Digital Influence
• Content
• Blog
• ImagesVideo
• Webcast
• Podcast
• Social Media ($)
• Email
Source: IDC #247829
IDC Statistics
Employee
Advocacy
HOT!
Now
Influencer
Marketing
HOTTER!
Content shared by
employees rec...
Process and Guidance
17
9 - Steps
Process
Step One – Platform Selection
• Considerations
• Type
• Webcast vs. Webinar
• Functions
• Features
• Budget
• Ease of use
...
Step One – Platform Selection
• Marketing Features
• Import/Export Functions
• Customized Registration
• Polling Questions...
Benefits
Source: EZTALKS 7 SOCIAL JACK
Webinars/Webcast Common Benefits
• Cost Effective
• Connection from Anywhere* (Hard...
Features
Source: EZTALKS 7 SOCIAL JACK
WebinarWebcast Common Features
• Landing PagesData
• Stream Video Feed (Humans)
• C...
Software
Virtual Meeting Software
• GoToWebinar
• Zoom Webinars
• Live Stream
Step Two – Campaign Development
• Develop or Confirm
• Goals
• Offer
• Target
• Team**
• Message
• Date/Time
• Duration
Step Two – Add Influencer Marketing
• Activate Network
• Organizers
• Partners
• Affiliates
• Where will they help?
• Soci...
Step Three – Registration Development
• Develop or Confirm
• Content
• Landing Page
• Questions
4
Webinar
Development
Process
Step Four – Webinar Development
• Build Slides
• Polling Questions
• Handouts
• Closing Sequence
• Surveys
Step Five – Marketing
• Begin PPC, Social Media, Emails, WOM
• Activate Your Team
• Test Message, Measure, Adjust
Step Six – Registration Review
• Critical Step
• KNOW YOUR AUDIENCE!
• Is this who you wanted?
• Should you adjust present...
Step Seven – Deliver Webinar
• Test (Dry Run)
• Have Fun!
• Breathe
• Check Control Panel
• Show Screen/Camera
• Unmute
• ...
Step Seven – Includes Conversion
• Conversion Tips
• Pace yourself
• Offer to match the audience
• Hint to the offer (Ever...
Step Eight – Post Event Follow Up
• Conversion Tips
• Follow up deliverables (4-24 hours)
• Contact attendees
• Contact to...
Convert to Podcast
Step Nine - Document
1. Successes
2. Drops/Mistakes
3. Improvements
4. Next Steps
www.SocialJack.com
Flash Class: 5 Key Steps to Launch a Successful Webinar - Drive New Business in Challenging Times
Flash Class: 5 Key Steps to Launch a Successful Webinar - Drive New Business in Challenging Times
Flash Class: 5 Key Steps to Launch a Successful Webinar - Drive New Business in Challenging Times
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Flash Class: 5 Key Steps to Launch a Successful Webinar - Drive New Business in Challenging Times

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In the current state of the world, it’s no secret going digital is the ultimate lifeline to all businesses. While adjusting your business to this digitalized world may seem daunting, we’re here to make it easy. Marketing and producing a successful webinar is more than just buying software and flipping the switch. Our team, who has delivered over 2,000 webcasts, will share some of the critical steps that you need to be successful.

We will also talk about how to simulcast your current events and meetings, making it easier than ever to transfer your previously in-person events to entirely virtual.

Whether you work for an organization or you are building one, webcasts are great for attracting an audience, generating leads, and producing content. With a plan and a few key steps, we show you how to get started on your path to online success.

Survive the digital transition by joining this brief overview, where we show you how to jump in, have fun, and seamlessly pull off a successful, popular webcast.

About Dean DeLisle
Dean DeLisle, Founder and CEO of Forward Progress, and the creator of Social Jack, the number one Influencer Development Platform in the world, has developed training programs and services to help organizations and professionals become an influence in a very digital world. He and his team have trained and coached over 120,000 professionals, globally, throughout the last 15 years.

About Jackson DeLisle
Jackson has always been a production-enthusiast - with a passion for digital marketing stemming from childhood, he made it a priority to leverage and improve video strategies for his clients. For over 7 years, he has demonstrated the ability to effectively coach clients on building and maintaining their Influence on social media, as well as oversee the production of Social Jack’s live Influencer streaming programs such as monthly Flash Classes, webinars, and the weekly webcast/podcast, Influence Factory, which he was an integral part of creating.

About Social Jack
The Social Jack™ Team has successfully coached and trained over 120,000 professionals on Influencer Development, Social Selling, and B2B Influencer Marketing. Through their educational resources and services, they’ve helped thousands of individuals unlock their Influence and distinguish their digital presence.

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Flash Class: 5 Key Steps to Launch a Successful Webinar - Drive New Business in Challenging Times

  1. 1. 5 Key Steps to Launch a Successful Webinar Drive New Business in Challenging Times Flash Class
  2. 2. Dean DeLisle • Founder and CEO of Forward Progress, Inc. • Creator of Social Jack™ - Influencer Development System • Started at Merrill Lynch 1982, Brand Auditor for 5 years, Systems Implementation, CRM, Digital Marketing, Employee Advocacy, Influencer Development & Marketing - 30 years+ experience. • Trained and Coached over 120,000 in Influencer Development • Over 4,000 WebcastsWebinars • Host of Webcast/Podcast “Influence Factory” • Author of FIRST – The Street Guide to Digital Business Influence • Third Degree Black Belt • Family, Friends, Community Theater, Music, Entertaining..
  3. 3. Jackson DeLisle • Production Manager at Social Jack™ • Trainer and Coach for the past 7 years • Influencer Marketing and Development, Social Selling, Personal Branding, Social Networking, Digital Marketing, Video Marketing • Co-Host of The Influence Factory podcast • Third Degree Black Belt • Chicago Improviser • Student of the Second City • Family, Friends, Community Theater, Music, Entertaining..
  4. 4. How to Engage with the Go-To-Webinar Interface • Questions area in task bar • Type us a question so we know you understand • Ask us anything throughout the session Audio Problems during the webinar? Click on “Telephone” at any time to get the dial-in phone number: +1 (562) 247-8421 Access Code : 578-708-343
  5. 5. Who we are + DIGTAL BUSINESSS INFLUENCE EDUCATION DIGITAL BUSINESS INFLUENCE SERVICES We bring a full set of capabilities to Monetize Your Digital Thought Leadership MONETIZE DIGITAL THOUGHT LEADERSHIP
  6. 6. Digital Thought Leadership Humanized Brand Rapid Launch Plan Influencer and Advocacy Development Thought Leadership Content Training and Coaching Content Distribution & Management Measure , Adjust, Continue Connected Culture Increased Revenue Social Recruiting Engine Increased Market Share Thought Leadership Customer Retention and Acquisition
  7. 7. Social Results - Where Do You Stand Now? YOU ARE HERE
  8. 8. Agenda
  9. 9. Agenda • State of Work Environment – Mindset – Choices – Shifts • Business Influence – Benefits – Vehicles of Influence – Employee Advocacy • Launching a Webinar – Benefits – Choosing a Platform – Setup – Marketing – Follow Up • Process and Guidance –Bonus 9 Steps
  10. 10. State of Work Environment
  11. 11. State of Todays Work Environment Source: SOCIAL JACK • Mindset • Choices • Shifts
  12. 12. Business Influence Thought Leadership
  13. 13. Create Business Influence – Why? • Reputation • Visibility • Brand Awareness • Trusted Relationships • Referrals • New Business
  14. 14. Vehicles of Digital Influence • Content • Blog • ImagesVideo • Webcast • Podcast • Social Media ($) • Email
  15. 15. Source: IDC #247829 IDC Statistics Employee Advocacy HOT! Now Influencer Marketing HOTTER! Content shared by employees receives 8X more engagement than content shared by brand channels (Source: Social Media Today)
  16. 16. Process and Guidance 17
  17. 17. 9 - Steps Process
  18. 18. Step One – Platform Selection • Considerations • Type • Webcast vs. Webinar • Functions • Features • Budget • Ease of use • Reporting GotoWebinar – Zoom – Adobe - ETC
  19. 19. Step One – Platform Selection • Marketing Features • Import/Export Functions • Customized Registration • Polling Questions • Custom Layout – Sponsorships • Communication • Reporting Needs GotoWebinar – Zoom – Adobe - ETC
  20. 20. Benefits Source: EZTALKS 7 SOCIAL JACK Webinars/Webcast Common Benefits • Cost Effective • Connection from Anywhere* (Hardline) • Sharing of Information • Visually Connect (Webcast) • Increased Opportunities • Increased Productivity and Efficiency • Effective Illustrations • TrainingRecording • Dynamic Pivots • Audience Control • Reporting
  21. 21. Features Source: EZTALKS 7 SOCIAL JACK WebinarWebcast Common Features • Landing PagesData • Stream Video Feed (Humans) • ContentScreen SharingVideo Share • IllustrationsWhiteboard • Remote Control • Chat/Questions Que • VOIP/Dial in Options • Closed Caption • Breakout Rooms • RecordingCloud vs. Local • Lead GenerationMarketingReports • Support
  22. 22. Software Virtual Meeting Software • GoToWebinar • Zoom Webinars • Live Stream
  23. 23. Step Two – Campaign Development • Develop or Confirm • Goals • Offer • Target • Team** • Message • Date/Time • Duration
  24. 24. Step Two – Add Influencer Marketing • Activate Network • Organizers • Partners • Affiliates • Where will they help? • Social, Email, PPC USE ID40 sheet
  25. 25. Step Three – Registration Development • Develop or Confirm • Content • Landing Page • Questions
  26. 26. 4 Webinar Development Process
  27. 27. Step Four – Webinar Development • Build Slides • Polling Questions • Handouts • Closing Sequence • Surveys
  28. 28. Step Five – Marketing • Begin PPC, Social Media, Emails, WOM • Activate Your Team • Test Message, Measure, Adjust
  29. 29. Step Six – Registration Review • Critical Step • KNOW YOUR AUDIENCE! • Is this who you wanted? • Should you adjust presentation for audience? • Confirm Autoresponders!
  30. 30. Step Seven – Deliver Webinar • Test (Dry Run) • Have Fun! • Breathe • Check Control Panel • Show Screen/Camera • Unmute • Record
  31. 31. Step Seven – Includes Conversion • Conversion Tips • Pace yourself • Offer to match the audience • Hint to the offer (Every 6 min) • Have a clear close
  32. 32. Step Eight – Post Event Follow Up • Conversion Tips • Follow up deliverables (4-24 hours) • Contact attendees • Contact to non-attendees • Drip marketing/call sequence
  33. 33. Convert to Podcast
  34. 34. Step Nine - Document 1. Successes 2. Drops/Mistakes 3. Improvements 4. Next Steps
  35. 35. www.SocialJack.com

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