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How to Use LinkedIn for New
Business Development

(877) 592-6224

www.ForwardProgress.net
Using LinkedIn for New Business Development
Dean DeLisle









Founder and CEO of Forward Progress, Inc.
Train ...
 Please turn off your cell phone

 Close your email
 Remove all distractions
 Tune in and you will see the results

qu...
 Questions area in task bar
 Type us a message so we know you

got it
 Ask us anything throughout the class

(877) 592-...
Social Networks – Where do you Stand?

Social Networks – Where do you
Stand?
YOU
ARE
HERE

(877) 592-6224

www.ForwardProg...
Fear of Social Networking
 “I don’t have enough time”
 “I don’t know what my voice should be”
 “I worry about negative ...
The Popularity of Social Networks
 Cause
 Fear of Missing Out
 Need for Connection

 Effect
 Facebook: 1.2 Billion Ac...
The Issue with Social Networks
•
•
•

•
•

People add connections
They make postings
They link to content and articles
The...
Current Use of Social Network
Communication?
•

•
•
•
•
•
•
(877) 592-6224

Blogs
Articles
Postings
Status Updates
Emails
...
Why Online Social Networks?
•
•
•
•
•

•

Interactive
People Respond Better
Builds Trust
Builds Community
Viral Activity
S...
Social Networks We Already Know
•

•
•
•
•
•
•
•
•
•

Ourselves
Our Business
City/Country Clubs
Chambers
Industry Clubs
Or...
How Many Contacts Do You Have That
You Cannot See?
• That Know YOU?

Networking
Beyond
One-to-One

• That Trust YOU?
• Tha...
(877) 592-6224

www.ForwardProgress.net
2014 LinkedIn Stats - Growing
• LinkedIn Has Over 250 Million Members
• Average user has 240 “Connections”
• One degree fr...
Your First Conversation = Your Profile
•
•

Complete Profile
Be Clear
• What will you do for others?

• Why & How?
• What ...
(877) 592-6224

www.ForwardProgress.net
Be Complete and Clear in Your
First Conversation

(877) 592-6224

www.ForwardProgress.net
(877) 592-6224

www.ForwardProgress.net
The Reflection of Skills

(877) 592-6224

www.ForwardProgress.net
More New Items

LOOK
VIDEO
(877) 592-6224

www.ForwardProgress.net
“I lean heavily on my personal and company
LinkedIn profiles to promote my business. By
keeping both profiles fresh with n...
When you post – you are talking!
•

•
•
•

What does your audience want?
What do they need?
What are you passionate about?...
Value Based Posting

(877) 592-6224

www.ForwardProgress.net
Adding – Conversations
• Are you on LinkedIn?
• Is it ok if we connect?

Get
Social
(877) 592-6224

www.ForwardProgress.ne...
Adding – Conversations
1.
2.
3.
4.
5.

Remember
Be personal
Reference meeting
Include personal info
Set appointment
Add ph...
Interaction Points

(877) 592-6224

www.ForwardProgress.net
Interaction – Home

(877) 592-6224

www.ForwardProgress.net
Work it – 20 Min Max!

(877) 592-6224

www.ForwardProgress.net
(877) 592-6224

www.ForwardProgress.net
(877) 592-6224

www.ForwardProgress.net
Set the Hook

(877) 592-6224

www.ForwardProgress.net
Group Diving
LIVE DEMO

(877) 592-6224

www.ForwardProgress.net
Find Relevant Discussions

Finding Your Target in Groups

(877) 592-6224

www.ForwardProgress.net
Assignment
• Fix Your Profiles – Look good!
• Be Complete – Be Relevant
• What will you do for others?
• What do you want/...
WHAT IF YOU COULD?
Gain More Business with

Two LinkedIn Business Development Classes
+
Further Access to Live Coaching an...
www.LinkedIn98.com
Regularly $298 – Now only $98 for
Two LinkedIn Business Development Classes
+
60 Days of Access to our ...
www.LinkedIn98.com

Assignment
• Fix Your Profiles – Look good!
• Be Complete – Be Relevant

• What will you do for others...
www.LinkedIn98.com

Assignment
• Fix Your Profiles – Look good!
• Be Complete – Be Relevant

• What will you do for others...
www.LinkedIn98.com

Assignment

(877) 592-6224

www.ForwardProgress.net
www.LinkedIn98.com

Assignment
• Fix Your Profiles – Look good!
• Be Complete – Be Relevant

• What will you do for others...
www.LinkedIn98.com
Gain More Business with

Two LinkedIn Business Development Classes
+
Further Access to Live Coaching an...
www.LinkedIn98.com
Regularly $298 – Now only $98 for
Two LinkedIn Business Development Classes
+
60 Days of Access to our ...
Contact Us

Connect WITH Us!

dean@forwardprogress.net
TWITTER: www.twitter.com/deandelisle
FACEBOOK: www.Facebook.com/dea...
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How to Use LinkedIn for New Business Development - Forward Progress - Dean DeLisle

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This slidedeck supplemented the Forward Progress webinar, How to Use LinkedIn for New Business Development. In the webinar, Dean DeLisle, Founder and CEO of Forward Progress, described how those in business development can use LinkedIn to their advantage.

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How to Use LinkedIn for New Business Development - Forward Progress - Dean DeLisle

  1. 1. How to Use LinkedIn for New Business Development (877) 592-6224 www.ForwardProgress.net
  2. 2. Using LinkedIn for New Business Development Dean DeLisle         Founder and CEO of Forward Progress, Inc. Train and Coach over 2,000 people a month Trained and Coached over 85,000 in Social Network Skills Over 30 years in Business Coaching, Consulting and Training Call Center, Internet, eMarketing, Event Management, Lead Generation, Web Seminars, eLearning, eSelling Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thousands of People using Internet Based Lead Financial Services, Real Estate, Professional Services, Legal, Accounting, Manufacturing, Telecommunications, Technical, Insurance, Agencies, Auto, Retail, Banking, Educational and Channel Sales….. (877) 592-6224 www.ForwardProgress.net
  3. 3.  Please turn off your cell phone  Close your email  Remove all distractions  Tune in and you will see the results quickly! (877) 592-6224 www.ForwardProgress.net
  4. 4.  Questions area in task bar  Type us a message so we know you got it  Ask us anything throughout the class (877) 592-6224 www.ForwardProgress.net
  5. 5. Social Networks – Where do you Stand? Social Networks – Where do you Stand? YOU ARE HERE (877) 592-6224 www.ForwardProgress.net
  6. 6. Fear of Social Networking  “I don’t have enough time”  “I don’t know what my voice should be”  “I worry about negative comments”  “I don’t know what to post” (877) 592-6224 www.ForwardProgress.net
  7. 7. The Popularity of Social Networks  Cause  Fear of Missing Out  Need for Connection  Effect  Facebook: 1.2 Billion Active Users  LinkedIn: 250 Million Members  Twitter: 645 Million Active Users  Google+: 300 Million Active Users (877) 592-6224 www.ForwardProgress.net
  8. 8. The Issue with Social Networks • • • • • People add connections They make postings They link to content and articles They make updates They even link to their websites THEY DON’T PRODUCE ANY RESULTS! (877) 592-6224 www.ForwardProgress.net
  9. 9. Current Use of Social Network Communication? • • • • • • • (877) 592-6224 Blogs Articles Postings Status Updates Emails VideoPhoto Links www.ForwardProgress.net
  10. 10. Why Online Social Networks? • • • • • • Interactive People Respond Better Builds Trust Builds Community Viral Activity Sharing (877) 592-6224 www.ForwardProgress.net
  11. 11. Social Networks We Already Know • • • • • • • • • • Ourselves Our Business City/Country Clubs Chambers Industry Clubs Organizations Charities Religious/Health Network Groups LinkedIn Groups (877) 592-6224 www.ForwardProgress.net
  12. 12. How Many Contacts Do You Have That You Cannot See? • That Know YOU? Networking Beyond One-to-One • That Trust YOU? • That have done Business with YOU? • That would recommend YOU? Dean (877) 592-6224 Sue Pat Mark www.ForwardProgress.net
  13. 13. (877) 592-6224 www.ForwardProgress.net
  14. 14. 2014 LinkedIn Stats - Growing • LinkedIn Has Over 250 Million Members • Average user has 240 “Connections” • One degree from over 35,000 “Trusted Connections” • Two degrees from over 3,200,000 “Trusted Connections” • 160 Million unique visitors a month • 1 million new members added per week • 17.8 million members belong to groups • 1.2 million comments and posts to groups weekly • 2 billion people searches annually • 2 million companies have a company page OVER 1,000 to 1 (877) 592-6224 www.ForwardProgress.net
  15. 15. Your First Conversation = Your Profile • • Complete Profile Be Clear • What will you do for others? • Why & How? • What do you want/need? • What do you tell them? Credibility + Reputation (877) 592-6224 www.ForwardProgress.net
  16. 16. (877) 592-6224 www.ForwardProgress.net
  17. 17. Be Complete and Clear in Your First Conversation (877) 592-6224 www.ForwardProgress.net
  18. 18. (877) 592-6224 www.ForwardProgress.net
  19. 19. The Reflection of Skills (877) 592-6224 www.ForwardProgress.net
  20. 20. More New Items LOOK VIDEO (877) 592-6224 www.ForwardProgress.net
  21. 21. “I lean heavily on my personal and company LinkedIn profiles to promote my business. By keeping both profiles fresh with new content, I receive requests for meetings and information, and more requests to connect than I what I send.” - Spencer Maus, SpencerConnect Communications (877) 592-6224 www.ForwardProgress.net
  22. 22. When you post – you are talking! • • • • What does your audience want? What do they need? What are you passionate about? What will show them your personality – who you are? (877) 592-6224 www.ForwardProgress.net
  23. 23. Value Based Posting (877) 592-6224 www.ForwardProgress.net
  24. 24. Adding – Conversations • Are you on LinkedIn? • Is it ok if we connect? Get Social (877) 592-6224 www.ForwardProgress.net
  25. 25. Adding – Conversations 1. 2. 3. 4. 5. Remember Be personal Reference meeting Include personal info Set appointment Add phone number • Are you on LinkedIn? • Is it ok if we connect? Get Social (877) 592-6224 www.ForwardProgress.net
  26. 26. Interaction Points (877) 592-6224 www.ForwardProgress.net
  27. 27. Interaction – Home (877) 592-6224 www.ForwardProgress.net
  28. 28. Work it – 20 Min Max! (877) 592-6224 www.ForwardProgress.net
  29. 29. (877) 592-6224 www.ForwardProgress.net
  30. 30. (877) 592-6224 www.ForwardProgress.net
  31. 31. Set the Hook (877) 592-6224 www.ForwardProgress.net
  32. 32. Group Diving LIVE DEMO (877) 592-6224 www.ForwardProgress.net
  33. 33. Find Relevant Discussions Finding Your Target in Groups (877) 592-6224 www.ForwardProgress.net
  34. 34. Assignment • Fix Your Profiles – Look good! • Be Complete – Be Relevant • What will you do for others? • What do you want/need? • Add new items!! • Build Your Network Daily • Even if only 1 per Day •Be Social • Have Meaningful Conversations • Provide Value • Only 20 Min a Day • Be Present! (877) 592-6224 www.ForwardProgress.net
  35. 35. WHAT IF YOU COULD? Gain More Business with Two LinkedIn Business Development Classes + Further Access to Live Coaching and Training to Increase Quality Appointments and Targeted Referrals + The Following OnDemand Classes: • • • • • • • (877) 592-6224 LinkedIn Beginner 101 – Building the Ultimate Profile LinkedIn Beginner 102 – Building a Solid Network Social Jack Orientation 201 – Defining Your Destination Social Jack Orientation 202 – Network Science Social Jack Orientation 203 – The Referral Machine LinkedIn Advanced Sales 301 LinkedIn Advanced Sales 302 www.ForwardProgress.net
  36. 36. www.LinkedIn98.com Regularly $298 – Now only $98 for Two LinkedIn Business Development Classes + 60 Days of Access to our Social Jack Group Coaching and 7 Additional LinkedIn and Network Building Classes (877) 592-6224 www.ForwardProgress.net
  37. 37. www.LinkedIn98.com Assignment • Fix Your Profiles – Look good! • Be Complete – Be Relevant • What will you do for others? • What do you wantneed? • Add new items!! • Build Your Network Daily • Even if only 1 @ Day •Be Social • Have Meaningful Conversations • Provide Value • Only 20 Min a Day • Be Present! (877) 592-6224 www.ForwardProgress.net
  38. 38. www.LinkedIn98.com Assignment • Fix Your Profiles – Look good! • Be Complete – Be Relevant • What will you do for others? • What do you wantneed? • Add new items!! • Build Your Network Daily • Even if only 1 @ Day •Be Social • Have Meaningful Conversations • Provide Value • Only 20 Min a Day • Be Present! (877) 592-6224 www.ForwardProgress.net
  39. 39. www.LinkedIn98.com Assignment (877) 592-6224 www.ForwardProgress.net
  40. 40. www.LinkedIn98.com Assignment • Fix Your Profiles – Look good! • Be Complete – Be Relevant • What will you do for others? • What do you wantneed? • Add new items!! • Build Your Network Daily • Even if only 1 @ Day •Be Social • Have Meaningful Conversations • Provide Value • Only 20 Min a Day • Be Present! (877) 592-6224 www.ForwardProgress.net
  41. 41. www.LinkedIn98.com Gain More Business with Two LinkedIn Business Development Classes + Further Access to Live Coaching and Training to Increase Quality Appointments and Targeted Referrals + The Following OnDemand Classes: • • • • • • • (877) 592-6224 LinkedIn Beginner 101 – Building the Ultimate Profile LinkedIn Beginner 102 – Building a Solid Network Social Jack Orientation 201 – Defining Your Destination Social Jack Orientation 202 – Network Science Social Jack Orientation 203 – The Referral Machine LinkedIn Advanced Sales 301 LinkedIn Advanced Sales 302 www.ForwardProgress.net
  42. 42. www.LinkedIn98.com Regularly $298 – Now only $98 for Two LinkedIn Business Development Classes + 60 Days of Access to our Social Jack Group Coaching and 7 Additional LinkedIn and Network Building Classes (877) 592-6224 www.ForwardProgress.net
  43. 43. Contact Us Connect WITH Us! dean@forwardprogress.net TWITTER: www.twitter.com/deandelisle FACEBOOK: www.Facebook.com/deandelisle/ BUSINESS PAGE: www.Facebook.com/ForwardProgress LINKEDIN: www.linkedin.com/in/deandelisle www.ForwardProgress.NET (877) 592-6224 www.ForwardProgress.net

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