Social Selling FT 301 - LinkedIn Advanced Sales Techniques - Social Jack 2019 - GE Group G - CLP

Social Selling 301
LinkedIn Advanced Sales Techniques
SocialJack.com facebook.com/SocialJackinfo@SocialJack.com @GetSocialJack
SOCIAL SELLING – 301
Group G - CLP

Social Selling 301
Dean DeLisle
• Founder and CEO of Forward Progress, Inc.
• Creator of Social Jack™
• Train and Coach over 2,000 people per month
• Trained and Coached over 100,000 in Social
Network Skills
• Influencer Development, Relationship Marketing,
Social Selling, Influencer Marketing and Production,
eLearning, Lead Generation and Conversion Social
Networking, Digital Marketing

Social Selling 301
How to Engage with the
Go-To-Webinar Interface
• Questions area in task bar
• Type us a question so we know you
understand
• Ask us anything throughout the
session
Audio
Problems
during the webinar?
Click on “Telephone”
at any time to get
the dial-in phone number:
+1 (562) 247-8421
Access Code : 578-708-343

Social Selling 301
Previous Assignments
• Login to Social Jack
• Setup profile
• Understand your network
• Know your target customer/partner
• Add key connections in LinkedIn
• Build your Team
• Keep building (20 min @ day)
• Reference classes →

Social Selling 301
4 Handouts Today
• Questions area in task bar
• See handouts
• Ask us anything throughout the
session

Social Selling 301
Course Objectives
• Boost Network Ranking
• Improve Personal Branding
• Advance Business Influence
• Gain Social Selling Skills
• Building Powerful Network
• Online Appointment Setting
• Increase Targeted Referrals
• 20 Minute a Day Routine

Social Selling 301
Source: IDC #247829
IDC Statistics

Social Selling 301
Social selling is the process of developing relationships as part of the sales process.
Today this often takes place via social networks such as LinkedIn, Twitter, Facebook,
and Pinterest, but can take place either online or offline. Examples of social selling
techniques include sharing relevant content, interacting directly with potential buyers and
customers, personal branding, and social listening. Social Selling is gaining popularity in a
variety of industries, though it is used primarily for B2B (business-to-business) selling or
highly considered consumer purchases (e.g., financial advisory services, automotive,
realty).
Social selling has become more popular since companies have looked to increase their
return on investment of social media interaction.[5] Sales teams within organizations
frequently mine data from social media that may help them connect to customers in order
to create a more genuine sales lead.[5] The technique frequently focuses on approaching
potential clients in a less direct way, meaning they don't interrupt their daily lives with cold
calls and hard sells.[6] Koka Sexton stated that the art of social selling is said to speed up
many sales processes, while also improving relationships.
Source: Wikipedia: Social Selling
Social Selling

Social Selling 301

Social Selling 301
Commit to Your Success

Social Selling 301
ROI of Your Time – Twenty Minutes a Day

Social Selling 301
Commit Your Time – Twenty Minutes a Day

Social Selling 301
• Thought Leader
• Executive Presence
• Humanize Your Brand
• Attract Speaking Opportunities
• Increase Referrals
• Generate New Business
What are your Goals?
Know the Numbers! SHARE YOUR GOALS!

Social Selling 301
Identify Your Target
Who is your target customer/client/partner?
• What do they look like?
• What industry are they in?
• What size company do they work for?
• Who do they know?
• If they are consumers, what are their interests?
• Who will you be talking to?

Social Selling 301
• Airlines
• MRO (maintenance / repair / overhaul)
• Military Aircraft
• Business Jets
• Aircraft/Helicopter Operators
• FOQA – Flight Operation Quality Assurance
• FOQA Managers / FOQA Analysts
• Flight Safety
• Fuel Safety
• Anyone that flies and transmits aviation related data
Identify Your Target
Who is your target customer/client/partner?
SAMPLE
GE AVIATION
DIGITAL

Social Selling 301
The Network

Social Selling 301
Engagement Continuum
Disengaged Mis-Engaged Engaged
Barely logged in Unconsciously liking
things
Posting and
commenting
Learning about
Person’s profile
And background
Engaging with
intent to transform
relationship for
mutual benefit
Dr. Bob Wright – Wright Graduate University

Social Selling 301
Setting Your Jacktivity Plan
Intention for Your Twenty Minutes

Social Selling 301
Setting Your Jacktivity Plan
Intention for Your Twenty Minutes
MONDAY

Social Selling 301
Engaging with Your Network
• Home Page Scan
• Adding Ideal
Connections
• Status Update
Live Demo You Are The HOST

Social Selling 301
Home Page Scan
Live Demo

Social Selling 301
Power Move – Conversation
Power of 8,000 to 1
“Likes” and “Comments”
Power of million to 1
“Shares”

Social Selling 301
Build Rapport with Ideal Connections
POWER
MOVE

Social Selling 301
Adding Ideal Connections
Live Demo

Social Selling 301
Searching for Ideal Connections
Live Demo

Social Selling 301
Status Updates
Value Based
Posting
5-1
RULE
Now
#Hashtags
Live
Demo

Social Selling 301
Content Sources
https://www.linkedin.com/company/geaviation/

Social Selling 301
#Hashtags
Value Based
Posting
5-1
RULE
Now
#Hashtags
Live
Demo

Social Selling 301
#Hashtags
Value Based
Posting
3-5 per
POST
Use
#Hashtags
Live
Demo
TREND!

Social Selling 301
@Tagging Partners
Have permission or
good relationship
3-5 per
POST
Use in conversation,
thanking them, or
seeking advice

Social Selling 301
Introduction to Setting Appointments
POWER
MOVE

Social Selling 301
Questions?

Social Selling 301
Confirm Assignments
• Login to Social Jack
• Setup profile
• Know your goals
• Know your target customer/partner
• Practice your power moves daily
• Keep engaging (20 min @ day)
• Reference classes →

Social Selling 301
DEMO

Social Selling 301
Go for
your
Social
Selling
Black
Belt!

Social Selling 301
Your Next Classes and Coaching Sessions
Your Classes
Social Selling Orientation – Welcome to Social Selling Overview
Thursday, May 30, 2019 - 8:00 AM - 8:30 AM CT
Social Selling 101 – Social Selling Foundation/LinkedIn Beginner
Monday, June 3, 2019 - 8:00 AM - 9:00 AM CT
Social Selling 201 – Social Jack Network Building
Monday, June 10, 2019 – 8:00 AM - 9:00 AM CT
Social Selling 301 – LinkedIn Advanced Sales Techniques
Social Selling 302 – LinkedIn Advanced Sales Routine
Your Coaching Sessions
Tuesday, June 4, 2019 - 1:00 PM - 1:30 PM CT
You Are Group G

Social Selling 301
Thank You!

Social Selling 301
Connect WITH us!

Social Selling FT 301 - LinkedIn Advanced Sales Techniques - Social Jack 2019 - GE Group G - CLP

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Social Selling FT 301 - LinkedIn Advanced Sales Techniques - Social Jack 2019 - GE Group G - CLP