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E-reading for Dummies Cathy Ventura-Merkel, AARP Publications Cevin Bryerman, Publisher, Publisher ’s Weekly Mike Lee,  AA...
Quiz
Poll Results
Industry point of view
Change has come to owning and reading books
<ul><li>E-reader ownership doubled from 6% to 12% of US adults between Nov 2010 and May 2011 </li></ul><ul><li>Tablet owne...
Amazon Kindle 2007
E-readers flanked by smart phones and tablets
Buy both paper and electronic books online
Buy books on the e-reader
Or download them from your computer
E-readers run for days or weeks
Use e-readers indoors and out
E-readers keep some of the form of the book
Pages are still turned…
… but with a button push or finger swipe
The idea is to forget that you ’re using an e-reader
Text becomes fluid; page numbers are locations
Easily change text size
Instant dictionary look-up
Play word games
Read newspapers and magazines
Interactive children ’s books are popular
Buy audio books
Listen to music while you read
WiFi vs. 3G
Don ’t have an e-reader? No problem.
Even show photo albums
Download free e-books
Borrow e-books from your local library
Cases for every personality
E-ink readers need extra light
The ereading Gang of Five
The coming battle of devices ? Apple iPad Amazon Tablet B&N  Nook Color Kobo Touch Sony PRS-T1 Amazon Kindle 3 B&N Nook Si...
<ul><li>Be lighter on your feet </li></ul><ul><li>Bring everything but the kitchen sink </li></ul><ul><li>Save a buck or t...
Buy now!
Questions ?
[email_address] Twitter: curiouslee
Appendix Photo credits: http://www.flickr.com/photos/pamhule/5802294925/ http://www.flickr.com/photos/create70/5745975399/...
<ul><li>E-reader : </li></ul><ul><li>Screen </li></ul><ul><li>Feel </li></ul><ul><li>Battery </li></ul><ul><li>Wireless </...
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E-readers talk for AARP Life@50+ Los Angeles

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Mike lee ereaders_talk_v5_sept_2011.ppt

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E-readers talk for AARP Life@50+ Los Angeles

  1. 1. E-reading for Dummies Cathy Ventura-Merkel, AARP Publications Cevin Bryerman, Publisher, Publisher ’s Weekly Mike Lee, AARP.org Life@50+ 2011, Los Angeles v.3
  2. 2. Quiz
  3. 3. Poll Results
  4. 4. Industry point of view
  5. 5. Change has come to owning and reading books
  6. 6. <ul><li>E-reader ownership doubled from 6% to 12% of US adults between Nov 2010 and May 2011 </li></ul><ul><li>Tablet ownership in the US almost doubled (5% to 8%) over same period </li></ul><ul><li>24 Million iPads sold in US by end of 2011 </li></ul><ul><li>AAP reported April e-Book sales revenue +158% on same month last year (print revenues declined 25% Y/Y) </li></ul>Accelerating e-reader ownership
  7. 7. Amazon Kindle 2007
  8. 8. E-readers flanked by smart phones and tablets
  9. 9. Buy both paper and electronic books online
  10. 10. Buy books on the e-reader
  11. 11. Or download them from your computer
  12. 12. E-readers run for days or weeks
  13. 13. Use e-readers indoors and out
  14. 14. E-readers keep some of the form of the book
  15. 15. Pages are still turned…
  16. 16. … but with a button push or finger swipe
  17. 17. The idea is to forget that you ’re using an e-reader
  18. 18. Text becomes fluid; page numbers are locations
  19. 19. Easily change text size
  20. 20. Instant dictionary look-up
  21. 21. Play word games
  22. 22. Read newspapers and magazines
  23. 23. Interactive children ’s books are popular
  24. 24. Buy audio books
  25. 25. Listen to music while you read
  26. 26. WiFi vs. 3G
  27. 27. Don ’t have an e-reader? No problem.
  28. 28. Even show photo albums
  29. 29. Download free e-books
  30. 30. Borrow e-books from your local library
  31. 31. Cases for every personality
  32. 32. E-ink readers need extra light
  33. 33. The ereading Gang of Five
  34. 34. The coming battle of devices ? Apple iPad Amazon Tablet B&N Nook Color Kobo Touch Sony PRS-T1 Amazon Kindle 3 B&N Nook Simple Touch
  35. 35. <ul><li>Be lighter on your feet </li></ul><ul><li>Bring everything but the kitchen sink </li></ul><ul><li>Save a buck or two </li></ul><ul><li>Mark your favorite parts </li></ul><ul><li>Customize your device for your needs </li></ul>5 reasons you ’ll love your e-reader
  36. 36. Buy now!
  37. 37. Questions ?
  38. 38. [email_address] Twitter: curiouslee
  39. 39. Appendix Photo credits: http://www.flickr.com/photos/pamhule/5802294925/ http://www.flickr.com/photos/create70/5745975399/ http://www.flickr.com/photos/evansfam/4029115087/ http://www.flickr.com/photos/mcoloma/4187104473/ http://www.flickr.com/photos/mac/5817552614/ http://www.flickr.com/photos/albertize/4506285174/ http://www.flickr.com/photos/46166795@N08/4950506605/ http://www.flickr.com/photos/metrosis/5140054763/ http://www.flickr.com/photos/tim_d/5435437105/ http://www.flickr.com/photos/edvvc/4956221465/ http://www.flickr.com/photos/cubicgarden/5019895145/ http://www.flickr.com/photos/johncatral/4972621567/
  40. 40. <ul><li>E-reader : </li></ul><ul><li>Screen </li></ul><ul><li>Feel </li></ul><ul><li>Battery </li></ul><ul><li>Wireless </li></ul><ul><li>Support </li></ul><ul><li>E-book : </li></ul><ul><li>Source </li></ul><ul><li>Price </li></ul><ul><li>Format </li></ul><ul><li>Archive </li></ul><ul><li>Sharing </li></ul>Things to consider

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