Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
The Future of 
Content 
Distribution 
Tuesday, December 16, 2014 
Hashtag: #tech14 
M i k e L e e , S t r a t e g y A d v ...
Concepts 
• 1 C o n t e x t - d r i v e n m o b i l e c o n t e n t 
• 2 C o n t e n t d e l i v e r y i n t h e r e s p o...
AARP Near Me API to wearable 
AARP 
Member 
Advantages 
app 
using 
Near 
Me 
API 
@techconf #tech14
AARP Near Me API to wearable 
Yelp 
Monocle 
View 
Google 
Glass 
Compass 
App 
@techconf #tech14
AARP Near Me API to wearable 
@techconf #tech14 
Prototype 
AARP 
App 
for 
Google 
Glass: 
Discounts 
Compass
Concepts 
• 1 C o n t e x t - d r i v e n m o b i l e c o n t e n t 
• 2 C o n t e n t d e l i v e r y i n t h e r e s p o...
A peek at AARP Everywhere 
@techconf #tech14
A peek at AARP Everywhere 
@techconf #tech14
A peek at AARP Everywhere 
@techconf #tech14
A peek at AARP Everywhere 
@techconf #tech14
Concepts 
• 1 C o n t e x t - d r i v e n m o b i l e c o n t e n t 
• 2 C o n t e n t d e l i v e r y i n t h e r e s p o...
Invisible and predictive apps 
@techconf #tech14 
Mary 
Meeker’s 
Annual 
Internet 
Trends 
Report
Invisible and predictive apps 
@techconf #tech14
Invisible and predictive apps 
@techconf #tech14 
Google 
Now 
PredicGve 
Knowledge 
Boxes
Concepts 
• 1 C o n t e x t - d r i v e n m o b i l e c o n t e n t 
• 2 C o n t e n t d e l i v e r y i n t h e r e s p o...
Activity tracker linked to loyalty program 
@techconf #tech14 
AARP 
Rewards 
For 
Good 
on 
AARP.org
Activity tracker linked to loyalty program 
@techconf #tech14 
AcGvity 
trackers 
including 
the 
Fitbit 
(#3)
Activity tracker linked to loyalty program 
@techconf #tech14 
Walgreens 
Balance 
Rewards 
for 
Healthy 
Choices
Concepts 
• 1 C o n t e x t - d r i v e n m o b i l e c o n t e n t 
• 2 C o n t e n t d e l i v e r y i n t h e r e s p o...
The resurgence of internet audio 
Runaway 
hit 
serial 
podcast 
Audio 
without 
the 
book 
@techconf #tech14 
Narrated 
n...
Concepts 
• 1 C o n t e x t - d r i v e n m o b i l e c o n t e n t 
• 2 C o n t e n t d e l i v e r y i n t h e r e s p o...
Forrester Research Mobile Mind Shift 
@techconf #tech14 
Forrester’s 
thinking 
about 
“mobile 
moments” 
collected 
in 
a...
Forrester Research Mobile Mind Shift 
@techconf #tech14 
Template 
for 
ploWng 
mobile 
moments
Forrester Research Mobile Mind Shift 
@techconf #tech14 
Worksheet 
to 
think 
through 
implemenGng 
mobile 
moments
@techconf #tech14 
Mark To b i a s 
P r e s i d e n t 
Pantheon 
mark@panth.com 
7 0 3 - 8 3 5 - 9 3 3 0 
@mtobias 
Contac...
Prochain SlideShare
Chargement dans…5
×

Supplementary slides for ASAE Tech2014 Panel on: The Future of Content Distribution

1 281 vues

Publié le

https://www.technologyconference.org

Publié dans : Formation
  • Identifiez-vous pour voir les commentaires

Supplementary slides for ASAE Tech2014 Panel on: The Future of Content Distribution

  1. 1. The Future of Content Distribution Tuesday, December 16, 2014 Hashtag: #tech14 M i k e L e e , S t r a t e g y A d v i s o r, AARP M a r k To b i a s , P r e s i d e n t , P a n t h e o n Mike Lee’s Supplemental Slides
  2. 2. Concepts • 1 C o n t e x t - d r i v e n m o b i l e c o n t e n t • 2 C o n t e n t d e l i v e r y i n t h e r e s p o n s i v e w e b • 3 T h e r i s e o f i n v i s i b l e , p r e d i c t i v e a p p s • 4 T h e I n t e r n e t o f T h i n g s p u l l s c o n t e n t • 5 R e s u r g e n c e o f w e b a u d i o • 6 M o b i l e F i r s t f o r M o b i l e M o m e n t s @techconf #tech14
  3. 3. AARP Near Me API to wearable AARP Member Advantages app using Near Me API @techconf #tech14
  4. 4. AARP Near Me API to wearable Yelp Monocle View Google Glass Compass App @techconf #tech14
  5. 5. AARP Near Me API to wearable @techconf #tech14 Prototype AARP App for Google Glass: Discounts Compass
  6. 6. Concepts • 1 C o n t e x t - d r i v e n m o b i l e c o n t e n t • 2 C o n t e n t d e l i v e r y i n t h e r e s p o n s i v e w e b • 3 T h e r i s e o f i n v i s i b l e , p r e d i c t i v e a p p s • 4 T h e I n t e r n e t o f T h i n g s p u l l s c o n t e n t • 5 R e s u r g e n c e o f w e b a u d i o • 6 M o b i l e F i r s t f o r M o b i l e M o m e n t s @techconf #tech14
  7. 7. A peek at AARP Everywhere @techconf #tech14
  8. 8. A peek at AARP Everywhere @techconf #tech14
  9. 9. A peek at AARP Everywhere @techconf #tech14
  10. 10. A peek at AARP Everywhere @techconf #tech14
  11. 11. Concepts • 1 C o n t e x t - d r i v e n m o b i l e c o n t e n t • 2 C o n t e n t d e l i v e r y i n t h e r e s p o n s i v e w e b • 3 T h e r i s e o f i n v i s i b l e , p r e d i c t i v e a p p s • 4 T h e I n t e r n e t o f T h i n g s p u l l s c o n t e n t • 5 R e s u r g e n c e o f w e b a u d i o • 6 M o b i l e F i r s t f o r M o b i l e M o m e n t s @techconf #tech14
  12. 12. Invisible and predictive apps @techconf #tech14 Mary Meeker’s Annual Internet Trends Report
  13. 13. Invisible and predictive apps @techconf #tech14
  14. 14. Invisible and predictive apps @techconf #tech14 Google Now PredicGve Knowledge Boxes
  15. 15. Concepts • 1 C o n t e x t - d r i v e n m o b i l e c o n t e n t • 2 C o n t e n t d e l i v e r y i n t h e r e s p o n s i v e w e b • 3 T h e r i s e o f i n v i s i b l e , p r e d i c t i v e a p p s • 4 T h e I n t e r n e t o f T h i n g s p u l l s c o n t e n t • 5 R e s u r g e n c e o f w e b a u d i o • 6 M o b i l e F i r s t f o r M o b i l e M o m e n t s @techconf #tech14
  16. 16. Activity tracker linked to loyalty program @techconf #tech14 AARP Rewards For Good on AARP.org
  17. 17. Activity tracker linked to loyalty program @techconf #tech14 AcGvity trackers including the Fitbit (#3)
  18. 18. Activity tracker linked to loyalty program @techconf #tech14 Walgreens Balance Rewards for Healthy Choices
  19. 19. Concepts • 1 C o n t e x t - d r i v e n m o b i l e c o n t e n t • 2 C o n t e n t d e l i v e r y i n t h e r e s p o n s i v e w e b • 3 T h e r i s e o f i n v i s i b l e , p r e d i c t i v e a p p s • 4 T h e I n t e r n e t o f T h i n g s p u l l s c o n t e n t • 5 O l d m e d i a r e b o r n • 6 M o b i l e F i r s t f o r M o b i l e M o m e n t s @techconf #tech14
  20. 20. The resurgence of internet audio Runaway hit serial podcast Audio without the book @techconf #tech14 Narrated news Audio UI
  21. 21. Concepts • 1 C o n t e x t - d r i v e n m o b i l e c o n t e n t • 2 C o n t e n t d e l i v e r y i n t h e r e s p o n s i v e w e b • 3 T h e r i s e o f i n v i s i b l e , p r e d i c t i v e a p p s • 4 T h e I n t e r n e t o f T h i n g s p u l l s c o n t e n t • 5 R e s u r g e n c e o f w e b a u d i o • 6 M o b i l e F i r s t f o r M o b i l e M o m e n t s @techconf #tech14
  22. 22. Forrester Research Mobile Mind Shift @techconf #tech14 Forrester’s thinking about “mobile moments” collected in a highly regarded book
  23. 23. Forrester Research Mobile Mind Shift @techconf #tech14 Template for ploWng mobile moments
  24. 24. Forrester Research Mobile Mind Shift @techconf #tech14 Worksheet to think through implemenGng mobile moments
  25. 25. @techconf #tech14 Mark To b i a s P r e s i d e n t Pantheon mark@panth.com 7 0 3 - 8 3 5 - 9 3 3 0 @mtobias Contact Us Mike Lee S e n i o r A d v i s o r, D i g i t a l S t r a t e g y AARP D i g i t a l S t r a t e g y & O p e r a t i o n s mslee@aarp.org @c u r i o u s l e e

×