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Big Picture workshops - eleven

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Big Picture workshops - eleven

  1. 1. Pick my brain.
  2. 2. Understanding growth Sticky Paid Acquisition Viral Growth Engines, from The Lean Startup by Eric Ries
  3. 3. Know your numbers. Pirate Metrics, by Dave McClure
  4. 4. Know your numbers. Acquisition Pirate Metrics, by Dave McClure
  5. 5. Know your numbers. Acquisition Activation Pirate Metrics, by Dave McClure
  6. 6. Know your numbers. Acquisition Activation Retention Pirate Metrics, by Dave McClure
  7. 7. Know your numbers. Acquisition Activation Retention Referral Pirate Metrics, by Dave McClure
  8. 8. Know your numbers. Acquisition Activation Retention Referral Revenue Pirate Metrics, by Dave McClure
  9. 9. Option cards Write down the big numbers and growth engines you’re considering, one per card. Sticky Paid Acquisition Viral
  10. 10. Option cards Write down the big numbers and growth engines you’re considering, one per card. Sticky Paid Acquisition Viral Acquisition
  11. 11. Option cards Write down the big numbers and growth engines you’re considering, one per card. Sticky Paid Acquisition Viral Acquisition Activation
  12. 12. Option cards Write down the big numbers and growth engines you’re considering, one per card. Sticky Paid Acquisition Viral Acquisition Activation Retention
  13. 13. Option cards Write down the big numbers and growth engines you’re considering, one per card. Sticky Paid Acquisition Viral Acquisition Activation Retention Referral
  14. 14. Option cards Write down the big numbers and growth engines you’re considering, one per card. Sticky Paid Acquisition Viral Acquisition Activation Retention Referral Revenue
  15. 15. What on earth are you on about?
  16. 16. Tenacity Good for vision, inventing and improving. Bad for getting stuck on specifics that don’t work.
  17. 17. Know your options.
  18. 18. Business model prototyping No writing on the canvas - use post-its Use the post-its as you discuss. Move them around. 3 minutes max per model - quantity over quality Tip - aim for around 4-7 post-its per model
  19. 19. Mentor Mental Filtering
  20. 20. How do authors prebuild customer lists? One dynamic per card. 1 -3 dots per card.
  21. 21. How do authors prebuild customer lists? Will ppl buy pet food on Facebook? One dynamic per card. 1 -3 dots per card.
  22. 22. How do authors prebuild Evan can intro customer lists? me to Joe at Will ppl buy pet Initrode. food on Facebook? One dynamic per card. 1 -3 dots per card.
  23. 23. How do authors Sell to y2k prebuild Evan can intro software houses customer lists? me to Joe at through Initrode Will ppl buy pet Initrode. food on Facebook? One dynamic per card. 1 -3 dots per card.
  24. 24. Lock-in through re- installation costs.
  25. 25. Lock-in through re- Will this offer installation differentiate costs. against GMail?
  26. 26. Lock-in through re- Will this offer Big funding, installation differentiate scale userbase costs. against GMail? through paid channels.
  27. 27. Lock-in through re- Will this offer Big funding, installation differentiate scale userbase costs. against GMail? through paid channels. Greater cloud adoption opening a market?

Notes de l'éditeur

  • [Useful exercise - use the canvas to spot gaps and ask questions in someone else’s model.] 5 minutes each.\n
  • Ask about dyanmics and look for inconsistencies. Customer segment - how do they find out about you? Value proposition - where do people feel comfortable buying this kind of thing? What the hardest part to deliver it - do you have the resource/activity in place?\nAsk them to talk about the customer experience starting with not knowing a solution, to being a happy customer. \n\n
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  • [The Business Model Canvas visually enhances conversations, so everyone has a clearer idea of what’s being discussed.]\n
  • [There are many paths to your vision, and if you get stuck on one that doesn’t work, you’re probably committing your vision to failure. So understand your options.] Sex positions.\n
  • [In groups, we’re using the canvas to explore multiple ideas.]\n
  • Work on options of your own startup. \n1. Get your segmentation cards. Think of as many value propositions as possible.\n2. Pick one interesting new VP. If Steve Jobs was your business partner, what business model would deliver it?\n3. You have €10M but you need to spend it in a month. What do you launch?\n4. You have 48 hours to launch your business - ready to handle customers and take money - what’s your model?\n
  • physchological trauma after the wall of noise. conflated ideas. charisma bias. complicated visions that makes sense only to you. You’ll find you only vaguely remember conversations, miss opportunities, and when explaining your idea - people will find it confusing. Option cards will help you.\n
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  • Explain Business Model Evironment on a flipchart. (Industry forces (inc competition), Macroeconomic forces (inc funding cycles), Trends (Political, Economic, Social, Tech) and Market forces (including market needs)\n
  • Explain Business Model Evironment on a flipchart. (Industry forces (inc competition), Macroeconomic forces (inc funding cycles), Trends (Political, Economic, Social, Tech) and Market forces (including market needs)\n
  • Explain Business Model Evironment on a flipchart. (Industry forces (inc competition), Macroeconomic forces (inc funding cycles), Trends (Political, Economic, Social, Tech) and Market forces (including market needs)\n

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