We looked at the DNA of successful founders and graduates of the Founder Institute to understand why 92% are being successful with their startups. We looked at Richard Branson through the eyes of Ariane Richter and heard the story of Lokalisten.de by Norbert Schauermann.

2. JAN KENNEDY
German / British
Co-Director of FI in Munich. Nov Launch
6yrs in SaaS Biz Dev - 200 to 1,000 people, $0 to $140M pa
Silicon Valley, Austria, Hong Kong, Malaysia, Munich
Curator of the Munich StartupDigest
Entrepreneur in the making…
Life is getting serious…
I just got married 

3. STRUCTURE
• FI in 5 mins
• Why are we discussing Entrepreneurial DNA?
• 40 mins TALK – Ariane Richter, Q&A
• 20 mins BEER BREAK
• 40 mins TALK – Norbert Schauermann, Q&A
• The FI Admissions Test
• Drinks and Networking

4. My company,
has created
to help
the Founder Institute
a training and
mentoring program
entrepreneurs launching
a new startup
,
create meaningful and enduring
technology companies
with shared equity that
encourages peer support.
With secret
Sauce
A target audience
A defined offering
To solve a
problem

5. FI in 5 mins
• Note to Self – show infographic

6. Jan C. Küster
Sales-Driven Entrepreneurship Enthusiast

7. BUILDER
Reference: Joe Abraham

8. OPPORTUNIST
Reference: Joe Abraham

9. SPECIALIST
Reference: Joe Abraham

10. INNOVATOR
Reference: Joe Abraham

11. TALKS – Q&A
2

12. Norbert Schauermann
Founder, CEO & CMO
lokalisten.de, dreizehn°

13. Entrepreneurial DNA
• The only way to do it is TO DO IT!
• Troubleshooter-gene
• Creativity
• Authenticity
• Willing to leave the comfort zone
• Trial & error
• Strategist
• Judge of character
• Human resource management / motivation

14. Entrepreneurs Share Core Traits –
Ernst & Young
1st – What is the Generic DNA of an
Entrepreneur?
2nd – How do you tap into your own
DNA?

15. The FI Admissions Test
• Focusses on your DNA, not your business idea
• Guarantees you have the basics
• Social Science Testing
• 15,000 Applicants correlated
• 85% accuracy
Show Infografik

16. What Now?
• Get to know your DNA
• BOSI, Strengths Finder & FI Admissions Tests
• What do you need to compensate for when launching?
• Get exposure to as many successful people as possible. Take
Feedback. Pitch. Events. Founder Resources.
• If you have the DNA, consider joining the FI Training &
Mentoring Program in November

17. QUESTIONS
Twitter: @fimunich
FB - founderinstitutemunich