Information on the SEO proce

1. SEO for CPA & Accounting Firms
Lead Generation
SETTING GOALS
REPORTING INITIAL ANALYSIS
The most important step is defining
your goals and objectives for the
program. Flashpoint will meet with
your project leaders to develop
objectives which are achievable
through an SEO plan.
Flashpoint Marketing provides you The initial standing of your SEO. This is
with monthly updates on your the point from which your firm will
websites performance. These compare results throughout the
reports showcase several analytical process. This stage allows us to find
areas of opportunity for SEO man-
factors which help to manage and
adjust the SEO strategy for improved
CONTENT DEVELOPMENT agement.
results.
ISSUE BASED KEYWORD
OPTIMIZATION RESEARCH
Content is king in SEO. Often times clients are not
getting the results they want because there is
simply a lack of content to optimize. Flashpoint
The process of focusing on landing develops custom webcopy and articles to put Flashpoint will research the terms
page optimization within issue your firm in a position of power in the marketplace. actually being used by prospects to
specific areas. Such as Tax Credit, find your website and other websites
Tax Amnesty programs etc. like yours, so that the traffic can be
strategically drawn to your firm to
increase leads.
OFF-PAGE ON-PAGE
OPTIMIZATION IMPLEMENTATION
This part of the process is the promo- Flashpoint will implement appropri-
tion of the website outside of the ate title tags, header tags and
HTML build. Our activities Include meta-data into your firm’s website
inbound linking, blogging, directory HTML. This process allows search
submission and registration, as engines to understand and index
content sharing. website content appropriately.
FLASHPOINT MARKETING IS CERTIFIED IN SEARCH
ENGINE MARKETING AND ADVANCED SEO BY
THE SEARCH ENGINE MARKETING PROFESSION-
ALS ORGANIZATION.