2. Facts about instagram
Instagram has reached 500 million users since its
launch in 2010.
Over 60% of Instagram users log in daily, making it
the second most engaged network (can you guess
the first? Hint: starts with an "F").
30% of internet users are on Instagram.
Facebook bought Instagram in 2012, for $1 billion
(at the time, there were only 30 million users).
69% of US marketers plan to spend most of their
influencer budget on Instagram.
Instagram’s potential advertising reach is 928
billion users.
Nano-influencers(500-5k followers) make an
average of $114 per video post on Instagram,
compared with $100 for an image post and $43
for a story.
Power users(30k-500k followers) make an average
of $775 for an instagram video, $507 for an image
post and $210 for a story.
48.8% of brands are on Instagram.
3. 6 Reasons to use INSTAGRAM for business
1-The Value of Visuals
90% of information transmitted to the brain is visual.
In this point whatever the product is, you have to
present it in a visual way. Kissmetrics did a study to find
that “ content with relevant images gets 94% more
views than content without relevant images," making
Instagram the perfect outlet for sharing images of your
product/brand.
4. 2- Customers will search for you on Instagram.
They might search for you specifically by name, or by hashtags relating to your business or location. If your your not present there , they w
to find another business similiar to yours. And this is how you lost your customers.
3-Your Competitors Are on Instagram
If you don’t have an Instagram account and your competitors do, you’re giving them a competitive edge, plain and simple.
We need to be aware of what other competitors are doing in order to learn from their mistakes. By this way we will be at an
advantage and customers will trust us
5. 4-You Can Tag and Sell Your Products
To take advantage of this feature, you need to create a
product catalog from your Facebook page (that’s where
Instagram pulls the product info from).
5-It’s For All Types of Businesses
Many people often assume that photos work best for
product based businesses. But this isn’t necessarily true.
Even if your business is B2B, there are still plenty of
opportunities to share photos. And your photos don’t just
have to be about “work”. Include photos of your team
working, photos of travel destinations when meeting with
clients, photos of your office, photos of projects you’re
working on, photos of the flowers outside your office. The
options really are limitless on Instagram. Have fun with it
and make your photos a reflection of that!
6. 6 -Drive Traffic to Your Site
I totally agree. You can actually drive traffic to your website from Instagram. It may not be as easy as
Twitter, Pinterest, LinkedIn or Google+, or even Facebook for that matter, but it can be done. The
advantage those other sites have is that you can post links to your site right in your comments. On
Instagram, you can post a link to your site in the comments.
.