July 2014 Quarter Results
FRANCHISING SENTIMENT MOSTLY POSITIVE

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Key Survey Highlights
• Responding Franchisors continued an optimistic outlook
across many key growth drivers, however Service
Providers were less positive generally.
• The positivity reported by Franchisors towards general
business conditions tops other general business
confidence surveys (i.e. ANZ, and NZIER).
• Franchisors remain positive about franchisee profitability
prospects – arguably franchising’s most important key
performance indicator.
• Franchisors also remain positive about franchisor growth
prospects.

Background
• Quarterly survey of more than 400 New Zealand
franchisors and 100 specialist Service Providers (e.g.
consultants, banks, accountants, lawyers and
publishers) to the franchising community.
• Explores confidence in key measures critical to the
success of franchising, including the wider
environment, growth determinants, and franchising
health attributes and franchise system growth
prospects.
• This survey represents the views of 30 franchisors
and 15 Service Providers.

The Focus
GENERAL QUESTION AREAS
1. General business conditions
2. Franchisor growth prospects
3. Franchising growth drivers
• Access to capital
• Access to suitable franchisees
• Access to suitable locations
• Access to suitable staff
4. Franchisee growth & profitability prospects
• Franchisee sales levels
• Franchisee operating costs
• Franchisee profitability
5. How are things looking for franchisors and Franchisees in
their respective sectors?
Respondents indicate
whether they expect
the following aspects
to be better, the same
or worse over the
next 12 months
(compared to the
previous 12 months)

The Results
The latest results indicated continued
positive franchisor (net 53%) sentiment
toward general business conditions –
Service Providers did not match this
sentiment and reported a net 27%.
Service Provider results were reflective of
other more general business surveys
including the ANZ Business Outlook (40%
in May) and NZIER (32% in June) business
confidence surveys.

The Results
Franchisor sentiment for franchisor growth
prospects increased from net 41% in the
previous quarter to 63% this quarter. Service
Providers did not match this sentiment and
reported a net 27% down from 69% in the
previous quarter.

The Results
Franchisor sentiment toward accessing
financing increased from to 3% to net
13% , however Service Providers
decreased to a net 7% from 38% in the
last quarter.

The Results
Franchisor sentiment toward access
to suitable franchisees increased
this quarter, from a negative net 3%
to net 17% . Service Providers were
also more optimistic than previously
at a net 47%.

The Results
Confidence in access to
suitable staff increased
slightly from negative net 19%
to negative net 7%. Service
Providers matched this
sentiment.

The Results
Franchisor sentiment towards access to
suitable locations decreased from 7%
to negative net 8%. Service Providers
showed little change from the previous
quarter at net 7%.

The Results
Franchisor and Service Provider
sentiment towards franchisee sales
levels showed mixed results with
Franchisees rising to net 70%, but
Service Providers dropping to net
40% from 85% in the last quarter.

The Results
The outlook for operating costs this
quarter also provided mixed
results, with Franchisors at a net
13% and Service Providers at a
negative net 33%.

The Results
Franchisors sentiment toward future
franchisee profitability was positive
at a net 53%. Service Providers were
less positive at a net 7%, a decrease
from 31% in the last quarter.

More Information
www.franchisingconfidence.co.nz
Including:
• More detailed and complete results and analysis
• All charts and illustrations

Franchize Consultants
• The Franchising Confidence Index, is founded, designed
and operated by Franchize Consultants, New Zealand
specialists in franchising and licensing network
development. Founded in 1989, Franchize Consultants
have a long and supporting association with New Zealand
franchising.
• For further information contact Dr Callum Floyd
• Ph. (09) 523 3858
• Mob. 021 669 519
• Email. callum@franchize.co.nz
• Web. www.franchisingconfidence.co.nz
• Web. www.franchize.co.nz