1.6 billion people are on Facebook, how will you get to the 1 that buys your product?

•

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With no guidance on who your next customers are going to be, Facebook will optimize the targeting of your ad to spend money to the wrong audience. In this webinar Frank Cohen, digital ad expert, shows his top 10 favorite techniques to target your ad to Facebook and Instagram audiences already interested in your product, service, and event.

Social Media

1.6 billion people are on Facebook, how will you
get to the 1 that buys your product?
Frank Cohen, fcohen@clevermoe.com, +1 408 364 5508, September 9, 2020
2.7 Billion MAUs

You and me, we’re in a club now . . .
Marketers never have enough time, money, people
Marketers needs to be wary of Marketing AIs
Digital Ad Networks AIs work for them, not you
Marketers need their own Marketing AI

• Marketers need to conceptualize an ad
• To experiment until it works
• To be within budget and schedule
• To roll with the changes
• And still feel like hugging someone
Marketers

How We WorkKnow market segments?
Don’t know segments?
Place ads in minutes
Tracking Pixel across all networks
Expand networks

1.Target, target, target
2.Test, test, and test
3.Landing pages keep the prospects attention on your goal
4.Track the results
5.$50 usability labs
6.Understand your Conversion rates
7. Expand to all the ad networks
8.Keep your ads away from junk sites and bots
9.Call for help: Me, Influencers, Digital Ad Agencies
10.Be kind
10 Techniques

How was this valuable to you?
clevermoe.com/better-digital-advertising-now

You and me, we’re in a club now . . .
Lets meet again, and often

ContactLets meet again, and often
Frank Cohen, fcohen@clevermoe.com,
+1 408 364 5508
http://bit.ly/getfrankcohen
Bonus
Free Clever Moe account
1 hour strategy meeting with Frank
Automatic management as your ads run

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The most seasoned digital marketers sometimes have failed campaigns. As an experienced or fledgling Digital Marketer, you can make a few mistakes in or have gone through the mistakes of already running campaigns. This article will cover 8 of the most dangerous mistakes in digital marketing, related to optimizing conversions on media channels, social media, indicators, and how to fix or prevent. The most seasoned digital marketers sometimes have failed campaigns. However, you can help ensure your next campaign doesn’t run into setbacks, by avoiding 9 mistakes in Digital Marketing.

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Hear a fun, information-rich exchange between Silicon Valley Maker Frank Cohen and Disney Imagineer and Muppeteer Terri Hardin on their experiences using 3D printers, scanners, sculpting, and embedded electronics to make and market a consumer branded device. When they met Terri and Frank quickly found they shared a vision of the Maker Movement to use new technology in a way that teaches people how to make their own creations, and in turn teach others to make for themselves. Terri and Frank will talk about their expectations and the reality of bringing an idea not only into something tangible but a real consumer product to market. They will walk you through the process they followed and how they pivoted from the original concept by pulling-in their interests in Steampunk style, Disney-style story telling, and wearable art jewelry. They will talk about how the original concept was received on Kickstarter and why Terri responded to the secondary product better than the first. You will learn how they moved on the secondary idea, why they chose to go in that direction, and the next steps they identified. If you have prototyped with technology that is accessible to the general public, you will learn it is not as hard as you think. They will show this in practice. The talk will end with a discussion of using 3D printing and other technologies to make the design-to-fabrication process inexpensive and accessible. They will cite the big lessons to move from prototyping into overseas fabrication to help you on your own project.

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Frank Cohen, CTO/Founder at Appvance, teaches developers and testers how to become more closely aligned with easily deployable and configurable tools such as Jenkins CI and performance testing platforms.   Learn how to:  * Merge Agile SDLC and Performance Testing  * Speed-up test operations by configuring Jenkins for automatic build, deploy, and tests  * Instantly identify functional and performance issues using Jenkins as a performance dashboard  * Use effective choices in Jenkins deployment – in the cloud, hosted, or in your datacenter

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Frank Cohen's session from the STARWest (Software Test Automation) conference, October 2014. Building mobile apps and Ajax apps effectively requires a blended approach to test automation.   Frank Cohen, CTO/Founder at Appvance, shows how to leverage the best application performance test methodology with test tools to deliver excellent Ajax, iOS and Android apps.   Learn how to:  * Effectively choose a mobile testing method for Agile shops  * Reduce costs by choosing the best tools (Appium, Jenkins, Appvance PerformanceCloud)  * Scale-up your mobile testing to thousands of test suites automatically  * The mix-and-match mobile testing methodology for just-in-time performance testing

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Appvance coined the term "Proactive APM" (Application Performance Management) to demonstrate techniques and tools for business managers, engineers, and testers a way to anticipate the end-user experience while the app is under development. It simulates user load on apps once the app launches. This allows for instant diagnoses when there are production issues, by comparing expected transaction times with potential issues. If you are already using New Relic, you’ll want to add Appvance PerformanceCloud to your app development and testing environment.

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Appvance PerformanceCloud (APC) is the first beginning-to-end test system which accurately drives 100% of the actual user interactions, even with complex HTML5 and AJAX client-side code. Apache JMeter is an Apache project to test Web applications at the HTTP protocol level. Adding the ability to re-use existing JMeter scripts with the Appvance cloud testing platform enables JMeter users to test Web apps, Ajax apps, Mobile (iOS/Android), and Oracle Forms apps.

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With the Selenium project team's focus on making the WebDriver APIs a W3C standard, this is a good time to talk about where Selenium is going and the support it is getting from commercial open source companies. Frank Cohen, CEO at PushToTest, will discuss Selenium tools - record/playback utilities, deploying Selenium scripts to the Cloud, results analysis tools to surface functional issues and performance bottlenecks, and operational test database repositories - needed to be productive and successful with Selenium.

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1.6 billion people are on Facebook, how will you get to the 1 that buys your product?

1. 1.6 billion people are on Facebook, how will you get to the 1 that buys your product? Frank Cohen, fcohen@clevermoe.com, +1 408 364 5508, September 9, 2020 2.7 Billion MAUs

2. You and me, we’re in a club now . . . Marketers never have enough time, money, people Marketers needs to be wary of Marketing AIs Digital Ad Networks AIs work for them, not you Marketers need their own Marketing AI

3. • Marketers need to conceptualize an ad • To experiment until it works • To be within budget and schedule • To roll with the changes • And still feel like hugging someone Marketers

4. How We WorkKnow market segments? Don’t know segments? Place ads in minutes Tracking Pixel across all networks Expand networks

5. 1.Target, target, target 2.Test, test, and test 3.Landing pages keep the prospects attention on your goal 4.Track the results 5.$50 usability labs 6.Understand your Conversion rates 7. Expand to all the ad networks 8.Keep your ads away from junk sites and bots 9.Call for help: Me, Influencers, Digital Ad Agencies 10.Be kind 10 Techniques

6. How was this valuable to you? clevermoe.com/better-digital-advertising-now

7. You and me, we’re in a club now . . . Lets meet again, and often

8. ContactLets meet again, and often Frank Cohen, fcohen@clevermoe.com, +1 408 364 5508 http://bit.ly/getfrankcohen Bonus Free Clever Moe account 1 hour strategy meeting with Frank Automatic management as your ads run

1.6 billion people are on Facebook, how will you get to the 1 that buys your product?

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