1.
5 solutions to the digital ad
networks unsolvable puzzle
Frank Cohen, fcohen@clevermoe.com,
408 364 5508, August 26, 2020

2.
Webinar recording
• These slides are from a webinar hosted by Frank Cohen
• Watch the webinar recording at
https://clevermoe.com/better-digital-advertising-now/
• Digital advertising expert Frank Cohen hosts a series of
webinars on to make marketing faster, easier, and less
expensive in the era of Digital Ad Network AIs

3.
You and me, we’re in a club now . . .
Marketers never have enough time, money, people
Marketers needs to be wary of Marketing AIs
Digital Ad Networks AIs work for them, not you
Marketers need their own Marketing AI

4.
Introduction and why the topic is important (5 mins)
Product demo (10 mins)
How to take action on the topic (5 mins)
Q&A (10 mins)

5.
Marketers need
to conceptualize an ad
to experiment until it works
to be within budget and schedule
to roll with the changes
And still feel like hugging someone
Marketers

6.
Know market segments?
Don’t know segments?
Place ads in minutes
Tracking Pixel across all networks
Expand to other networks
How We Work

7.
Digital Ad Networks
Surfaced our first challenge: How to
make it self-service

8.
Here’s why

9.
Detailed Analysis

10.
How does their AI work?
Campaign type
FB Pixel
Demographics
Interests
Spend control
Demo

11.
How do you manage a campaign as it runs?
clevermoe.com/adcalc
How do you measure success?

12.
Once you get good…
LinkedIn Ads
Facebook Ad Manager
Twitter Ad Manager
+ 60 More

13.
How was this valuable to you?
clevermoe.com/better-digital-advertising-now

14.
You and me, we’re in a club now . . .
Lets meet again, and often

15.
ContactLets meet again, and often
Frank Cohen, fcohen@clevermoe.com,
+1 408 364 5508
Bonus
Free Clever Moe account
1 hour strategy meeting with Frank
Automatic management as your ads run