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Análise de Ecommerce no Google Analytics - Frank - Mestre Academy - RD Summit 2014

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3 dicas de como usar o Google Analytics para fazer e receber análises de ecommerce.

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Análise de Ecommerce no Google Analytics - Frank - Mestre Academy - RD Summit 2014

  1. 1. 1 Análise de Ecommerce no Google Analytics Práticas Avançadas de Google Analytics para Ecommerce
  2. 2. 1 agenciamestre.com/perfil/frank
  3. 3. Custom Alerts Análise automática de performance! 1
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  10. 10. Custom Dimension Criando uma dimensão para status de estoque de produtos 1
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  13. 13. 1 <script> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement (o), m=s.getElementsByTagName(o) [0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) }) (window,document,'script','//www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-3637823-3', 'auto'); var dimensionValue = 'fora de estoque'; ga('set', 'dimension1', dimensionValue); ga('send', 'pageview'); </script>
  14. 14. 1 <script> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement (o), m=s.getElementsByTagName(o) [0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) }) (window,document,'script','//www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-3637823-3', 'auto'); var dimensionValue = 'fora de estoque'; ga('set', 'dimension1', dimensionValue); ga('send', 'pageview'); </script> Ou: descontinuado; ou: em estoque;
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  17. 17. Data Import Upload de dados para ampliar medição de ROI 1
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  30. 30. 1 Exporte os dados do FB e crie um arquivo CSV neste formato:
  31. 31. 1 http://bit.ly/gaFBROI
  32. 32. 1 Análise de Ecommerce no Google Analytics Práticas Avançadas de Google Analytics para Ecommerce

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