Using social media to boost ratings and brand awareness
Using effective ways to collect audience data for secondary exploitation
Case study on results from successful social media campaigns
3. The Team
Based in London Bridge
• Web Analytics
• Competitor Analytics
• SEO Support
• Pay Per Click
• Social Media
• Affordable PR
• Content Creation
• Data Mining
• Email Marketing
6. • Using social media to boost ratings
and brand awareness
• Using effective ways to
collect audience data for
secondary exploitation
• Case study on results from successful
social media campaigns
7. 86% of marketers said that social media is important to their business.
64% of marketers saw lead generation benefits when spending just one hour a
day on social media.
75% of marketers say traffic increase is one of the major benefits of social media.
65% of marketers using social media for over 3 years reported an increase in
sales over that period.
89% of all businesses with a dedicated social media platform reported an
increase in their market exposure.
Source: 2013 Social Media Marketing Industry Report
9. We’ve developed a tool
that gives you access to
MILLIONS
of bloggers around the world
Database size:
10,000,000
10. Outreachr, like Google,
crawls thousands of
webpages everyday.
The more pages we crawl,
the more websites we add
to our database.
It is hard to stay
away from SPAM!
Especially in the
62% of Netherlands.
internet
traffic is
SPAM
11. Tip: Quality,
not quantity!
Better brand
visibility in Google?
You need links from
other sites!
17. You can pay Facebook and Twitter to promote your message.
Both platforms will allow you to target specific audiences,
demographics and countries.
• On Facebook, using sponsored stories will increase your
organic outreach, triggering viral content.
• On Twitter, more people will engage/retweet your story
with the more visibility you will receive.
You could use
paid to launch
campaigns
18. • Build a loyal fan base which will generate
word of mouth for you and your content.
• Kick start your organic growth with
paid social media reach.
• Build valuable communities that are
dedicated to your content and will become
recurrent viewers.
• Reward and engage your viewers regularly
to increase retention and viewership.
Remember!
Social is a
long term
investment
19. How to use effective ways to collect
audience data for secondary exploitation
26. Case study on results from successful
social media campaigns
27. Italian publisher wanted to launch a cake baking magazine in the UK.
We identified influencers in the right niche (cooking) and sent them
some freebies/previews.
Result:
• We grew the audience from 25,000 to 150,000 in 3 months.
• We had over 50,000 subscriptions from social media.
# Cake
decorating
28. # Ice Bucket
Challenge
In August ‘14,
ALS received
$31.5M vs
$1.9M last year
30. 1. Your Friends Do The Bidding
The ALS Association isn't challenging you to film yourself dumping cold water
on your head, it’s your friends. They’re the ones who get you involved, and
they’re the ones who are going to watch your video.
2. It’s Attached to a Cause
While ALS is a devastating disease and supporting ALS is a worthy cause,
the social media call to action has created a stronger personal connection.
3. It Has a Deadline
The 24-hour deadline is the most ingenious component of the Ice Bucket
Challenge campaign. Every social media and digital marketer understands
that urgency is a key component for any call-to-action.
4. It’s Silly
The ALS Ice Bucket Challenge videos are simply fun to watch. The challenge
made a very serious disease mainstream with funny videos.
5. A Lot of Luck
The ALS Ice Bucket Challenge did everything right. Cloning this idea won’t
work now, it has been done. Learning the mechanics could inspire a different
viral campaign.
# Ice Bucket
Challenge