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An introduction to Outreachr.com 
Ĵ ķ ĸ
The Team 
Based in London Bridge 
• Web Analytics 
• Competitor Analytics 
• SEO Support 
• Pay Per Click 
• Social Media 
• Affordable PR 
• Content Creation 
• Data Mining 
• Email Marketing
Leading brands 
trust us to 
deliver their 
marketing
Today 
Ĵ ķ ĸ
• Using social media to boost ratings 
and brand awareness 
• Using effective ways to 
collect audience data for 
secondary exploitation 
• Case study on results from successful 
social media campaigns
86% of marketers said that social media is important to their business. 
64% of marketers saw lead generation benefits when spending just one hour a 
day on social media. 
75% of marketers say traffic increase is one of the major benefits of social media. 
65% of marketers using social media for over 3 years reported an increase in 
sales over that period. 
89% of all businesses with a dedicated social media platform reported an 
increase in their market exposure. 
Source: 2013 Social Media Marketing Industry Report
Using social media to boost ratings and 
brand awareness
We’ve developed a tool 
that gives you access to 
MILLIONS 
of bloggers around the world 
Database size: 
10,000,000
Outreachr, like Google, 
crawls thousands of 
webpages everyday. 
The more pages we crawl, 
the more websites we add 
to our database. 
It is hard to stay 
away from SPAM! 
Especially in the 
62% of Netherlands. 
internet 
traffic is 
SPAM
Tip: Quality, 
not quantity! 
Better brand 
visibility in Google? 
You need links from 
other sites!
More 
Followers? 
You need to 
engage with 
influencers!
We build 
Outreachr 
to do both 
Think about 
your target 
audience and 
search for it
Building a 
32 campaign 
countries 
Identify 
audiences 
with tags
Quick 
Search
Engage 
with them! 
Brand 
Ambassador 
Recruiting 
Follow 
Retweet 
Email 
Like!
You can pay Facebook and Twitter to promote your message. 
Both platforms will allow you to target specific audiences, 
demographics and countries. 
• On Facebook, using sponsored stories will increase your 
organic outreach, triggering viral content. 
• On Twitter, more people will engage/retweet your story 
with the more visibility you will receive. 
You could use 
paid to launch 
campaigns
• Build a loyal fan base which will generate 
word of mouth for you and your content. 
• Kick start your organic growth with 
paid social media reach. 
• Build valuable communities that are 
dedicated to your content and will become 
recurrent viewers. 
• Reward and engage your viewers regularly 
to increase retention and viewership. 
Remember! 
Social is a 
long term 
investment
How to use effective ways to collect 
audience data for secondary exploitation
# Use Google
www.twitter.com/jumparoundsheff 
http://www.twitter.com/FrigeTV 
http://www.twitter.com/AP 
# Example
http://simplymeasured.com/free-social-media-tools/ 
# Use (free) 
tools!
https://www.socialoomph.com/ 
# Use (free) 
tools!
http://www.outreachr.com/ 
# Use (our) 
tools!
http://www.meetup.com/ 
# Network 
130 FB friends 
120 T followers
Case study on results from successful 
social media campaigns
Italian publisher wanted to launch a cake baking magazine in the UK. 
We identified influencers in the right niche (cooking) and sent them 
some freebies/previews. 
Result: 
• We grew the audience from 25,000 to 150,000 in 3 months. 
• We had over 50,000 subscriptions from social media. 
# Cake 
decorating
# Ice Bucket 
Challenge 
In August ‘14, 
ALS received 
$31.5M vs 
$1.9M last year
# Ice Bucket 
Challenge
1. Your Friends Do The Bidding 
The ALS Association isn't challenging you to film yourself dumping cold water 
on your head, it’s your friends. They’re the ones who get you involved, and 
they’re the ones who are going to watch your video. 
2. It’s Attached to a Cause 
While ALS is a devastating disease and supporting ALS is a worthy cause, 
the social media call to action has created a stronger personal connection. 
3. It Has a Deadline 
The 24-hour deadline is the most ingenious component of the Ice Bucket 
Challenge campaign. Every social media and digital marketer understands 
that urgency is a key component for any call-to-action. 
4. It’s Silly 
The ALS Ice Bucket Challenge videos are simply fun to watch. The challenge 
made a very serious disease mainstream with funny videos. 
5. A Lot of Luck 
The ALS Ice Bucket Challenge did everything right. Cloning this idea won’t 
work now, it has been done. Learning the mechanics could inspire a different 
viral campaign. 
# Ice Bucket 
Challenge
Discount code: PACT 
Ĵ ķ ĸ
Get in touch 
For a custom / case studies quote 
Frank Vitetta 
@frankseo 
frank@outreachr.com 
020 7097 8906

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PACT presentation from Frank Vitetta - Outreachr.com

  • 1. O
  • 2. An introduction to Outreachr.com Ĵ ķ ĸ
  • 3. The Team Based in London Bridge • Web Analytics • Competitor Analytics • SEO Support • Pay Per Click • Social Media • Affordable PR • Content Creation • Data Mining • Email Marketing
  • 4. Leading brands trust us to deliver their marketing
  • 6. • Using social media to boost ratings and brand awareness • Using effective ways to collect audience data for secondary exploitation • Case study on results from successful social media campaigns
  • 7. 86% of marketers said that social media is important to their business. 64% of marketers saw lead generation benefits when spending just one hour a day on social media. 75% of marketers say traffic increase is one of the major benefits of social media. 65% of marketers using social media for over 3 years reported an increase in sales over that period. 89% of all businesses with a dedicated social media platform reported an increase in their market exposure. Source: 2013 Social Media Marketing Industry Report
  • 8. Using social media to boost ratings and brand awareness
  • 9. We’ve developed a tool that gives you access to MILLIONS of bloggers around the world Database size: 10,000,000
  • 10. Outreachr, like Google, crawls thousands of webpages everyday. The more pages we crawl, the more websites we add to our database. It is hard to stay away from SPAM! Especially in the 62% of Netherlands. internet traffic is SPAM
  • 11. Tip: Quality, not quantity! Better brand visibility in Google? You need links from other sites!
  • 12. More Followers? You need to engage with influencers!
  • 13. We build Outreachr to do both Think about your target audience and search for it
  • 14. Building a 32 campaign countries Identify audiences with tags
  • 16. Engage with them! Brand Ambassador Recruiting Follow Retweet Email Like!
  • 17. You can pay Facebook and Twitter to promote your message. Both platforms will allow you to target specific audiences, demographics and countries. • On Facebook, using sponsored stories will increase your organic outreach, triggering viral content. • On Twitter, more people will engage/retweet your story with the more visibility you will receive. You could use paid to launch campaigns
  • 18. • Build a loyal fan base which will generate word of mouth for you and your content. • Kick start your organic growth with paid social media reach. • Build valuable communities that are dedicated to your content and will become recurrent viewers. • Reward and engage your viewers regularly to increase retention and viewership. Remember! Social is a long term investment
  • 19. How to use effective ways to collect audience data for secondary exploitation
  • 25. http://www.meetup.com/ # Network 130 FB friends 120 T followers
  • 26. Case study on results from successful social media campaigns
  • 27. Italian publisher wanted to launch a cake baking magazine in the UK. We identified influencers in the right niche (cooking) and sent them some freebies/previews. Result: • We grew the audience from 25,000 to 150,000 in 3 months. • We had over 50,000 subscriptions from social media. # Cake decorating
  • 28. # Ice Bucket Challenge In August ‘14, ALS received $31.5M vs $1.9M last year
  • 29. # Ice Bucket Challenge
  • 30. 1. Your Friends Do The Bidding The ALS Association isn't challenging you to film yourself dumping cold water on your head, it’s your friends. They’re the ones who get you involved, and they’re the ones who are going to watch your video. 2. It’s Attached to a Cause While ALS is a devastating disease and supporting ALS is a worthy cause, the social media call to action has created a stronger personal connection. 3. It Has a Deadline The 24-hour deadline is the most ingenious component of the Ice Bucket Challenge campaign. Every social media and digital marketer understands that urgency is a key component for any call-to-action. 4. It’s Silly The ALS Ice Bucket Challenge videos are simply fun to watch. The challenge made a very serious disease mainstream with funny videos. 5. A Lot of Luck The ALS Ice Bucket Challenge did everything right. Cloning this idea won’t work now, it has been done. Learning the mechanics could inspire a different viral campaign. # Ice Bucket Challenge
  • 32. Get in touch For a custom / case studies quote Frank Vitetta @frankseo frank@outreachr.com 020 7097 8906

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