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Wunderland Marketing - Neue Ideen für Marketing im Social Web.

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Vortrag am 08.11.2014 auf dem "Operation Ton"-Festival, Hamburg.

Publié dans : Marketing
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Wunderland Marketing - Neue Ideen für Marketing im Social Web.

  1. 1. Wunderland Marketing Neue Ideen für Marketing im Social Web. Grundlage. Erfahrung. Konzepte. Operation Ton, Hamburg, 08.11.2014 #TENTLER the social web company. consulting + marketing www.tentler.co | contact@franktentler.com | +49 173 444 444 6
  2. 2. #TENTLER the social web company. consulting + marketing www.tentler.co | contact@franktentler.com | +49 173 444 444 6 Mobil Social Media Big Data Location Based Technology Sensoren Psychologie Soziologie Das (Social) Web - Ein digital-analoges Wunderland (1-5 s. Scoble, Israel: Age of Context - Mobile, Sensors, Data and the Future of Privacy) 1 2 3 4 5 6
  3. 3. #TENTLER the social web company. consulting + marketing www.tentler.co | contact@franktentler.com | +49 173 444 444 6 Jede Technologie lebt erst durch Geschichten!
  4. 4. Mobil Social Media Big Data Location Based Technology Sensoren Psychologie Soziologie 1 2 3 4 5 6 #TENTLER the social web company. consulting + marketing www.tentler.co | contact@franktentler.com | +49 173 444 444 6 Mensch WebOrt
  5. 5. #TENTLER the social web company. consulting + marketing www.tentler.co | contact@franktentler.com | +49 173 444 444 6 Mensch Ort Web Emotion Interaktion Technik KÜNSTLER/IN EVENT
  6. 6. SOCIALIMPACTOPTIMIZATIONIMPACT SOCIAL TUNING > CONTENT > DESIGN > APPS > WEBSITES + BLOGS > SOCIAL WEB SKILLS > SOCIAL WEB COMMAND! CENTER > LOCATION BASED TECHNOLOGY > IMPACT REPUTATION > REICHWEITE > ROI > SOCIAL SOCIAL WEB USER > SOCIAL WEB > MOBILE WEB > TRANSMEDIA! STORYTELLING > SOCIAL PR &! MARKETING > GRUNDWISSEN S I O MESSUNG > SMARTPLACES > #TENTLER the social web company. consulting + marketing www.tentler.co | contact@franktentler.com | +49 173 444 444 6
  7. 7. Teilbar! Branding! Transmedial! Reputation! Reichweite! Führung! ZIELE TECHNIK! DESIGN KOMMUNIKATION
 MARKETING
  8. 8. ! ! ! Mediale Grundversorgung ! via Web-2.0-Tools Social Media Online Journalisten! ZIELGRUPPEN Klassische
 Medien Bloggende Journalisten! Journalistische! Blogger! Influencer! Transmediale! Interaktion
  9. 9. Wunderland Aktion! 3. Was ist das einfachste Verhalten, um eine Belohnung zu erhalten? Auslöser! 2. Externer Auslöser: Was bringt den Nutzer zum Produkt? 1. Interner Auslöser: Was will der Nutzer wirklich? Variable Belohnung! 4. Ist die Belohnung ausreichend und weckt den Wunsch nach mehr? Investition! 5. Was muss ich minimal tun, um die Wahrscheinlichkeit einer Rückkehr des Nutzers zu erhöhen?
  10. 10. Folge dem weissen! Kaninchen! #TENTLER the social web company. consulting + marketing www.tentler.co | contact@franktentler.com | +49 173 444 444 6
  11. 11. #TENTLER the social web company. consulting + marketing www.tentler.co | contact@franktentler.com | +49 173 444 444 6 Return On Invest Return On Image Risk Of Ignoring LISTEN LEARNLEAD KÜNSTLER/IN EVENT
  12. 12. STRATEGIEN Listen LeadLearn Analysieren Mehrwert schaffen Themen belegen Automatisieren Monitoring Optimieren Storytelling Individualisieren Teilnehmen Technik Kommunikation Trends & Hypes Einladen Influencer 1 Monate 3 Monate 6-8 Monate #TENTLER the social web company. consulting + marketing www.tentler.co | contact@franktentler.com | +49 173 444 444 6
  13. 13. #TENTLER the social web company. consulting + marketing www.tentler.co | contact@franktentler.com | +49 173 444 444 6 Mensch Ort Web Emotion Interaktion Technik Beispiele
  14. 14. Projekt #Wiga - Der Smartplace Prototyp
  15. 15. Projekt #Wiga - Der Smartplace Prototyp
  16. 16. Projekt #Wiga - Der Smartplace Prototyp
  17. 17. Vielen Dank für Ihre Aufmerksamkeit! KulturInvest Kongress Berlin, 30.10.2014 #TENTLER the social web company. consulting + marketing www.tentler.co | contact@franktentler.com | +49 173 444 444 6 Wunderland Marketing

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