1. Codes and conventions-
billboard

2. • Minimal text used for the date appeals to the wants and needs
of the audience, giving the most basic information as viewers
won’t have much time to look at it when they drive past.
• Tag line in large bold lettering, making it stand out and in your
face so passers by instantly see it. Short and to the point
because people can only take small bits of information as they
go by. Intrigues viewers wondering who's is the new face
meeting hermeneutic codes.
• Image of the main character ‘Deadpool’ taking up most of the
billboard. The character is instantly recognisable especially to
marvel fans who will be intrigued to find out more about the
film meeting cognitive needs.
• The title of the film ‘Deadpool’ a lot smaller then the main
character as he is the main attraction and people already
know who he is.
• White background goes with the codes and conventions to
billboards to make the text and images in front stand out.

3. • Tag line placed in the middle of the page, buzzwords like
‘free’ placed in the centre in larger font, showing its their
main part of advertisement showing their new deal.
People will see it and instantly be interested.
• Company's logo on the left, allowing the viewers to
instantly link the deal with what fast food chain.
• Image of the burger which was they will be getting
supposedly for free, made to look tasty and appealing
making passers by to want a burger, salad in the burger
emphasised making the burger look healthier making the
customer less guilty about buying it.
• White background goes with the codes and conventions
to billboards to make the text and images in front stand
out.

4. • Logo in the top right corner reminding viewers who the
producers are but more focus on the actual product which is
the main selling point.
• Blue colour scheme throughout the billboard goes with the
colour of the companies logo giving brand recognition as the
audience will associate blue with for.
• Social media platform linked on the page, potentially
targeting at a younger audience and allowing their fan base to
explore further online.
• Slogan uses buzzwords such as ‘new’ and ‘unleashed’ enticing
the customers in ‘unleashed’ quite fierce and wild, showing
the car as powerful. Certain words highlighted so they stick
out to viewers as the stick out.
• Car takes up half of the page showing it as the main selling
point.
• Mise-en-scene with skid marks and a smoky wheel shows the
car as a boy racer and gives an excitement to the product.

5. • Background of the image goes with the colourway of
the brand, viewers instantly associate the colours with
the company (brand recognition)
• Logo in the bottom right corner reminding viewers
who the producers are, less focus on it as most people
will already what company it is.
• Slogan in bold white font, a contrasting colour to the
background making it stand out although commonly a
white background with a darker text.
• Slogan starts with ‘it’s back’ and also says ‘start’s here’
this meets the cognitive needs of the viewer as they
wonder what’s back and informing that where they
live is it where it stars.
• Image of what’s ‘back’, waffle sandwich is the
companies unique selling point people will be
intrigued to try it, logo on the drink gives another
reminder of where to go.

6. • The title is bright and contrasting colour to the background,
following the orange and yellow colour scheme of the film which
people will instantly link to despicable me.
• Pictures of the characters ‘minions’ taking up most of billboard
showing that they are the main advertisement people will
recognise the universally known characters especially for
universal fans intrigued to find out more about the film, meeting
cognitive needs.
• Minimal text used for the date appeals to the wants and needs
of the audience, giving the most basic information as viewers
won’t have much time to look at it when they drive past.
• Social media platform linked on the page, potentially targeting at
a younger audience and allowing their fan base to explore
further online.
• Slogan text in bold font giving a younger simpler feel, could have
been chosen as it easy to read when a viewer quickly goes past
it. The word ‘they’re’ suggests there is already a familiarity
between the film and the viewers.

7. • Red, black and white are all contrasting colours making the text
stand out. For viewers going past quickly they can easily take in
the information. White background common convention to
billboards making the text and images stand out.
• Large font all the writing except the logo is in a plain, easy to
read black sans serif font making it stand out.
• The logo of the newspaper is on billboard which is instantly
recognisable to the public creating brand recognition, people
maybe enticed to get the newspaper that day.
• Text is witty and humorous which attracts reader as they find it
funny. Making the billboard more appealing. As newspapers are
a lot of text this clever writing could indicate how the
newspaper is written.

8. Billboard summary:
• White background goes with the codes and conventions to billboards to make the text and images in front
stand out.
• Minimal text used for the date appeals to the wants and needs of the audience, giving the most basic
information as viewers won’t have much time to look at it when they drive past.
• Slogan usually in bold San Serif font with a contrasting colour to the background making it stand out to
passers by. Also gives it a younger simpler feel to make it easier to read for viewers going quickly passed it.
• Tagline also short and to the point so viewers can easily take it in. Often use of hermeneutic codes leaving
the viewer wanting to find out more. Humour also used to attract readers.
• Logo of the company placed on the billboard reminding viewers who the producers are, usually placed in
corners for less focus on the page as audience know already what company it is and not the main selling
point.
• Image of product often taking up majority of the billboard, as main selling point for the company. Viewers
will instantly recognise or be intrigued by the product and want to find out more.