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Brand Strategy
Marketing
advertiSing
deSign
     atl anta + South Florida




interactive
new Media
About FRED.
FRED. Is a boutique agency specializing in new media, brand strategy and award-winning design. Our services include:

Brand Strategy
Creative Concept
Corporate Identity
Brand Building and Launching
Advertising Campaign Development
Media Planning & Purchasing (Traditional & Digital)
Digital Design & Execution
Social & Viral Marketing
Point-of Sale and Shopper Experience
Television, Video & Radio
Interior & Environmental Design/Consulting
Creative and Marketing Consulting
Creative Team Building

Our Founder and CCO, Fred Adkins was listed in Entrepreneur Magazine’s
“Hot 500 Fastest Growing Businesses in America” issue for his ability to put together
a creative team that once dominated and transformed the Real Estate advertising
landscape in the South East and Atlantic Seaboard. He and his team here
at FRED. are largely responsible for the unique creative style that started
in the hot South Florida condo market and spread north setting
the bar higher for developers and agencies alike throughout
the region. FRED. continues to innovate, set
trends and provide fresh, innovative,
memorable campaigns that
consistently drive highly
targeted results.

Top tier companies who have
greatly benefited from our unique,
trendsetting and marketable
creative include:

The Rockefeller Group, The Related Group,
Kimco, McDonalds, Heineken, Paradisus Resorts,
Sol Melia, Marriott Resorts, Ritz Carlton, Finotex,
Starwood, Nortel Networks, Arvida, Motorola,
AutoNation, Alamo, ExtendedStay America,
Royal Caribbean Cruise Lines, Canon, Sony,
ITT Sheraton, Taylor Woodrow, Hilton and
many others.

Some of the most notable real estate developments in the nation have
benefited from our highly effective and unique creative.



                                            CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
lEADERship                                                                                                                  Laurel Island
                                                                                                                  West Midtown Atlanta
                                                                                                                    Tribridge Residential
                                                                                                                                   Cousins
                                                                                                                          ST Residential
                                                                                                                             The Atlantic
                                                                                                                                                       Kingsbury Plaza (Chicago)
                                                                                                                                                       Wyndham Resorts
                                                                                                                                                       Golden Door Spas
                                                                                                                                                       Doubletree Hotels
                                                                                                                                                       Starwood Hotels (Boston)
                                                                                                                                                       Tecton Hospitality
                                                                                                             Central City Condominiums                 The O’Neal Group
                                                                                                                The Marketing Directors                Turnberry Associates
                                                                                                                          Eulen America                The Ireland Companies
                                                                                                                                  Bentrani             MDM Development Group
                                                                                                                            Kroll Ontrack              Clear Channel
                                                                                                                               WIN Group               City of Hallandale Beach
                                                                                                                       The Coffee Cartel               City of North Miami
                                                                                                        The Rockefeller Group, New York                Flying Fox Air Service
                                                                                                                             Finotex uSA               Turnberry Resorts
                                                                                                                         Ellis Diversified             Renaissance Hotels
                                                                                                                        Cantor Partners                Renaissance Cruises
                                                                                                                     RCTV International                Metropolitan Miami
 FRED ADKINS                                                         LIBBY MILLER-ADKINS                                                SW3            The Related Group
 Founder, Chief Creative Officer                                     SVP, Design Director
                                                                                                                                  Tarragon             Beach Club
                                                                                                                    The Exchange Lofts                 Midtown Miami
                                                                                                                   Miramar Town Center                 Taylor Woodrow
                                                                                                                              McDonalds                Mirasol
                                                                                                                                 Heineken              Lane Development
                                                                                                         First Bank of the Palm Beaches                Barcelona Square
                                                                                                                         PGA Commons                   Radius
                                                                                                                           Havana Nines                Condo Lane Atlanta
                                                                                                           Carlyle Group, Washington DC                Element
                                                                                            The Dawson Company, Atlanta Yacht Solutions                ATL Lofts
                                                                                                            St. Regis Hotels and Resorts               Paces 325
 DANA WIMBERLY                                                       JuSTIN STANLEY                                   Sol Melia Resorts                uptown
 Director Account Services                                           Digital Director                                 Paradisus Resorts                City Palms
                                                                                                                                   Marriott            Caribbean Miami Beach
                                                                                                                            ITT Sheraton               Beach Hill Development
                                                                                                                  Fontainebleau Resorts                Metrowest, Orlando
                                                                                                               East Bank Club (Chicago)                Atlantic Springs
                                                                                                                    Kolter Communities                 Madison Oaks




                             CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com                                       CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
links
 Websites
 http://www.fredagency.com/samples/caribbean
 http://www.fredagency.com/samples/signature
 http://www.miramartc.com
 http://www.theexchangelofts.com
 http://www.fredagency.com/samples/mcd
 http://www.fredagency.com/samples/parkplace
 http://www.finotex.com
 http://www.sw3designs.com
 http://www.caroledesign.com
 http://www.thedawsoncompany.com
 http://www.kayumaya.com

 Photography
 http://www.facebook.com/album.php?aid=101370&id=82640726230

 Video & Broadcast
 http://vimeo.com/user8089852/videos
 http://www.facebook.com/video/?id=82640726230




                       CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com   CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
midtown miami
                                                      my neighborhood. my workspace. my home.




                                                                                                O L D S O U T H F LO R I DA
                                                                                                  CO N D O R E S I D E N C E S



CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com                                                                              CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com   CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com   CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com   CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com   CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com   CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com   CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com   CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com   CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com   CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com   CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com   CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com   CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com   CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com   CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com   CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com   CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com   CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com   CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com   CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com   CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com   CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com   CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com   CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com   CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com   CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
                                                      Passionate living
                                                        CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com   CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com   CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com   CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
Brand Strategy
Marketing
advertiSing
deSign
   ATL 404.720.0995 FTL 954.607.6276 WWW fredagency.com




interactive
new Media

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Fred Agency

  • 1. Brand Strategy Marketing advertiSing deSign atl anta + South Florida interactive new Media
  • 2. About FRED. FRED. Is a boutique agency specializing in new media, brand strategy and award-winning design. Our services include: Brand Strategy Creative Concept Corporate Identity Brand Building and Launching Advertising Campaign Development Media Planning & Purchasing (Traditional & Digital) Digital Design & Execution Social & Viral Marketing Point-of Sale and Shopper Experience Television, Video & Radio Interior & Environmental Design/Consulting Creative and Marketing Consulting Creative Team Building Our Founder and CCO, Fred Adkins was listed in Entrepreneur Magazine’s “Hot 500 Fastest Growing Businesses in America” issue for his ability to put together a creative team that once dominated and transformed the Real Estate advertising landscape in the South East and Atlantic Seaboard. He and his team here at FRED. are largely responsible for the unique creative style that started in the hot South Florida condo market and spread north setting the bar higher for developers and agencies alike throughout the region. FRED. continues to innovate, set trends and provide fresh, innovative, memorable campaigns that consistently drive highly targeted results. Top tier companies who have greatly benefited from our unique, trendsetting and marketable creative include: The Rockefeller Group, The Related Group, Kimco, McDonalds, Heineken, Paradisus Resorts, Sol Melia, Marriott Resorts, Ritz Carlton, Finotex, Starwood, Nortel Networks, Arvida, Motorola, AutoNation, Alamo, ExtendedStay America, Royal Caribbean Cruise Lines, Canon, Sony, ITT Sheraton, Taylor Woodrow, Hilton and many others. Some of the most notable real estate developments in the nation have benefited from our highly effective and unique creative. CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
  • 3. lEADERship Laurel Island West Midtown Atlanta Tribridge Residential Cousins ST Residential The Atlantic Kingsbury Plaza (Chicago) Wyndham Resorts Golden Door Spas Doubletree Hotels Starwood Hotels (Boston) Tecton Hospitality Central City Condominiums The O’Neal Group The Marketing Directors Turnberry Associates Eulen America The Ireland Companies Bentrani MDM Development Group Kroll Ontrack Clear Channel WIN Group City of Hallandale Beach The Coffee Cartel City of North Miami The Rockefeller Group, New York Flying Fox Air Service Finotex uSA Turnberry Resorts Ellis Diversified Renaissance Hotels Cantor Partners Renaissance Cruises RCTV International Metropolitan Miami FRED ADKINS LIBBY MILLER-ADKINS SW3 The Related Group Founder, Chief Creative Officer SVP, Design Director Tarragon Beach Club The Exchange Lofts Midtown Miami Miramar Town Center Taylor Woodrow McDonalds Mirasol Heineken Lane Development First Bank of the Palm Beaches Barcelona Square PGA Commons Radius Havana Nines Condo Lane Atlanta Carlyle Group, Washington DC Element The Dawson Company, Atlanta Yacht Solutions ATL Lofts St. Regis Hotels and Resorts Paces 325 DANA WIMBERLY JuSTIN STANLEY Sol Melia Resorts uptown Director Account Services Digital Director Paradisus Resorts City Palms Marriott Caribbean Miami Beach ITT Sheraton Beach Hill Development Fontainebleau Resorts Metrowest, Orlando East Bank Club (Chicago) Atlantic Springs Kolter Communities Madison Oaks CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
  • 4. links Websites http://www.fredagency.com/samples/caribbean http://www.fredagency.com/samples/signature http://www.miramartc.com http://www.theexchangelofts.com http://www.fredagency.com/samples/mcd http://www.fredagency.com/samples/parkplace http://www.finotex.com http://www.sw3designs.com http://www.caroledesign.com http://www.thedawsoncompany.com http://www.kayumaya.com Photography http://www.facebook.com/album.php?aid=101370&id=82640726230 Video & Broadcast http://vimeo.com/user8089852/videos http://www.facebook.com/video/?id=82640726230 CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
  • 5. midtown miami my neighborhood. my workspace. my home. O L D S O U T H F LO R I DA CO N D O R E S I D E N C E S CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
  • 6. CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
  • 7. CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
  • 8. CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
  • 9. CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
  • 10. CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
  • 11. CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
  • 12. CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
  • 13. CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
  • 14. CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
  • 15. CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
  • 16. CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
  • 17. CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
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  • 19. CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
  • 20. CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
  • 21. CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
  • 22. CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
  • 23. CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
  • 24. CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
  • 25. CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
  • 26. CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
  • 27. CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
  • 28. CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
  • 29. CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
  • 30. CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
  • 31. CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com Passionate living CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
  • 32. CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
  • 33. CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
  • 34. CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com CONFIDENTIAL © Fred Agency, Inc. www.fredagency.com
  • 35. Brand Strategy Marketing advertiSing deSign ATL 404.720.0995 FTL 954.607.6276 WWW fredagency.com interactive new Media