Do you think personal branding is not for you? Why should you care about your own brand? After all, it’s not like you are an actor or the lead singer for a rock band. In fact, it’s never been more important for you to think about yourself as a brand. Doing so will provide rocket fuel for your career as a developer. You’ll find better jobs or become the “go-to guy” in certain situations; you’ll become known for your expertise and leadership; people will seek your advice and point of view; you’ll get paid better to speak, write, or consult. As a developer, there are many tools you can use to scale, and this office hours will help you understand how to get visibility, make a real impact, and achieve your goal with a lot of time for Q&A. No need to be a marketing expert or a personal branding guru: be yourself, and get your dream job or get to the next level of your career.

1. Building a Personal Brand
in the Developer Community
Frédéric Harper
@fharper
http://outofcomfortzone.net
Head of Developer Relations @ Mashape
Codementor Office Hours – 2015-01-29
CreativeCommons:https://flic.kr/p/a8eh5S

2. Creative Commons: https://flic.kr/p/8VkstM
can you recognize this brand?

3. Creative Commons: https://flic.kr/p/8Vksmp
and this one?

4. what

5. Creative Commons: https://flic.kr/p/2Twfq4
the goal is the same

6. Paul Irish, Google Chrome advocate
personal branding
[Personal branding is] the art of consistently
presenting, online and offline, the essence of
how you stand out from the crowd.

7. CreativeCommons:https://flic.kr/p/9sboqk
it’s about you

8. Creative Commons: https://flic.kr/p/6HmVg2
who you are

9. Creative Commons: https://flic.kr/p/8G8D4n
who you wants to be

10. Creative Commons: https://flic.kr/p/4Y8VkW
how you wants to be seen

11. CreativeCommons:https://flic.kr/p/97oiDM
what you know

12. Creative Commons: https://flic.kr/p/7YfeWc
what you are doing

13. Creative Commons: https://flic.kr/p/bvUGnP
what you did

14. Creative Commons: https://flic.kr/p/7yh8gF
your tribe

15. CreativeCommons:http://j.mp/1a9QDlh
what you like

16. CreativeCommons:https://flic.kr/p/4nbnn
it‘s about everything that defines you

17. why

18. Creative Commons: https://flic.kr/p/9CG51N
is personal branding important?

19. Creative Commons: https://flic.kr/p/529HMU
it’s critical

20. CreativeCommons:https://flic.kr/p/d2Q2uE
it‘s not about being that rock star

21. Creative Commons: https://flic.kr/p/9Ah3H9
it‘s for everyone

22. Copyright: http://j.mp/K9zVby
a personal story

23. Creative Commons: https://flic.kr/p/cXA5Yd
you aren’t indispensable

24. Creative Commons: https://flic.kr/p/cDnJzy
new opportunities ahead

25. Creative Commons: https://flic.kr/p/chEwR9
better paycheck

26. Creative Commons: https://flic.kr/p/br2yMv
recognition

27. CreativeCommons:https://flic.kr/p/4ktyuQ
you deserve to be successful

28. Creative Commons: https://flic.kr/p/bqqS2T
my precious…

29. how

30. CreativeCommons:https://flic.kr/p/bAejoy
define your goal

31. Creative Commons: http://j.mp/1aa5CeM
define your brand

32. Creative Commons: https://flic.kr/p/6eJWgJ
who are you

33. CreativeCommons:https://flic.kr/p/bkuABm
who do you want to be

34. CreativeCommons:https://flic.kr/p/fVB3bh
be authentic

35. Creative Commons:http://j.mp/1bvRpN4
how do you want people to define you

36. HOW

37. CreativeCommons:https://flic.kr/p/67dukT
do epic shit

38. Creative Commons: https://flic.kr/p/5YXfLv
do what you love

39. Creative Commons: https://flic.kr/p/9qU5xA
make it art

40. CreativeCommons:https://flic.kr/p/4Z39YK
make your own rules

41. Creative Commons: https://flic.kr/p/6n9cBB
the secret ingredient

42. Creative Commons: https://flic.kr/p/9id7Gd
get visibility

43. Creative Commons: https://flic.kr/p/7twZcy
if you aren’t on Google…

44. CreativeCommons:https://flic.kr/p/99DJfD
start a blog

45. Creative Commons: https://flic.kr/p/e5wZ3t
be on social media

46. Creative Commons: https://flic.kr/p/8VzMNM
speak at conferences

47. Creative Commons: https://flic.kr/p/6mhub5
start an user group

48. Copyright: https://octodex.github.com/deckfailcat/
create something

49. help others

50. Creative Commons: https://flic.kr/p/4mJnLg
write some doc or report bugs

51. show your design skills

52. Creative Commons: https://flic.kr/p/7nUfYp
do a certification

53. Creative Commons: https://flic.kr/p/aaYT6y
get industry recognition

54. Creative Commons: https://flic.kr/p/sZiRe
network, network, and network

55. when

56. CreativeCommons:https://flic.kr/p/88qwuz
now is too late

57. Creative Commons: https://flic.kr/p/deW3Bg
you can start with your actual job

58. CreativeCommons:https://flic.kr/p/69KN3C
you are the expert

59. CreativeCommons:https://flic.kr/p/4hzCCZ
leave your mark on everything you do

60. Creative Commons: https://flic.kr/p/8Z1Cxm
we scratched the surface

61. Frédéric Harper
fharper@oocz.net
@fharper
http://outofcomfortzone.net
http://j.mp/personalbrandingbook