Why do you do Public Relations? Top reason for PR: to increase revenue. Everything else is noise. First, you need to know where your business is coming from and then adapt your public relations strategy to it. Your revenue increases when you have increased customers, increased transaction price and increased repeat sales.

8. Biography B2B Market Acceleration Expert - Asia Pacific
Frederic is a passionate and experienced B2B marketer focused on market acceleration through
developing marketing centric revenue generation strategies in the Asia Pacific Region.
Frederic's successful career combines marketing and sales and has included senior leadership roles
with Business Objects, SAS Institute, PeopleSoft Inc. and Silicon Graphics. He has also lead, coached,
or been part of, numerous start-ups including a number of successful specialist software vendors.
Frederic maintains a high profile in the region by running online communities, writing articles and a
blog, and is regularly asked to coach business executives and present on the nuances of doing
business in Asia and the integration of business strategy, marketing and sales.
Frederic holds an Honours Degree in Business and a Master Degree in International Marketing.
Frederic is on the board of the United Nations Association of Singapore, a past member of the
Executive Council of the Marketing Institute of Singapore, past Program Director of The Conference
Board APAC Strategic Marketing Council, past member of the CMO Council and Junior Chamber of
Commerce in Singapore.
Frederic is an avid numismatist, martial artist and writes poetry.
Business philosophy: Business is a profitable social activity.
Specialties
Marketing strategy planning and implementation, target definition and acquisition, targeted
messaging, sales and marketing integration, marketing analytics, tactical mashup (online and offline
campaigns including advertising, event management, direct marketing, telemarketing, public
relations, thought leadership, social media integration, SEO, writing, etc.) budgeting and ROI,
scheduling, project management.

9. Clients

10. Frederic Moraillon - Managing Director - Blah Blah PR - frederic@blahblahpr.com +65-96253132