The Elevator Speech is a Mini-Presentation. Just as an Elevator goes up one floor at a time, the speech should be delivered “by the floor.” At each stop, the verbal and/or nonverbal signal to look for is, “Tell me more.” This is mine. Use it as a Template for yours. Mor

1. Your
Elevator
Speech
The Elevator Speech is a Mini-Presentation.
Just as an Elevator goes up one floor at a time, the speech should be delivered “by the floor.”
At each stop, the verbal and/or nonverbal signal to look for is, “Tell me more.”
Everyone doesn’t want to go to the Top Floor with you.
Some don’t want to leave the lobby!
There is no need to waste time and energy taking them all the way up.
The Elevator Speech can be a good tool for Qualifying / DisQualifying prospects.

2. 7th Floor
6th Floor
5th Floor The Elevator Speech
starts simple.
As Interest and time
4th Floor
permit,
it is expanded.
3rd Floor
2nd Floor
1st Floor
The Elevator Speech
starts simple.
As interest and time permit, it is expanded.
Not everyone wants to go with you to the Top
Floor
and you don’t want to take everyone there.

3. Fred
1st Floor Describe Who You Are
Hello!
My name is Fred Miller
That may be all someone wants to know about
you -
Your Name.

4. 2nd Floor Describe What You Do
I'm a Speaker, a Coach and an Author.
That’s what I do.
Hopefully, they want to know:
What I speak about.
What I coach.
What have I authored.

5. 2nd Floor Describe Your Expertise
The Title of My Book is
“No Sweat Public Speaking!”
How to Develop, Practice and Deliver a
‘Knock Your Socks Off’ Presentation with -
No Sweat!

6. 3rd Floor Why They Hire Me
Business & Individuals Hire Me
Because They want to Improve
Their Public Speaking & Presentation Skills.
I prefer the words Hire Me rather than
“I work with people who. . .
“I help people. . .
Hire Me lets them know I get Paid to do this.
Hire Me can be an excellent Dis-Qualifier.

7. 4th Floor More, Why They Hire Me
They do This Because
We Perceive Really Good Speakers as Experts.
Perception is Reality, and
We Like to Work with Experts.
They agree with this statement because it
makes sense, doesn’t it?

8. 5th Floor More Information
They Know:
Speaking Opportunities are Business Opportunities.
Speaking Opportunities are Career Opportunities.
Speaking Opportunities are Leadership Opportunities.
I could follow this up with,
“Are youTaking and Making Speaking Opportunities?
That could continue the conversation.
This is an Elevator Speech, not a sales presentation.
If this leads to a meeting and a conversation,
I’ll ask it at that time.

9. 6th Floor I Deliver
I Show Them How to
Develop, Practice and Deliver
a ‘Knock Your Socks Off!’ Presentation
with
No Sweat!
The “No Sweat” part of my Branding.

10. ?
7th Floor Ask!
ASK!
"You probably don't know any company or person who
needs the kind of services I provide - Do You?”
Asking the question this way will catch them a bit off guard
and usually get them thinking.
Their answer could be a prospect.

11. ASK!
"You probably don't know any company or Ask!
person who needs the kind of services I If "Yes"
provide - Do You? Ask,
"What's the next step?
7th
Floor
I show them how to
Develop, Practice and Deliver
"Know Your Socks Off!" Presentations with
No Sweat! More
6th Information Describe
Floor What
They know: I do for them
Speaking Opportunities
are Business Opportunities. More
Speaking Opportunities Why the hire me
are Career Opportunities. More
5th Information
Floor
They want to do this because we perceive
really good speakers as EXPERTS! More
Perception is reality, and we like to work with Why the hire me
EXPERTS! - Correct? More
4th Information
Floor
People Hire Me because
they want to improve their
Public Speaking and
Presentation Skills.
3rdFloor What I
Deliver!
The title of my book is,
"No Sweat Public Speaking!" Expertise Experience
Describe
2nd What
Floor The
You Do
Elevator Speech
starts simple.
Hello! As Interest and time permit,
My name is Fred Miller. it is expanded.
I'm a Speaker, a Coach and an Author.
Describe
1st Who
Floor You Are
This is an Infographic of the Elevator Speech.
Take the previous slides and wording and
put it into your world.
Build your Elevator Speech
Floor by Floor!
For More Information
Fred E. Miller
Fred@NoSweatPublicSpeaking.com
www.NoSweatPublicSpeaking.com